Creative Brief Format

1. Client: Product/Brand:
Requested By: Requisition Date: (Date on which brief
given)
Type of Material: e.g. Poster, Banner Date Required: (Date on which final design
Brochure etc. or artwork required)
Background/Overview:
What's the big picture? What's going on in the market? What id the main
purpose of this designing job that the creative team should know about?
For an overview, answer the question, "Who is the ad talking to and what is the
one main thing we want to say?"
Target Audience:
Who we are talking to?
What’s the most important single thing we want to communicate through this
material?
This should be a simple sentence. No more than a few sentences if absolutely necessary.
Mandatory Elements:
Any mandatory elements such as the client's logo, address, phone number and
so forth.
Material Designing Details:
Size: Color: Any Specific:
4 color_ Spot Color_ B/W_
For Agency Use Only
Job No:
Checked By:
Approved By:
Delivered On: