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CONTENT PORTFOLIO
ALL RIGHTS RESERVEDTO AGENCIESTHAT IWORKEDWITH
Content is not about copies only you have to direct every thing you create from
caption, visual direction and visual text, we are not just writers we are director…
So every caption I deliver, I deliver with it the full vision with a simple design
Accounts with BSocial, Cairo, Egypt
• Linkdsl
• Zanussi
• T-Sugar Egypt
• Faragello Frozen
• Heinz
• Dar Al Fouad
• Beqala.com
• General Electric ME
• Dairy Queen
• Fil Khedma
• Mansour Cartoon UAE
• Ministry of Labor UAE
Platforms: Facebook,Twitter and Instagram
Language: Arabic
Linkdsl Content Strategy Objectives
Generic
• Keep our fans up to date with new
technology innovations and news
• Make the fans love Linkdsl through
the relationship that could created
through technology and generic
content
• Decrease anger level of the fans
Services
• Fans aware of last promotions and
products of Linkdsl
GENERIC CONTENT
‫بسلسلة‬ ‫تمشي‬ ‫انك‬ ‫هتحتاج‬ ‫مش‬
‫تاني‬ ‫مفاتيح‬..‫كال‬ ‫برنامج‬ ‫هتنزل‬ ‫بس‬‫ون‬
Kwikset‫موبايلك‬ ‫على‬!
Type: Generic (Tech news)
Platform: Facebook andTwitter
Promoted: No
Reach: 80k
Engagement Rate: 14%
Likes: 565 - Comments: 254 - Shares: 67
Moderation on last post
Type: Generic (Newsjacking)
Platform: Facebook andTwitter
Reach: 99k (Organic)
Engagement Rate: 7%
Likes: 950
Comments: 370
Shares: 151
Type: Generic (Celebrating Eid and take the fans
back in time)
Platform: Facebook
Promoted:Yes
Reach: 74.9K
Engagement Rate: 7%
Likes: 882 - Comments: 304 - Shares: 63
‫كل‬‫سنة‬‫وأنتم‬‫طيبين‬
‫وعلشان‬‫العيد‬‫يكون‬‫أحلى‬‫وسعيد‬‫الزم‬
‫تفرحوا‬‫به‬‫زي‬‫ما‬‫يكون‬‫عندكم‬10‫سنين‬
‫من‬‫ليلة‬‫العيد‬‫ألخر‬‫يوم‬‫العيد‬!
http://bit.ly/LinkEid
#‫طريقتك‬ ‫قولنا‬
‫بطريقته‬ ‫حاجة‬ ‫كل‬ ‫بيعمل‬ ‫واحد‬ ‫كل‬!#‫قولنا‬_‫طريقتك‬‫؟‬
‫أكت‬ ‫وناس‬ ‫النوم‬ ‫وقت‬ ‫الراوتر‬ ‫يقفل‬ ‫بيحب‬ ‫مننا‬ ‫كتير‬‫بتحب‬ ‫ر‬
‫النوم‬ ‫قبل‬ ‫من‬ ‫شغال‬ ‫الداونلود‬ ‫تسيب‬!‫بس‬
‫انت‬#‫قولنا‬_‫طريقتك‬‫؟‬
#‫طريقتك‬ ‫قولنا‬
‫الناس‬ ‫من‬ ‫نوعين‬ ‫في‬..‫فيهم؟‬ ‫واحد‬ ‫أنهي‬ ‫أنت‬
#‫قولنا‬_‫طريقتك‬
‫ولناس‬ ‫السينما‬ ‫في‬ ‫غير‬ ‫فيلم‬ ‫بيكون‬ ‫مش‬ ‫الفيلم‬‫تاني‬
‫البيت‬ ‫في‬ ‫اال‬ ‫مايحالش‬ ‫الفيلم‬!#‫قولنا‬_‫طريقتك‬‫؟‬
‫عص‬ ‫وبيخليك‬ ‫بيزعجك‬ ‫المنبه‬ ‫صوت‬ ‫لو‬‫بي‬
‫عنده‬ ‫فرنسي‬ ‫فشاب‬ ‫اليوم‬ ‫طول‬18‫سنه‬
‫خالل‬ ‫في‬ ‫بالروايح‬ ‫بيصحيك‬ ‫منبه‬ ‫عمل‬
‫دقيقتين‬!
Type: Generic (Tech news)
Platform: Facebook
Promoted: No
Reach: 40K
Likes: 174 - Comments: 160 - Shares: 19
‫فيش‬ ‫أشكال‬ ‫من‬ ‫بيستغرب‬ ‫مننا‬ ‫كتير‬
‫ب‬ ‫على‬ ‫بتدل‬ ‫فيشة‬ ‫كل‬ ‫بس‬ ،‫الكهرباء‬‫لد‬
‫الكهرباء‬ ‫ضغط‬ ‫مقاومة‬ ‫ودرجة‬ ‫صنعها‬!
‫مجربتهوش؟‬ ‫لسه‬ ‫اللي‬ ‫الشكل‬ ‫ايه‬
Type: Generic
Platform: Facebook
Promoted: No
Reach: 72K
Engagement Rate: 8%
Likes: 465 - Comments: 140 –
Shares: 104
Kingston
‫فالشات‬ ‫عملت‬1‫و‬ ‫تيرا‬512‫وده‬ ‫جيجا‬
‫هو‬ ‫بقى‬ ‫الوحش‬ ‫الخبر‬ ،‫الحلو‬ ‫الخبر‬
‫سعرهم‬!
Type: Generic (Tech news)
Platform: Facebook
Promoted: No
Reach: 66K
Engagement Rate: 10%
Likes: 240 - Comments: 195 - Shares: 50
‫إيه‬‫على‬ ‫كده‬ ‫قبل‬ ‫جاتلك‬ ‫رسالة‬ ‫أغرب‬
‫الموبايل؟‬
Type: Generic (To be close to fans daily
life)
Platform: Facebook
Promoted: No
Reach: 35K
Engagement Rate: 10%
Likes: 265 - Comments: 190 - Shares: 3
‫ي‬ ‫ومحدش‬ ‫قوية‬ ‫بتاعتك‬ ‫الباسورد‬ ‫إن‬ ‫فاكر‬ ‫لو‬‫قدر‬
‫ممك‬ ‫الباسورد‬ ‫هيقولك‬ ‫ده‬ ‫الموقع‬ ،‫يخترقها‬‫ن‬
‫إيه‬ ‫أد‬ ‫وقت‬ ‫في‬ ‫يوصلها‬ ‫حد‬ ‫أي‬!
Platforms: Facebook &Twitter
Likes: 260 - Comments: 217- Shares: 67
Moderation on last post
‫تتحط‬ ‫حاجة‬ ‫أول‬ ‫رمضان‬ ‫في‬ ‫حد‬ ‫هتعزم‬ ‫لو‬
‫الـ‬ ‫باسورد‬ ‫فيها‬ ‫ورقة‬ ‫السفرة‬ ‫على‬WiFi
‫كريم‬ ‫رمضان‬ ‫علشان‬
Platforms: Facebook &Twitter
Likes: 170 - Comments: 112 - Shares: 23
Facebook anniversary but with
Egyptian style
Platforms: Facebook
Type: Generic (To be close to fans daily life)
Platform: Facebook
Promoted: No
Reach: 35K
Engagement Rate: 10%
Likes: 265 - Comments: 190 - Shares: 3
Caption: ‫كده‬ ‫قبل‬ ‫جاتلك‬ ‫رسالة‬ ‫أغرب‬ ‫إيه‬
‫الموبايل؟‬ ‫على‬
Moderation on last post
‫أكتر‬‫من‬1500‫منتشرة‬ ‫فالشة‬
‫لمشاركة‬ ‫العالم‬ ‫حول‬ ‫ده‬ ‫بالشكل‬
‫مشروع‬ ‫في‬ ‫الملفات‬Dead Drop !
Type: Generic
Platform: Facebook
Promoted: No
Reach: 21K
Engagement: 11%
Likes: 230 - Comments: 112 - Shares: 35
Moderation on last post
‫فيها‬ ‫جديدة‬ ‫محفظة‬Wi-Fi‫أي‬ ‫في‬ ‫نسيتها‬ ‫لو‬ ‫علشان‬
‫بمكان‬ ‫تفكرك‬ ‫الموبايل‬ ‫على‬ ‫رسالة‬ ‫تجيلك‬ ‫مكان‬‫ها‬!
