Organizations are increasingly using creative hiring practices to attract talent as recruitment needs change rapidly. Before implementing creative strategies, companies should assess factors like the role, budget, goals, and alignment with values. Creative tactics can be effective if targeted channels are identified, research is done, plans are approved, and company values are upheld. Surveys found that over half of Indian organizations have used creative hiring and most believe it is a viable long-term strategy, especially for reaching a larger talent pool.

1. Creative Hiring Practices
Is it the future of recruitment in India?
The
Concern
The
Approach
The Need
With the rapidly changing organisation
dynamics, recruiters often need to improvise
hiring practices. Consequently, organisations
are thinking out of the box to attract the best
talent available. Many organisations are,
thus, fashioning their hiring strategies to
appeal to the young, creative and the whimsy.
Before taking the first step to have fun hiring
strategies in place one should assess the
recruitment environment. These include the
profile and position you are hiring for and also
the budgetary allocations, the desired final
outcome and business implications.
There are certain things that should be kept
in mind while applying creative/fun hiring
tactics. Identifying targeted recruitment
channels, diligent research, pre-approved
plan and adherence to company values are
some of the factors that are crucial to the
success of a creative recruitment idea.
Which industries is this most prevalent in?
77% of the organisations from IT/Telecom sector said they have employed a creative way of hiring at some point in time
80% of the organisations from BFSI sector stated to have employed creative way of hiring at some point in time
95% of the organisations employ creative hiring methods to recruit Sales/Business Development and
Marketing/MR/Media Planning professionals
75% of the organisations employ innovative hiring techniques to hire HR/PM/IR/Training professionals
Overall scenario of creative hiring practices in India
66%
of the surveyed
organisations have
at some point
employed creative
hiring practices to
source and select
a candidate
55%
of the organisations
said that this is a
viable method in
the long-term and
has good potential
in the Indian
recruitment industry
Innovation... the way forward
34%
of the organisations
believe that the biggest
advantage of creative
hiring technique lies
in reaching out to a
larger & diverse
talent pool