Creative Possibilities for Social Entrepreneurship using Google Glass and Oculus Rift in Developing Markets: Business Model and Theoretical Framework

1. CREATIVE POSSIBILITIES FOR SOCIAL
ENTREPRENEURSHIP USING GOOGLE GLASS
AND OCULUS RIFT IN DEVELOPING MARKETS:
BUSINESS MODEL AND THEORETICAL
FRAMEWORK
By : Prof. Keiron Hylton & Kushagra Mishra

2. QUESTIONS
 How can either of these two technologies be
used for social entrepreneurship?
 Can any of these ideas be potentially
profitable?
 Are there any helpful theoretical models to
apply?
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3. HOW CAN EITHER OF THESE TWO TECHNOLOGIES BE USED FOR
SOCIAL ENTREPRENEURSHIP?
 4.4 billion people on this planet have
never had access to the internet.
 Cost, Digital literacy and Infrastructure
are some of the blocks.
 Farming, Education and Medical (FEM)
are few potential applications for Oculus
Rift and Google Glass.
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4. CAN ANY OF THESE IDEAS BE POTENTIALLY PROFITABLE?
 Role of Micro-finance institutions (MFIs)
 Pay-As-You-Use (PAYU) revenue model
- as per the need/renting
 Business model like KIVA
- Connect people through lending
- Leveraging the network of MFIs
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5. ARE THERE ANY HELPUL THEORETICAL MODELS TO
APPLY?
 We reviewed 15 papers of three types : (1)Conceptual (2) Empirical and
(3) Social Entrepreneurship.
 Out of these, 2 papers helps us to identify five maturation stages of
Conceptualization-Service-Pricing-Operationalization-Confidence
(CSPOC) theoretical framework:
- “Business Models at the Bottom of the Pyramid: Leveraging Context
in Underdeveloped Markets”
- “Roadmap for the creation and survival of nascent social
entrepreneurial ventures”
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6. WHAT IS WEARABLE TECH?
 Mixture of computing and advanced
electronic technologies together.
 Technology that can be incorporated into
items that worn on a day to day basis.
– Smart watch, glasses, health monitor etc.
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7. WEARABLE TECHNOLOGY CATEGORIES
 Communication
 Business operations
 Medical
 Sport/Fitness
 Wellness
 Security
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8. TYPES OF WEARABLE TECH:GOOGLE GLASS
 Google Glass is a type of wearable
technology interconnected with an
optical head-mounted display (OHMD).
 Integrates all Google products at one
place.
 Wearers interact with the Internet via
natural language voice commands.
 “Mini-computer” in front of your eye.
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9. TYPES OF WEARABLE TECH: OCULUS RIFT
 Oculus Rift, a head-mounted
display used for immersive virtual
reality (VR).
 Software's especially video games,
custom programmed to use the
Rift.
 “Rift could be the closest we’ve
come to Star Trek’s Holodeck”
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10. COMPARSION BETWEEN GOOGLE GLASS & OCULUS
RIFT
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11. COMPETITORS TO GOOGLE GLASS & OCULUS RIFT
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12. APPLICATIONS OF GOOGLE GLASS & OCULUS RIFT
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Technolo
gy
Farming SoLoMo Autism &
Dyslexia
Spectrum
Disorders
Immersiv
e
Classroo
m
Learning
Medical
Training
Astronaut
Training
Other
Creative
Ideas
??
GOOGLE
GLASS
OCULUS
RIFT
Social and Business Entrepreneurship Applications

13. GOOGLE GLASS: FARMING
Why Google Glass on the farm?
- Crop Scouting
- Documenting Machinery
maintenance
- Hands-free communication
- Sharing of data worldwide
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14. OCULUS RIFT: Education
 From “Immersive Games to Immersive
education”
 To deliver the state-of-art Immersive
Classroom environment
 Students who never attended regular
classroom lectures due to lack of
financial support.
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15. OCULUS RIFT: MEDICAL TRAINING
 Expensive training in undeveloped
and developing nations
 Lack of medical infrastructure
 Shortage of skilled professionals
 Improve the surgical training by
immersing the medical professional
into a recorded 3D movie of an
actual surgery.
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16. LINK TO BIOMEDICAL ENGINEERING
 National Institute of Health (NIH)
allocates approx. $30B funding
 Applications of Oculus Rift opens
the door for more medical research
 “Rift med” may require FDA
approval
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17. FURTHER RESEARCH
 Research on the association of the social and
business ventures with venture capital
investments, revenue-generating models and
return on investment
 Testing of social business models and
theoretical framework in an entrepreneurial
setting.
 Expand research to other different types of
wearable technology-enable devices
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18. REFERENCES
 Aparna Katre (Case Western Reserve University) & Paul
Salipante (Case Western Reserve University) for “Roadmap for the
creation and survival of nascent social entrepreneurial ventures.”
 Ted Ladd (Case Western Reserve U.) for “Business Models at the
Bottom of the Pyramid: Leveraging Context in Underdeveloped
Markets”.
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19. BACKGROUND
 Keiron E. Hylton holds an AB from Harvard College in Social
Anthropology, an MBA from Harvard Business School, and a JD from
Harvard Law School.
 Over the past 25 years he has been a corporate planner for a
manufacturing company, a radio entrepreneur, a strategy
management consultant, an M&A investment banker and a college
professor teaching strategy, law and principles of management.
 He is at work on synthesizing these diverse academic and business
experiences into various books and companies, and he welcomes
collaboration.
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20. BACKGROUND
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 Kushagra Mishra currently pursuing MS Innovation
& Entrepreneurship program at Florida Institute of
Technology.
 He is currently working as Graduate Research
Assistant at College of Business, Florida Tech.

21. THANK YOU !!!
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 Mr. Mike Marks
 Prof. Keiron Hylton