Platform: Facebook,Twitter &
Instagram
Engagement Rate on Facebook: 9 %
‫يومكم‬‫لكم‬ ‫وبنتمنى‬ ‫جميل‬weekend‫سعيد‬):
‫تخيل‬‫بيوزع‬ ‫القاهرة‬ ‫برج‬ ‫لو‬ ‫معانا‬Wi-Fi‫هيوصل‬
‫فين؟‬ ‫لحد‬
Platforms: Facebook,Twitter &
Instagram
Engagement rate on Facebook: 10%
Likes: 540
Comments: 180
Shares: 19
‫بعد‬ ‫ترى‬ ‫يا‬10‫خرائط‬ ‫انشاء‬ ‫من‬ ‫سنين‬
‫جديد‬ ‫مكان‬ ‫رايح‬ ‫تيجي‬ ‫لما‬ ‫جوجل‬
‫هناك‬ ‫بتروح‬ ‫ولال‬ ‫بتستخدمها‬‫وتسأل؟‬
Platforms: Facebook,Twitter &
Instagram
Engagement rate on Facebook: 9%
Ahly vs Zamalek Match
‫فيها‬ ‫هيدخل‬ ‫شبكة‬ ‫انهي‬ ‫ترى‬ ‫يا‬
‫أكتر؟‬ ‫أجوال‬
Platform: Facebook,Twitter &
Instagram
Engagement rate on Facebook: 8%
Very cold winter
‫موبايلك‬ ‫تستخدم‬ ‫مابتعرفش‬ ‫لو‬
‫السقعة‬ ‫من‬ ‫التاتش‬..‫الفكرة‬ ‫جرب‬
‫يوصلك‬ ‫البرد‬ ‫ماتخليش‬ ‫و‬ ‫دي‬
Platform: Facebook,Twitter &
Instagram
Engagement Rate on Facebook: 14%
‫مسافة‬ ‫يقطع‬ ‫ممكن‬ ‫الماوس‬ ‫ان‬ ‫تعرف‬
1.6‫اليوم‬ ‫في‬ ً‫تقريبا‬ ‫كم‬!‫عداد‬ ‫تفتكر‬
‫؟‬ ‫كيلو‬ ‫كام‬ ‫عمل‬ ‫بتاعك‬ ‫الماوس‬
Platform: Facebook,Twitter &
Instagram
Engagement rate on Facebook: 9%
Did you know?
‫ببعضه‬ ‫كله‬ ‫العالم‬ ‫بيربط‬ ‫االنترنت‬855‫ألف‬
‫كابالت‬ ‫طول‬ ‫هو‬ ‫كيلومتر‬#‫تح‬ ‫اإلنترنت‬‫ت‬
‫البحر‬ ‫سطح‬
Platform: Facebook &Twitter
Engagement rate on Facebook: 10%
‫لو‬ ‫كتير‬ ‫معاك‬ ‫هتفرق‬ ً‫فعال‬ ‫هل‬Facebook‫ضاف‬
‫بروفايلك‬ ‫شاف‬ ‫مين‬ ‫خاصية‬‫؟‬
Platform: Facebook &Twitter &
Engagement Rate on Facebook: 9 %
Use 20 20 20 rule if you work
on a computer
Platform: Facebook &Twitter
Engagement rate on Facebook: 8%
Merry Christmas
Fans
Platform: Facebook &Twitter
Engagement rate on Facebook: 6%
‫باس‬ ‫مغير‬ ‫باباك‬ ‫لقيت‬ ‫البيت‬ ‫رجعت‬ ‫لو‬‫ورد‬
‫إيه‬ ‫هتعمل‬ ‫ده‬ ‫السؤال‬ ‫وسايبلك‬ ‫الراوتر‬‫؟‬
Platform: Facebook &Twitter
Engagement rate on Facebook: 14 %
‫اختي‬ ‫وقدامك‬ ‫دلوقتي‬ ‫قطع‬ ‫النور‬ ‫لو‬‫ار‬
‫من‬ ‫واحد‬3...‫إيه؟‬ ‫هتختار‬
Platform: Facebook &Twitter
Likes: 340 - Comments: 300 - Shares: 11
LINKDSL
Services and Products
Answering fans repeated
questions!
‫لل‬ ‫المؤقتة‬ ‫الذاكرة‬ ‫بيفضي‬ ‫ده‬ ‫الن‬‫راوتر‬
‫أحس‬ ‫بشكل‬ ‫تاني‬ ‫يشتغل‬ ‫فيرجع‬‫ن‬
):
Platform: Facebook &Twitter
Engagement rate on Facebook: 12%
‫الساعة‬ ‫النهارده‬8:30‫هيحتفل‬ ‫كله‬ ‫العالم‬
‫األرض‬ ‫بساعة‬!
‫النور‬ ‫لو‬ ‫االنترنت‬ ‫على‬ ‫فمتقلقش‬‫قطع‬
Platform: Facebook,Twitter &
Instagram
Engagement Rate on Facebook: 7 %
Newsjacking
‫من‬ ‫تبدأ‬ ‫سرعات‬ ‫بلس‬ ‫لينك‬ ‫مع‬ ‫الن‬8‫تصل‬ ‫و‬ ‫ميجا‬
‫إلى‬48‫ميجا‬!
‫هنا‬ ‫من‬ ‫بلس‬ ‫لينك‬ ‫باقات‬ ‫عن‬ ‫حاجة‬ ‫كل‬ ‫اعرف‬
Platform: Facebook &Twitter
Engagement Rate on Facebook: 7 %
3 Months Promotion
‫الـ‬20‫جنيه‬+‫الـ‬ ‫اشتراكك‬1‫ميجا‬=2‫ميجا‬
‫لمدة‬3‫شهور‬ http://bit.ly/1KjvNSm
‫الـ‬10‫مفيش‬ ‫بس‬ ‫كتير‬ ‫حاجات‬ ‫تعمل‬ ‫جنيه‬
‫لـ‬ ‫معاك‬ ‫هتقعد‬ ‫منهم‬ ‫حاجة‬30‫يوم‬!
Router UPS
Product
Platform: Facebook &Twitter
Wi-Fi Extender Product
‫محسن‬ ‫من‬ ‫جاي‬ ‫اللي‬ ‫فاي‬ ‫الواي‬ ‫يكون‬ ‫لما‬ ‫عيب‬
‫شبكة‬ ‫اسم‬ ‫أكتر‬ ‫أيه‬ ،‫البيت‬ ‫في‬ ‫عندك‬ ‫من‬ ‫أقوى‬
‫شوفته؟‬ ‫غريب‬ ‫فاي‬ ‫واي‬
‫عروض‬ ‫من‬ ‫أحسن‬ ‫هتالقي‬ ‫مش‬
‫لينك‬! http://bit.ly/1KjvDdH
When you have a competitive advantage
hit hard on it…
Engagement rate: 16%
Reach: 70K
Likes: 210
Shares: 40
25% Promotion
Black and white theme
LINKDSL
Instagram
How to increase interaction on
Instagram.
Some employee of linkdsl posting
on hashtag linkdsl, so how to
motivate other employees?
Create a photo college for all
employee and tag them to increase
followers and interactions, and
motivate others to post and interact
with Instagram channel
You are our source of pride 
Even the #Router celebrates
the #weekend o/, we hope you have a
great one #linkdsl #Egypt
‫عندهم‬ ‫كان‬ ‫المصريين‬ ‫القدماء‬ ‫تفتكروا‬
‫انترنت؟‬#linkdsl #Internet #‫مصر‬
‫انت‬ ‫بإيدك‬ ‫حلمك‬ ‫تحقيق‬
‫وبس‬#linkdsl #Egypt #SaintCatherine
Good Morning Start your day with brain workout will
boost things up, can you solve this
one?#GoodMorning #Egypt #linkdsl #ChallengAccepte
d
Instagram
‫يد‬ ‫على‬ ‫عربية‬ ‫كاتبة‬ ‫آلة‬ ‫أول‬ ‫صممت‬#‫شبل‬ ‫وسليم‬ ‫واكد‬ ‫فيليب‬ ‫المصريين‬‫وسعد‬ ‫ي‬
‫من‬ ‫مهاجران‬ ‫وهما‬ ،‫حداد‬#‫اآللة‬ ‫على‬ ‫العربية‬ ‫الحروف‬ ‫إدخال‬ ‫من‬ ‫تمكنا‬ ‫حيث‬ ‫لبنان‬
‫عام‬ ‫حداد‬ ‫اسمها‬ ‫عربية‬ ‫كاتبة‬ ‫آلة‬ ‫أول‬ ‫مصر‬ ‫في‬ ‫ظهرت‬ ‫وهكذا‬ ‫اإلفرنجية‬ ‫الكاتبة‬
1914.‫حتى‬ ‫األبجدي‬ ‫ترتيبها‬ ‫عن‬ ‫الحروف‬ ‫أبعاد‬ ‫في‬ ‫الفكرة‬ ‫نفس‬ ‫على‬ ‫واعتمدت‬
‫ال‬ ‫في‬ ‫الحروف‬ ‫ترتيب‬ ‫واستمر‬ ‫اكثر‬ ‫وبسهولة‬ ‫باليدين‬ ‫الكتابة‬ ‫يتم‬keyboard‫حتى‬
‫هذا‬ ‫وقتنا‬.#‫مصر‬#LinkDsl #Egypt
‫بتعل‬ ،‫الين‬ ‫أون‬ ‫بقى‬ ‫كله‬ ‫البيت‬ ‫دلوقتي‬‫مهم‬
‫أل؟‬ ‫وال‬ ‫وتساعدهم‬#‫مصر‬#linkdsl #Egypt
LINKDSL
Radio ads ideas
Campaign to motivate illegal
user to have personal internet
line alone without sharing
internet service
Ads ideas wereTV and Radio
Applied on Radio only
Match Ad
Orchestra
Wasla
LINKDSL
Ideas Drafts
Link Max Service
New year
Celebration
Not posted
2Wi-Fi signals make the heart
Not posted
T-Sugars Egypt
Facebook
Language: Arabic – English
‫يحلي‬ ‫بيحب‬ ‫سكر‬
• New Direction and Slogan ‫بيحب‬ ‫سكر‬
‫يحلي‬ With the live sugar cubes
• Add emoji for every post because I
want to link people with page posts,
with colors and fun language.
• Ideas of content created through brain
storming session withT-sugars team:
Abdul Rahman Mohamed – Junior Copywriter
Eman Mansour – Senior Graphic Designer
Mohamed Esmaiel - Junior Graphic Designer
NerminTarek– Junior Graphic Designer
‫سكر‬ ‫يا‬ ‫غني‬
Let’s wait for the final content better,
because now it’s a brand thing now, but
this was the initial ideas.
Old Direction
‫الجديد‬ ‫الكوكب‬‫عليه‬ ‫السنة‬385
‫ش‬ ‫فيه‬ ً‫تقريبا‬ ‫هيكون‬ ‫يعني‬ ،‫يوم‬‫هر‬
‫ديسمبر‬ ‫بعد‬ ‫جديد‬...‫إيه‬ ‫هنسميه‬‫؟‬
Likes: 3000
Shares: 153
Comments: 490
One of my favorite posts over time 
Moderation on last post
https://www.facebook.com/TBrandEgypt/photos/pb.56193500
0523413.-
2207520000.1441747555./945089392207970/?type=3&theater
T-sugars‫الحلوة‬ ‫الحاجة‬
‫كل‬ ‫بين‬ ‫المشتركة‬
‫دي‬ ‫الحاجات‬!
Juices are friends but with Egyptian
names
RamadanTV series and our
product with coincidence
in the background
Promoted
Likes: 470
‫الحبة‬ ‫نطلع‬ ‫هنعرف‬ ‫كلنا‬ ‫مش‬
‫حبات‬ ‫وسط‬ ‫من‬ ‫الغريبة‬T-
sugars‫نقاء‬ ‫زي‬ ‫نقاءه‬ ‫ألنه‬
‫ماس‬!
High quality sugar!
Create quotes and link it with product 
‫حلمك‬ ‫طريق‬ ‫في‬ ‫وقفت‬ ‫حاجة‬ ‫أي‬ ‫لو‬..
‫لها‬ُ‫ك‬! ‫أ‬ ‫متخليش‬ ‫ترسمه‬ ‫بس‬ ‫انت‬ ‫بإيدك‬ ‫طريقك‬‫ي‬
‫سكر‬ ‫مليانه‬ ‫وخليها‬ ‫حياتك‬ ‫على‬ ‫يأثر‬ ‫حد‬
‫مكعب‬ ‫تتطلعوا‬ ‫تعرفوا‬T-
Sugars‫المكعبات‬ ‫وسط‬ ‫من‬
‫دي؟‬
Ahly and
Zamalek
‫حلوة‬ ‫حاجة‬ ‫كل‬ ‫زي‬ ‫زيها‬ ‫الحلوة‬ ‫اللعبة‬
‫غير‬ ‫من‬ ‫متحالش‬T-Sugars،‫الماتش‬ ‫تتوقعوا‬
‫كام؟‬ ‫كام‬ ‫هيخلص‬
‫القه‬ ‫نوع‬ ‫أكتر‬ ‫إيه‬‫وة‬
‫بتحبوها‬ ‫اللي‬‫؟‬
‫و‬ ‫اإلكلير‬ ‫مع‬ ‫تجاربك‬ ‫إحكيلنا‬‫إحنا‬
‫إكلير‬ ‫مع‬ ‫تجربتنا‬ ‫هنحكيلك‬
‫الشيكوالتة‬ ‫صوص‬
Promoted post
Likes: 6600
Shares: 80
‫السمورز‬(s’mores)‫أحلى‬ ‫إنها‬ ‫بيقولوا‬
‫العالم‬ ‫في‬ ‫حلوة‬ ‫حاجة‬..‫بس‬
‫نقرر‬ ‫وإحنا‬ ‫البيت‬ ‫في‬ ‫نعملها‬ ‫إحنا‬
Promoted
Reach: 250K
Likes: 1340
Shares: 149
Comments: 200
‫الميكرسكوب‬ ‫تحت‬ ‫بتتغير‬ ‫الحياة‬‫بس‬
‫م‬ ‫عمرها‬ ‫والملح‬ ‫السكر‬ ‫بين‬ ‫اللخبطة‬‫ا‬
‫السكر‬ ،‫تتغير‬1‫وال‬2‫؟‬
Promoted
Beqala.com
Facebook
Language: Arabic – English
#‫متنقية‬_‫بالواحدة‬
#‫بقالة‬_‫زمان‬
Create relationship with our target
market females (25+), they know the
meaning of old grocery stores and the
relationship between them.
Order now your favorite freshly
squeezed juice and have it delivered to
your doorstep .. Order
from http://beqala.com/?s=squeeze&se
arch-nonce=8330b6452c
Reach: 70k
Promoted: yes
Conversion rate: 110 link clicks
Create awareness
about our new
promotion
We are located in
Maadi and as we are
on social we have to
talk like People.
Your groceries
are safe.
Newsjacking
‫شيبسي‬:‫عندك‬ ‫الضحكة‬ ‫متوقفش‬
Ahly and Zamalek
‫بقالة‬.‫علشان‬ ‫خطة‬ ‫أحسن‬ ‫عملتلكم‬ ‫كوم‬
‫مكان‬ ‫انت‬ ‫لو‬ ،‫ماتش‬ ‫أحلى‬ ‫على‬ ‫تتفرجوا‬
‫خطتك‬ ‫في‬ ‫مين‬ ‫اخترت‬ ‫كنت‬ ‫بقالة‬‫؟‬
Link between Nescafe’s language
and Beqala.com’s language
Fans will relate if we used the same
language
Payment and Delivery options
• Creating awareness about different
payment options through
beqala.com
New offer but how to convince fans
with it
‫علبة‬‫مش‬ ‫بيتي‬ ‫لبن‬ ‫عرض‬ ‫من‬ ‫واحدة‬
‫كفاية‬!
‫علشان‬ ‫للوالد‬ ‫علبة‬ ‫كام‬ ‫فمحتاجين‬
‫للبيشامل‬ ‫وعلبتين‬ ،‫والنادي‬ ‫المدرسة‬
‫و‬ ‫الغداء‬ ‫علشان‬3‫علشان‬ ‫للحلو‬ ‫كمان‬ ‫علب‬
‫عروض‬ ‫وكل‬ ‫ده‬ ‫العرض‬ ‫فالحقي‬ ،‫الضيوف‬
‫الـ‬50%‫بقالة‬ ‫من‬.‫علبة‬ ‫وال‬ ‫ومتسبيش‬ ‫كوم‬
http://beqala.com/special-offers
Beqala.com
advantages
Compare between online shopping and
supermarket
How far we can
deliver inside
greater Cairo?
Motivate fans to review
beqala.com
If we shared someone review people love
to share their names
Feature number 1
product in our
store
Ramadan Products
Syrian Products
in Ramadan
Launching new product in Ramadain
Ramadan Generic
Heinz Egypt
Facebook andTwitter
New year 2015
celebration
Platforms: Facebook &Twitter
‫جربوه‬ ‫اللي‬ ‫كل‬ ‫بالثوم‬ ‫مايونيز‬ ‫هاينز‬
‫حبوه‬..‫وتقولنا‬ ‫تجربه‬ ‫الزم‬ ‫كمان‬ ‫أنت‬
‫رأيك‬
Platforms: Facebook &Twitter
Increase engagement rate by using fans
review for a new product
What if Super Mario took ate Harissa!
Heinz
• November 2014 Spicy products
month
The idea is we link between every spicy
product with a hot thing like volcano
and we add a meter to rank products
less and more spicy.
You will find all posts and drafts
delivered by me posted or not,
Hot ketchup
Hot Sauce
Chili Garlic & Chili Sauce
Chili Mayo
Heinz Radio Ideas
Zanussi Generic
‫فاضي‬ ‫دورة‬ ‫شهر‬ ‫كل‬ ‫مرة‬ ‫غسالتك‬ ‫تشغلي‬ ‫متنسيش‬‫ة‬
‫حرارة‬ ‫درجة‬ ‫على‬60ً‫دايما‬ ‫تضمني‬ ‫علشان‬ ‫مبيض‬ ‫مع‬
‫روائح‬ ‫ألي‬ ‫تكوينها‬ ‫عدم‬.
‫الفول‬ ‫الغسالة‬ ‫في‬ ‫تتغسل‬ ‫ينفع‬ ‫دي‬ ‫الحاجات‬ ‫كل‬
‫في‬ ‫دي‬ ‫الحاجات‬ ‫كل‬ ‫بتغسلوا‬ ‫ترى‬ ‫يا‬ ‫بس‬ ،‫أوتوماتيك‬‫وال‬ ‫ها‬
‫بس‬ ‫لبس‬‫؟‬
5000 EGP cash back coupon campaign
5000 EGP cash back coupon
5000 EGP cash back coupon
YOU WILL WIN! EVEN MONEY MACHINE COUNTTHE
COUPON 5000 EGP
YOU AREWINNER! BUT how many things you
can get with 5000 EGP
After the account
left the agency
We found that its important to say thanks:
First the new agency started to post bad
visuals and bad tops so we have to make
sure that the market knows that Zanussi
left
Second to open a nee channel with
Zanussi competitors
Faragello Frozen
Facebook
February healthy heart month theme
Valentine's day
but with medical
touch
‫قبل‬#‫تعريف‬_‫الحب‬‫االنفصال‬ ‫ان‬ ‫نعرف‬ ‫الزم‬
‫جسمان‬ ‫آالم‬ ‫يسبب‬ ‫ممكن‬ ‫بنحبهم‬ ‫اللي‬ ‫عن‬‫ية‬
‫القلبية‬ ‫األزمة‬ ‫تشبه‬ ‫الصدر‬ ‫في‬ ‫مفاجأة‬!
This hashtag was trending in Egypt on
Valentin’s day
Not posted sample of new ideas (client changed the agency before this
content was completed)
Not everything introduced upside down
like Blizzard + emoji touch
Not everything introduced upside down
like Blizzard + emoji touch
Not everything introduced upside down
like Blizzard + emoji touch
Blizzard ingredients (w shwayt
7agat kda)
create weekly content from time to time
https://www.facebook.com/moluae/photos/pb.131899460215123.-
2207520000.1424904010./821120487959680/?type=3&theater
"‫تفجر‬ ‫التي‬ ‫البيئة‬ ‫بناء‬ ‫هو‬ ‫الحكومات‬ ‫دور‬
‫أحالمهم‬ ‫ليحققوا‬ ‫الشعوب‬ ‫طاقات‬
‫التغيير‬ ‫مفتاح‬ ‫هو‬ ‫وهذا‬ ،‫وطموحاتهم‬
‫اإليجابي‬"‫بن‬ ‫محمد‬ ‫الشيخ‬ ‫السمو‬ ‫صاحب‬
‫هللا‬ ‫حفظه‬ ‫راشد‬
"Governments must provide right
environment for people to thrive, unleash
potential, realize aspirations” HH Sheikh
Mohamed bin Rashed
https://www.facebook.com/moluae/photos/pb.131
899460215123.-
2207520000.1424904010./820649264673469/?type
=3&theate r
‫لحماية‬ ‫العمل‬ ‫بقانون‬ ‫تامة‬ ‫معرفة‬ ‫على‬ ‫كن‬
‫واجباتك‬ ‫ومعرفة‬ ‫حقوقك‬.
Be aware of the labour law to protect your
rights and to know your duties
https://www.facebook.com/moluae/photos/
pb.131899460215123.-
2207520000.1424904159./787532357985160/
?type=3&theater
“‫خياران‬ ‫أمامه‬ ‫اإلنسان‬ ‫إن‬:‫يكون‬ ‫أن‬ ‫إما‬
‫نكون‬ ‫أن‬ ‫في‬ ‫نرغب‬ ‫ونحن‬ ،‫ًا‬‫ر‬‫مباد‬ ‫أو‬ ‫ا‬ً‫ع‬‫تاب‬
‫ومتقدمين‬ ‫مبادرين‬".‫بن‬ ‫محمد‬ ‫الشيخ‬
‫مكتوم‬ ‫ل‬ّ‫ا‬ ‫راشد‬
Everyone has two choices: to either be a
follower or an initiator, and we always
need to be initiators and ahead” HH
Sheikh Mohamed bin Rashid
https://www.facebook.com/moluae/photos/
pb.131899460215123.-
2207520000.1424904010./821244641280598
/?type=3&theater
‫المهلة‬ ‫انتهاء‬ ‫على‬ ‫أسبوعين‬ ‫من‬ ‫أقل‬ ‫تبقى‬
‫غرامات‬ ‫لتسديد‬ ‫األولية‬#‫بطاقات‬_‫العمل‬،
‫غرامة‬ ‫تطبق‬ ‫وسوف‬ ،‫فقط‬ ‫درهم‬ ‫ألف‬ ‫بتكلفة‬
‫المهلة‬ ‫انقضاء‬ ‫بعد‬ ‫إضافية‬.#‫وزارة‬_‫العمل‬
Less than 2 weeks left to settle
outstanding#LabourCards fines by paying
only AED 1,000 per card#MOL
