1. Creative brief
Team_Xbox
Luvena Fischer
Tugi Aldvarjavhlan
David Sinclair

2. Objective
To convince people XBOX is the single best video gaming
console to purchase, that contributes top of the line graphical
and interactivity to its’ consumers.

3. Target Audience
This campaign will be aimed primarily to individuals 13-35 in
age and gamer fanatics worldwide.

4. What's the single most
important thing to say?
XBOX will provide you with the newest technology in the gaming
console which will offer you “the graphics” experience and on
hands entertainment with connection to your gaming friends.

5. Rational/Emotional
Reasoning
Purchase of a new XBOX
- Consumers weigh facts, -Consumers want to feel
High
High
reviews and prices to this is the best gaming
their overall decision experience
Involvement
Involvement
Emotional
Rational
Low
Low

6. You can connect and play top rated games with all your friends
Backed by numerous positive gamer reviews
- This, out of all three systems out now (360, PS3, Wii) is the best one. First, you really get what you pay for, second, why
buy a PS3 when the Blu-Ray format isn't doing so great, and third, the Wii has graphics comparible to the Gamecube's.
24hr customer support line
100% fun guaranteed

7. The “feel”
The sooner you purchase XBOX, the sooner you can get started
on the FUN with your friends!
You don't have to wait and end up being a follower, instead you
can be the TRENDER.

8. Creative development
User Quote:
“Eat, play, sleep”
Insight:
Players want to feel connected with their gaming experience,
having hands on interactions with friends from anywhere around
the world is of the highest priority.