An employer brand is built by letting employees shape the employee value proposition, telling a compelling story through consistent messaging, turning people into rockstars to represent the company, and building an immersive candidate experience. The key is focusing on engaging and recognizing employees as happy employees are necessary to attract quality candidates and customers will be drawn to companies that employees are passionate about.

1. guts
@tomdewachter
@insilencio
are all you need to build an
employer brand

2. Customers will never love a company
until the employees love it first.
- Simon Sinek -

3. AWARENESS &
RECOGNITION
CONNECTED
CANDIDATES
ENGAGED
EMPLOYEES
employee
value
proposition

4. to let your employees shape your EVP
guts

6. to tell a compelling story
guts

7. A great story is true.
Not necessarily because it’s
factual, but because it’s
consistent.
- SETH GODIN -

9. to turn your people into rockstars
guts

10. PEOPLE
IDENTIFY
WITH
PEOPLE,
NOT WITH
COMPANIES

15. to build an immersive candidate experience
guts

19. guts
@tomdewachter
@insilencio
are all you need to build an
employer brand