https://www.facebook.com/moluae/photos/
pb.131899460215123.-
2207520000.1424904010./820718514666544/
?type=3&theater
‫خدمة‬ ‫استخدم‬"‫نتواصل‬ ‫اي‬"‫موقعنا‬ ‫على‬
‫العمل‬ ‫تطبيق‬ ‫خالل‬ ‫من‬ ‫أو‬ ‫اإللكتروني‬
‫غرامات‬ ‫وجود‬ ‫عدم‬ ‫من‬ ‫للتأكد‬ ،‫الذكي‬
‫عليك‬http://www.mol.gov.ae/
Use e-netwasl on #MOL website or
through our smart apps to make sure your
employees have no
accumulated #LabourCards fines. www.m
ol.gov.ae
Blogging
‫على‬ ‫اآلن‬ ‫بالدم‬ ‫التبرع‬ ‫عن‬ ‫معرفته‬ ‫تريدون‬ ‫ما‬ ‫كل‬
‫موقعنا‬:http://bit.ly/15A7Bfz
‫على‬ ‫تعرفوا‬10‫الخضروات‬ ‫من‬ ‫المزيد‬ ‫لتناول‬ ‫أسباب‬
‫الفواكه‬‫مدونتنا‬ ‫خالل‬ ‫من‬ ً‫يوميا‬
‫اآلن‬:http://bit.ly/1xX05X4
SOME CONTENTTHAT I MENTIONED DIDN’T POSTED
ONLINE, SOTHE DESIGNSARE ONLYA SAMPLES FOR
MYVISION
THANKYOU 

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Content Portfolio

  • 2. ALL RIGHTS RESERVEDTO AGENCIESTHAT IWORKEDWITH Content is not about copies only you have to direct every thing you create from caption, visual direction and visual text, we are not just writers we are director… So every caption I deliver, I deliver with it the full vision with a simple design
  • 3. Accounts with BSocial, Cairo, Egypt • Linkdsl • Zanussi • T-Sugar Egypt • Faragello Frozen • Heinz • Dar Al Fouad • Beqala.com • General Electric ME • Dairy Queen • Fil Khedma • Mansour Cartoon UAE • Ministry of Labor UAE
  • 4. Platforms: Facebook,Twitter and Instagram Language: Arabic
  • 5. Linkdsl Content Strategy Objectives Generic • Keep our fans up to date with new technology innovations and news • Make the fans love Linkdsl through the relationship that could created through technology and generic content • Decrease anger level of the fans Services • Fans aware of last promotions and products of Linkdsl
  • 7. ‫بسلسلة‬ ‫تمشي‬ ‫انك‬ ‫هتحتاج‬ ‫مش‬ ‫تاني‬ ‫مفاتيح‬..‫كال‬ ‫برنامج‬ ‫هتنزل‬ ‫بس‬‫ون‬ Kwikset‫موبايلك‬ ‫على‬! Type: Generic (Tech news) Platform: Facebook andTwitter Promoted: No Reach: 80k Engagement Rate: 14% Likes: 565 - Comments: 254 - Shares: 67
  • 9. Type: Generic (Newsjacking) Platform: Facebook andTwitter Reach: 99k (Organic) Engagement Rate: 7% Likes: 950 Comments: 370 Shares: 151
  • 10. Type: Generic (Celebrating Eid and take the fans back in time) Platform: Facebook Promoted:Yes Reach: 74.9K Engagement Rate: 7% Likes: 882 - Comments: 304 - Shares: 63 ‫كل‬‫سنة‬‫وأنتم‬‫طيبين‬ ‫وعلشان‬‫العيد‬‫يكون‬‫أحلى‬‫وسعيد‬‫الزم‬ ‫تفرحوا‬‫به‬‫زي‬‫ما‬‫يكون‬‫عندكم‬10‫سنين‬ ‫من‬‫ليلة‬‫العيد‬‫ألخر‬‫يوم‬‫العيد‬! http://bit.ly/LinkEid
  • 11. #‫طريقتك‬ ‫قولنا‬ ‫بطريقته‬ ‫حاجة‬ ‫كل‬ ‫بيعمل‬ ‫واحد‬ ‫كل‬!#‫قولنا‬_‫طريقتك‬‫؟‬ ‫أكت‬ ‫وناس‬ ‫النوم‬ ‫وقت‬ ‫الراوتر‬ ‫يقفل‬ ‫بيحب‬ ‫مننا‬ ‫كتير‬‫بتحب‬ ‫ر‬ ‫النوم‬ ‫قبل‬ ‫من‬ ‫شغال‬ ‫الداونلود‬ ‫تسيب‬!‫بس‬ ‫انت‬#‫قولنا‬_‫طريقتك‬‫؟‬
  • 12. #‫طريقتك‬ ‫قولنا‬ ‫الناس‬ ‫من‬ ‫نوعين‬ ‫في‬..‫فيهم؟‬ ‫واحد‬ ‫أنهي‬ ‫أنت‬ #‫قولنا‬_‫طريقتك‬ ‫ولناس‬ ‫السينما‬ ‫في‬ ‫غير‬ ‫فيلم‬ ‫بيكون‬ ‫مش‬ ‫الفيلم‬‫تاني‬ ‫البيت‬ ‫في‬ ‫اال‬ ‫مايحالش‬ ‫الفيلم‬!#‫قولنا‬_‫طريقتك‬‫؟‬
  • 13. ‫عص‬ ‫وبيخليك‬ ‫بيزعجك‬ ‫المنبه‬ ‫صوت‬ ‫لو‬‫بي‬ ‫عنده‬ ‫فرنسي‬ ‫فشاب‬ ‫اليوم‬ ‫طول‬18‫سنه‬ ‫خالل‬ ‫في‬ ‫بالروايح‬ ‫بيصحيك‬ ‫منبه‬ ‫عمل‬ ‫دقيقتين‬! Type: Generic (Tech news) Platform: Facebook Promoted: No Reach: 40K Likes: 174 - Comments: 160 - Shares: 19
  • 14. ‫فيش‬ ‫أشكال‬ ‫من‬ ‫بيستغرب‬ ‫مننا‬ ‫كتير‬ ‫ب‬ ‫على‬ ‫بتدل‬ ‫فيشة‬ ‫كل‬ ‫بس‬ ،‫الكهرباء‬‫لد‬ ‫الكهرباء‬ ‫ضغط‬ ‫مقاومة‬ ‫ودرجة‬ ‫صنعها‬! ‫مجربتهوش؟‬ ‫لسه‬ ‫اللي‬ ‫الشكل‬ ‫ايه‬ Type: Generic Platform: Facebook Promoted: No Reach: 72K Engagement Rate: 8% Likes: 465 - Comments: 140 – Shares: 104
  • 15. Kingston ‫فالشات‬ ‫عملت‬1‫و‬ ‫تيرا‬512‫وده‬ ‫جيجا‬ ‫هو‬ ‫بقى‬ ‫الوحش‬ ‫الخبر‬ ،‫الحلو‬ ‫الخبر‬ ‫سعرهم‬! Type: Generic (Tech news) Platform: Facebook Promoted: No Reach: 66K Engagement Rate: 10% Likes: 240 - Comments: 195 - Shares: 50
  • 16. ‫إيه‬‫على‬ ‫كده‬ ‫قبل‬ ‫جاتلك‬ ‫رسالة‬ ‫أغرب‬ ‫الموبايل؟‬ Type: Generic (To be close to fans daily life) Platform: Facebook Promoted: No Reach: 35K Engagement Rate: 10% Likes: 265 - Comments: 190 - Shares: 3
