This document discusses creative ways to improve the palatability of drugs for pediatric use. It notes that around 50% of children refuse medication at some point due to taste. It then lists 10 tips and techniques to help mask bitter drug tastes, including using gummy bears, popsicles, flavor additives like iso-valeraldehyde, microencapsulation, spray formulations, genetic taste tests, distraction techniques, and wrapping drugs in candy. The document emphasizes that since the 1900s people have tried to improve how pediatric medicine tastes and hopes future medicine will taste even better.