  • 17. ‫ي‬ ‫ومحدش‬ ‫قوية‬ ‫بتاعتك‬ ‫الباسورد‬ ‫إن‬ ‫فاكر‬ ‫لو‬‫قدر‬ ‫ممك‬ ‫الباسورد‬ ‫هيقولك‬ ‫ده‬ ‫الموقع‬ ،‫يخترقها‬‫ن‬ ‫إيه‬ ‫أد‬ ‫وقت‬ ‫في‬ ‫يوصلها‬ ‫حد‬ ‫أي‬! Platforms: Facebook &Twitter Likes: 260 - Comments: 217- Shares: 67
  • 19. ‫تتحط‬ ‫حاجة‬ ‫أول‬ ‫رمضان‬ ‫في‬ ‫حد‬ ‫هتعزم‬ ‫لو‬ ‫الـ‬ ‫باسورد‬ ‫فيها‬ ‫ورقة‬ ‫السفرة‬ ‫على‬WiFi ‫كريم‬ ‫رمضان‬ ‫علشان‬ Platforms: Facebook &Twitter Likes: 170 - Comments: 112 - Shares: 23
  • 20. Facebook anniversary but with Egyptian style Platforms: Facebook Type: Generic (To be close to fans daily life) Platform: Facebook Promoted: No Reach: 35K Engagement Rate: 10% Likes: 265 - Comments: 190 - Shares: 3 Caption: ‫كده‬ ‫قبل‬ ‫جاتلك‬ ‫رسالة‬ ‫أغرب‬ ‫إيه‬ ‫الموبايل؟‬ ‫على‬
  • 22. ‫أكتر‬‫من‬1500‫منتشرة‬ ‫فالشة‬ ‫لمشاركة‬ ‫العالم‬ ‫حول‬ ‫ده‬ ‫بالشكل‬ ‫مشروع‬ ‫في‬ ‫الملفات‬Dead Drop ! Type: Generic Platform: Facebook Promoted: No Reach: 21K Engagement: 11% Likes: 230 - Comments: 112 - Shares: 35
  • 24. ‫فيها‬ ‫جديدة‬ ‫محفظة‬Wi-Fi‫أي‬ ‫في‬ ‫نسيتها‬ ‫لو‬ ‫علشان‬ ‫بمكان‬ ‫تفكرك‬ ‫الموبايل‬ ‫على‬ ‫رسالة‬ ‫تجيلك‬ ‫مكان‬‫ها‬! Platform: Facebook,Twitter & Instagram Engagement Rate on Facebook: 9 %
  • 25. ‫يومكم‬‫لكم‬ ‫وبنتمنى‬ ‫جميل‬weekend‫سعيد‬): ‫تخيل‬‫بيوزع‬ ‫القاهرة‬ ‫برج‬ ‫لو‬ ‫معانا‬Wi-Fi‫هيوصل‬ ‫فين؟‬ ‫لحد‬ Platforms: Facebook,Twitter & Instagram Engagement rate on Facebook: 10% Likes: 540 Comments: 180 Shares: 19
  • 26. ‫بعد‬ ‫ترى‬ ‫يا‬10‫خرائط‬ ‫انشاء‬ ‫من‬ ‫سنين‬ ‫جديد‬ ‫مكان‬ ‫رايح‬ ‫تيجي‬ ‫لما‬ ‫جوجل‬ ‫هناك‬ ‫بتروح‬ ‫ولال‬ ‫بتستخدمها‬‫وتسأل؟‬ Platforms: Facebook,Twitter & Instagram Engagement rate on Facebook: 9%
  • 27. Ahly vs Zamalek Match ‫فيها‬ ‫هيدخل‬ ‫شبكة‬ ‫انهي‬ ‫ترى‬ ‫يا‬ ‫أكتر؟‬ ‫أجوال‬ Platform: Facebook,Twitter & Instagram Engagement rate on Facebook: 8%
  • 28. Very cold winter ‫موبايلك‬ ‫تستخدم‬ ‫مابتعرفش‬ ‫لو‬ ‫السقعة‬ ‫من‬ ‫التاتش‬..‫الفكرة‬ ‫جرب‬ ‫يوصلك‬ ‫البرد‬ ‫ماتخليش‬ ‫و‬ ‫دي‬ Platform: Facebook,Twitter & Instagram Engagement Rate on Facebook: 14%
  • 29. ‫مسافة‬ ‫يقطع‬ ‫ممكن‬ ‫الماوس‬ ‫ان‬ ‫تعرف‬ 1.6‫اليوم‬ ‫في‬ ً‫تقريبا‬ ‫كم‬!‫عداد‬ ‫تفتكر‬ ‫؟‬ ‫كيلو‬ ‫كام‬ ‫عمل‬ ‫بتاعك‬ ‫الماوس‬ Platform: Facebook,Twitter & Instagram Engagement rate on Facebook: 9%
  • 30. Did you know? ‫ببعضه‬ ‫كله‬ ‫العالم‬ ‫بيربط‬ ‫االنترنت‬855‫ألف‬ ‫كابالت‬ ‫طول‬ ‫هو‬ ‫كيلومتر‬#‫تح‬ ‫اإلنترنت‬‫ت‬ ‫البحر‬ ‫سطح‬ Platform: Facebook &Twitter Engagement rate on Facebook: 10%
  • 31. ‫لو‬ ‫كتير‬ ‫معاك‬ ‫هتفرق‬ ً‫فعال‬ ‫هل‬Facebook‫ضاف‬ ‫بروفايلك‬ ‫شاف‬ ‫مين‬ ‫خاصية‬‫؟‬ Platform: Facebook &Twitter & Engagement Rate on Facebook: 9 %
  • 32. Use 20 20 20 rule if you work on a computer Platform: Facebook &Twitter Engagement rate on Facebook: 8%
  • 33. Merry Christmas Fans Platform: Facebook &Twitter Engagement rate on Facebook: 6%
  • 34. ‫باس‬ ‫مغير‬ ‫باباك‬ ‫لقيت‬ ‫البيت‬ ‫رجعت‬ ‫لو‬‫ورد‬ ‫إيه‬ ‫هتعمل‬ ‫ده‬ ‫السؤال‬ ‫وسايبلك‬ ‫الراوتر‬‫؟‬ Platform: Facebook &Twitter Engagement rate on Facebook: 14 %
  • 35. ‫اختي‬ ‫وقدامك‬ ‫دلوقتي‬ ‫قطع‬ ‫النور‬ ‫لو‬‫ار‬ ‫من‬ ‫واحد‬3...‫إيه؟‬ ‫هتختار‬ Platform: Facebook &Twitter Likes: 340 - Comments: 300 - Shares: 11
  • 37. Answering fans repeated questions! ‫لل‬ ‫المؤقتة‬ ‫الذاكرة‬ ‫بيفضي‬ ‫ده‬ ‫الن‬‫راوتر‬ ‫أحس‬ ‫بشكل‬ ‫تاني‬ ‫يشتغل‬ ‫فيرجع‬‫ن‬ ): Platform: Facebook &Twitter Engagement rate on Facebook: 12%
  • 38. ‫الساعة‬ ‫النهارده‬8:30‫هيحتفل‬ ‫كله‬ ‫العالم‬ ‫األرض‬ ‫بساعة‬! ‫النور‬ ‫لو‬ ‫االنترنت‬ ‫على‬ ‫فمتقلقش‬‫قطع‬ Platform: Facebook,Twitter & Instagram Engagement Rate on Facebook: 7 % Newsjacking
  • 39. ‫من‬ ‫تبدأ‬ ‫سرعات‬ ‫بلس‬ ‫لينك‬ ‫مع‬ ‫الن‬8‫تصل‬ ‫و‬ ‫ميجا‬ ‫إلى‬48‫ميجا‬! ‫هنا‬ ‫من‬ ‫بلس‬ ‫لينك‬ ‫باقات‬ ‫عن‬ ‫حاجة‬ ‫كل‬ ‫اعرف‬ Platform: Facebook &Twitter Engagement Rate on Facebook: 7 %
  • 40. 3 Months Promotion ‫الـ‬20‫جنيه‬+‫الـ‬ ‫اشتراكك‬1‫ميجا‬=2‫ميجا‬ ‫لمدة‬3‫شهور‬ http://bit.ly/1KjvNSm ‫الـ‬10‫مفيش‬ ‫بس‬ ‫كتير‬ ‫حاجات‬ ‫تعمل‬ ‫جنيه‬ ‫لـ‬ ‫معاك‬ ‫هتقعد‬ ‫منهم‬ ‫حاجة‬30‫يوم‬!
  • 42. Wi-Fi Extender Product ‫محسن‬ ‫من‬ ‫جاي‬ ‫اللي‬ ‫فاي‬ ‫الواي‬ ‫يكون‬ ‫لما‬ ‫عيب‬ ‫شبكة‬ ‫اسم‬ ‫أكتر‬ ‫أيه‬ ،‫البيت‬ ‫في‬ ‫عندك‬ ‫من‬ ‫أقوى‬ ‫شوفته؟‬ ‫غريب‬ ‫فاي‬ ‫واي‬
  • 43. ‫عروض‬ ‫من‬ ‫أحسن‬ ‫هتالقي‬ ‫مش‬ ‫لينك‬! http://bit.ly/1KjvDdH When you have a competitive advantage hit hard on it… Engagement rate: 16% Reach: 70K Likes: 210 Shares: 40
  • 47. How to increase interaction on Instagram. Some employee of linkdsl posting on hashtag linkdsl, so how to motivate other employees? Create a photo college for all employee and tag them to increase followers and interactions, and motivate others to post and interact with Instagram channel You are our source of pride 
  • 48. Even the #Router celebrates the #weekend o/, we hope you have a great one #linkdsl #Egypt ‫عندهم‬ ‫كان‬ ‫المصريين‬ ‫القدماء‬ ‫تفتكروا‬ ‫انترنت؟‬#linkdsl #Internet #‫مصر‬
  • 49. ‫انت‬ ‫بإيدك‬ ‫حلمك‬ ‫تحقيق‬ ‫وبس‬#linkdsl #Egypt #SaintCatherine Good Morning Start your day with brain workout will boost things up, can you solve this one?#GoodMorning #Egypt #linkdsl #ChallengAccepte d
  • 50. Instagram ‫يد‬ ‫على‬ ‫عربية‬ ‫كاتبة‬ ‫آلة‬ ‫أول‬ ‫صممت‬#‫شبل‬ ‫وسليم‬ ‫واكد‬ ‫فيليب‬ ‫المصريين‬‫وسعد‬ ‫ي‬ ‫من‬ ‫مهاجران‬ ‫وهما‬ ،‫حداد‬#‫اآللة‬ ‫على‬ ‫العربية‬ ‫الحروف‬ ‫إدخال‬ ‫من‬ ‫تمكنا‬ ‫حيث‬ ‫لبنان‬ ‫عام‬ ‫حداد‬ ‫اسمها‬ ‫عربية‬ ‫كاتبة‬ ‫آلة‬ ‫أول‬ ‫مصر‬ ‫في‬ ‫ظهرت‬ ‫وهكذا‬ ‫اإلفرنجية‬ ‫الكاتبة‬ 1914.‫حتى‬ ‫األبجدي‬ ‫ترتيبها‬ ‫عن‬ ‫الحروف‬ ‫أبعاد‬ ‫في‬ ‫الفكرة‬ ‫نفس‬ ‫على‬ ‫واعتمدت‬ ‫ال‬ ‫في‬ ‫الحروف‬ ‫ترتيب‬ ‫واستمر‬ ‫اكثر‬ ‫وبسهولة‬ ‫باليدين‬ ‫الكتابة‬ ‫يتم‬keyboard‫حتى‬ ‫هذا‬ ‫وقتنا‬.#‫مصر‬#LinkDsl #Egypt ‫بتعل‬ ،‫الين‬ ‫أون‬ ‫بقى‬ ‫كله‬ ‫البيت‬ ‫دلوقتي‬‫مهم‬ ‫أل؟‬ ‫وال‬ ‫وتساعدهم‬#‫مصر‬#linkdsl #Egypt
  • 52. Campaign to motivate illegal user to have personal internet line alone without sharing internet service Ads ideas wereTV and Radio Applied on Radio only Match Ad Orchestra Wasla
  • 56. 2Wi-Fi signals make the heart Not posted
  • 58. ‫يحلي‬ ‫بيحب‬ ‫سكر‬ • New Direction and Slogan ‫بيحب‬ ‫سكر‬ ‫يحلي‬ With the live sugar cubes • Add emoji for every post because I want to link people with page posts, with colors and fun language. • Ideas of content created through brain storming session withT-sugars team: Abdul Rahman Mohamed – Junior Copywriter Eman Mansour – Senior Graphic Designer Mohamed Esmaiel - Junior Graphic Designer NerminTarek– Junior Graphic Designer
  • 59. ‫سكر‬ ‫يا‬ ‫غني‬ Let’s wait for the final content better, because now it’s a brand thing now, but this was the initial ideas.
  • 60.
  • 61.
  • 62.
  • 63.
  • 65. ‫الجديد‬ ‫الكوكب‬‫عليه‬ ‫السنة‬385 ‫ش‬ ‫فيه‬ ً‫تقريبا‬ ‫هيكون‬ ‫يعني‬ ،‫يوم‬‫هر‬ ‫ديسمبر‬ ‫بعد‬ ‫جديد‬...‫إيه‬ ‫هنسميه‬‫؟‬ Likes: 3000 Shares: 153 Comments: 490 One of my favorite posts over time 
  • 66. Moderation on last post https://www.facebook.com/TBrandEgypt/photos/pb.56193500 0523413.- 2207520000.1441747555./945089392207970/?type=3&theater
  • 67. T-sugars‫الحلوة‬ ‫الحاجة‬ ‫كل‬ ‫بين‬ ‫المشتركة‬ ‫دي‬ ‫الحاجات‬! Juices are friends but with Egyptian names
  • 68.
  • 69. RamadanTV series and our product with coincidence in the background Promoted Likes: 470
  • 70. ‫الحبة‬ ‫نطلع‬ ‫هنعرف‬ ‫كلنا‬ ‫مش‬ ‫حبات‬ ‫وسط‬ ‫من‬ ‫الغريبة‬T- sugars‫نقاء‬ ‫زي‬ ‫نقاءه‬ ‫ألنه‬ ‫ماس‬! High quality sugar!
  • 71. Create quotes and link it with product  ‫حلمك‬ ‫طريق‬ ‫في‬ ‫وقفت‬ ‫حاجة‬ ‫أي‬ ‫لو‬.. ‫لها‬ُ‫ك‬! ‫أ‬ ‫متخليش‬ ‫ترسمه‬ ‫بس‬ ‫انت‬ ‫بإيدك‬ ‫طريقك‬‫ي‬ ‫سكر‬ ‫مليانه‬ ‫وخليها‬ ‫حياتك‬ ‫على‬ ‫يأثر‬ ‫حد‬
  • 72.
  • 74. Ahly and Zamalek ‫حلوة‬ ‫حاجة‬ ‫كل‬ ‫زي‬ ‫زيها‬ ‫الحلوة‬ ‫اللعبة‬ ‫غير‬ ‫من‬ ‫متحالش‬T-Sugars،‫الماتش‬ ‫تتوقعوا‬ ‫كام؟‬ ‫كام‬ ‫هيخلص‬
  • 75. ‫القه‬ ‫نوع‬ ‫أكتر‬ ‫إيه‬‫وة‬ ‫بتحبوها‬ ‫اللي‬‫؟‬
  • 76. ‫و‬ ‫اإلكلير‬ ‫مع‬ ‫تجاربك‬ ‫إحكيلنا‬‫إحنا‬ ‫إكلير‬ ‫مع‬ ‫تجربتنا‬ ‫هنحكيلك‬ ‫الشيكوالتة‬ ‫صوص‬ Promoted post Likes: 6600 Shares: 80
  • 77. ‫السمورز‬(s’mores)‫أحلى‬ ‫إنها‬ ‫بيقولوا‬ ‫العالم‬ ‫في‬ ‫حلوة‬ ‫حاجة‬..‫بس‬ ‫نقرر‬ ‫وإحنا‬ ‫البيت‬ ‫في‬ ‫نعملها‬ ‫إحنا‬ Promoted Reach: 250K Likes: 1340 Shares: 149 Comments: 200
  • 78. ‫الميكرسكوب‬ ‫تحت‬ ‫بتتغير‬ ‫الحياة‬‫بس‬ ‫م‬ ‫عمرها‬ ‫والملح‬ ‫السكر‬ ‫بين‬ ‫اللخبطة‬‫ا‬ ‫السكر‬ ،‫تتغير‬1‫وال‬2‫؟‬ Promoted
  • 81. #‫بقالة‬_‫زمان‬ Create relationship with our target market females (25+), they know the meaning of old grocery stores and the relationship between them.
  • 82. Order now your favorite freshly squeezed juice and have it delivered to your doorstep .. Order from http://beqala.com/?s=squeeze&se arch-nonce=8330b6452c Reach: 70k Promoted: yes Conversion rate: 110 link clicks
  • 83. Create awareness about our new promotion
  • 84. We are located in Maadi and as we are on social we have to talk like People.
  • 87. Ahly and Zamalek ‫بقالة‬.‫علشان‬ ‫خطة‬ ‫أحسن‬ ‫عملتلكم‬ ‫كوم‬ ‫مكان‬ ‫انت‬ ‫لو‬ ،‫ماتش‬ ‫أحلى‬ ‫على‬ ‫تتفرجوا‬ ‫خطتك‬ ‫في‬ ‫مين‬ ‫اخترت‬ ‫كنت‬ ‫بقالة‬‫؟‬
  • 88. Link between Nescafe’s language and Beqala.com’s language Fans will relate if we used the same language
  • 89. Payment and Delivery options • Creating awareness about different payment options through beqala.com
  • 90. New offer but how to convince fans with it ‫علبة‬‫مش‬ ‫بيتي‬ ‫لبن‬ ‫عرض‬ ‫من‬ ‫واحدة‬ ‫كفاية‬! ‫علشان‬ ‫للوالد‬ ‫علبة‬ ‫كام‬ ‫فمحتاجين‬ ‫للبيشامل‬ ‫وعلبتين‬ ،‫والنادي‬ ‫المدرسة‬ ‫و‬ ‫الغداء‬ ‫علشان‬3‫علشان‬ ‫للحلو‬ ‫كمان‬ ‫علب‬ ‫عروض‬ ‫وكل‬ ‫ده‬ ‫العرض‬ ‫فالحقي‬ ،‫الضيوف‬ ‫الـ‬50%‫بقالة‬ ‫من‬.‫علبة‬ ‫وال‬ ‫ومتسبيش‬ ‫كوم‬ http://beqala.com/special-offers
  • 92. How far we can deliver inside greater Cairo?
  • 93. Motivate fans to review beqala.com If we shared someone review people love to share their names
  • 94. Feature number 1 product in our store
  • 97. Launching new product in Ramadain
  • 101. ‫جربوه‬ ‫اللي‬ ‫كل‬ ‫بالثوم‬ ‫مايونيز‬ ‫هاينز‬ ‫حبوه‬..‫وتقولنا‬ ‫تجربه‬ ‫الزم‬ ‫كمان‬ ‫أنت‬ ‫رأيك‬ Platforms: Facebook &Twitter Increase engagement rate by using fans review for a new product
  • 102. What if Super Mario took ate Harissa!
  • 103. Heinz • November 2014 Spicy products month The idea is we link between every spicy product with a hot thing like volcano and we add a meter to rank products less and more spicy. You will find all posts and drafts delivered by me posted or not,
  • 106. Chili Garlic & Chili Sauce
  • 109.
  • 110. Zanussi Generic ‫فاضي‬ ‫دورة‬ ‫شهر‬ ‫كل‬ ‫مرة‬ ‫غسالتك‬ ‫تشغلي‬ ‫متنسيش‬‫ة‬ ‫حرارة‬ ‫درجة‬ ‫على‬60ً‫دايما‬ ‫تضمني‬ ‫علشان‬ ‫مبيض‬ ‫مع‬ ‫روائح‬ ‫ألي‬ ‫تكوينها‬ ‫عدم‬. ‫الفول‬ ‫الغسالة‬ ‫في‬ ‫تتغسل‬ ‫ينفع‬ ‫دي‬ ‫الحاجات‬ ‫كل‬ ‫في‬ ‫دي‬ ‫الحاجات‬ ‫كل‬ ‫بتغسلوا‬ ‫ترى‬ ‫يا‬ ‫بس‬ ،‫أوتوماتيك‬‫وال‬ ‫ها‬ ‫بس‬ ‫لبس‬‫؟‬
  • 111. 5000 EGP cash back coupon campaign
  • 112. 5000 EGP cash back coupon
  • 113. 5000 EGP cash back coupon YOU WILL WIN! EVEN MONEY MACHINE COUNTTHE COUPON 5000 EGP YOU AREWINNER! BUT how many things you can get with 5000 EGP
  • 114. After the account left the agency We found that its important to say thanks: First the new agency started to post bad visuals and bad tops so we have to make sure that the market knows that Zanussi left Second to open a nee channel with Zanussi competitors
  • 116.
  • 117.
  • 118. February healthy heart month theme
  • 119. Valentine's day but with medical touch ‫قبل‬#‫تعريف‬_‫الحب‬‫االنفصال‬ ‫ان‬ ‫نعرف‬ ‫الزم‬ ‫جسمان‬ ‫آالم‬ ‫يسبب‬ ‫ممكن‬ ‫بنحبهم‬ ‫اللي‬ ‫عن‬‫ية‬ ‫القلبية‬ ‫األزمة‬ ‫تشبه‬ ‫الصدر‬ ‫في‬ ‫مفاجأة‬! This hashtag was trending in Egypt on Valentin’s day
  • 120. Not posted sample of new ideas (client changed the agency before this content was completed)
  • 121. Not everything introduced upside down like Blizzard + emoji touch
  • 122. Not everything introduced upside down like Blizzard + emoji touch
  • 123. Not everything introduced upside down like Blizzard + emoji touch Blizzard ingredients (w shwayt 7agat kda)
  • 124. create weekly content from time to time
  • 125. https://www.facebook.com/moluae/photos/pb.131899460215123.- 2207520000.1424904010./821120487959680/?type=3&theater "‫تفجر‬ ‫التي‬ ‫البيئة‬ ‫بناء‬ ‫هو‬ ‫الحكومات‬ ‫دور‬ ‫أحالمهم‬ ‫ليحققوا‬ ‫الشعوب‬ ‫طاقات‬ ‫التغيير‬ ‫مفتاح‬ ‫هو‬ ‫وهذا‬ ،‫وطموحاتهم‬ ‫اإليجابي‬"‫بن‬ ‫محمد‬ ‫الشيخ‬ ‫السمو‬ ‫صاحب‬ ‫هللا‬ ‫حفظه‬ ‫راشد‬ "Governments must provide right environment for people to thrive, unleash potential, realize aspirations” HH Sheikh Mohamed bin Rashed
  • 126. https://www.facebook.com/moluae/photos/pb.131 899460215123.- 2207520000.1424904010./820649264673469/?type =3&theate r ‫لحماية‬ ‫العمل‬ ‫بقانون‬ ‫تامة‬ ‫معرفة‬ ‫على‬ ‫كن‬ ‫واجباتك‬ ‫ومعرفة‬ ‫حقوقك‬. Be aware of the labour law to protect your rights and to know your duties
  • 127. https://www.facebook.com/moluae/photos/ pb.131899460215123.- 2207520000.1424904159./787532357985160/ ?type=3&theater “‫خياران‬ ‫أمامه‬ ‫اإلنسان‬ ‫إن‬:‫يكون‬ ‫أن‬ ‫إما‬ ‫نكون‬ ‫أن‬ ‫في‬ ‫نرغب‬ ‫ونحن‬ ،‫ًا‬‫ر‬‫مباد‬ ‫أو‬ ‫ا‬ً‫ع‬‫تاب‬ ‫ومتقدمين‬ ‫مبادرين‬".‫بن‬ ‫محمد‬ ‫الشيخ‬ ‫مكتوم‬ ‫ل‬ّ‫ا‬ ‫راشد‬ Everyone has two choices: to either be a follower or an initiator, and we always need to be initiators and ahead” HH Sheikh Mohamed bin Rashid
  • 128. https://www.facebook.com/moluae/photos/ pb.131899460215123.- 2207520000.1424904010./821244641280598 /?type=3&theater ‫المهلة‬ ‫انتهاء‬ ‫على‬ ‫أسبوعين‬ ‫من‬ ‫أقل‬ ‫تبقى‬ ‫غرامات‬ ‫لتسديد‬ ‫األولية‬#‫بطاقات‬_‫العمل‬، ‫غرامة‬ ‫تطبق‬ ‫وسوف‬ ،‫فقط‬ ‫درهم‬ ‫ألف‬ ‫بتكلفة‬ ‫المهلة‬ ‫انقضاء‬ ‫بعد‬ ‫إضافية‬.#‫وزارة‬_‫العمل‬ Less than 2 weeks left to settle outstanding#LabourCards fines by paying only AED 1,000 per card#MOL
  • 129. https://www.facebook.com/moluae/photos/ pb.131899460215123.- 2207520000.1424904010./820718514666544/ ?type=3&theater ‫خدمة‬ ‫استخدم‬"‫نتواصل‬ ‫اي‬"‫موقعنا‬ ‫على‬ ‫العمل‬ ‫تطبيق‬ ‫خالل‬ ‫من‬ ‫أو‬ ‫اإللكتروني‬ ‫غرامات‬ ‫وجود‬ ‫عدم‬ ‫من‬ ‫للتأكد‬ ،‫الذكي‬ ‫عليك‬http://www.mol.gov.ae/ Use e-netwasl on #MOL website or through our smart apps to make sure your employees have no accumulated #LabourCards fines. www.m ol.gov.ae
  • 131. ‫على‬ ‫اآلن‬ ‫بالدم‬ ‫التبرع‬ ‫عن‬ ‫معرفته‬ ‫تريدون‬ ‫ما‬ ‫كل‬ ‫موقعنا‬:http://bit.ly/15A7Bfz
  • 132. ‫على‬ ‫تعرفوا‬10‫الخضروات‬ ‫من‬ ‫المزيد‬ ‫لتناول‬ ‫أسباب‬ ‫الفواكه‬‫مدونتنا‬ ‫خالل‬ ‫من‬ ً‫يوميا‬ ‫اآلن‬:http://bit.ly/1xX05X4
  • 133. SOME CONTENTTHAT I MENTIONED DIDN’T POSTED ONLINE, SOTHE DESIGNSARE ONLYA SAMPLES FOR MYVISION