As required exercise for demonstrating both technical skills and creative process the following report outlines the assessment of Tibco’s Cloud Bus homepage with regard to visual aesthetics along with usability standards. This request is part 2 of UX visual design test to be completed for candidacy for employment. Findings of this report are editorial in nature and meant to open discussion for best practices.

1. 07.28 rev 1.1
UX Visual Design Test Report
Tibco Cloud Bus homepage

2. Introduction p2
UX Visual Design Test - part 2
Tibco Cloud Bus home page
Overview
As required exercise for demonstrating both technical skills and creative process the
following report outlines the assessment of Tibco’s Cloud Bus homepage with regard to
visual aesthetics along with usability standards. This request is part 2 of UX visual
design test to be completed for candidacy for employment. Findings of this report are
editorial in natureand meant to open discussion for best practices.
I. Definition:
Subject: Tibco Cloud Bus, an integration platform as a service designed to enable more
process messaging in a cloud environment. Review the current homepage:
https://cloudbus.tibco.com
What are the strong points with the design?
What are some areas to improve upon?
II. Evaluation:
A. Pros vs. Cons
Requestor:
Rachel Chen
UX Producer/Program Management
rachel.chen@tibco.com
Art Director:
Robert Mangrobang
robert@alum.risd.edu
Kick off:
7/25
Due date:
7/30/2013, Tuesday at 1:00pm.

3. p3Introduction
III. Recommendations:
A. Homepage update
Drop down navigation
Get Started button
UI functionality
Content organization
B. Responsive web
Desktop screen
Tablet screen
Mobile screen
IV. Conclusion:

4. p4Evaluation
II. Evaluation
Design positives
Composition:
Layout of homepage is
clean and proportional.
Branding:
Good carryover of branded
look from Tibco.com
Rich media:
Inclusion of video units are
good marketing tools for
explaination of products.
Simple registration:
Quick and Easy access
to registration.

5. p5Evaluation
Navigation:
Menu lacks drop down
for detail of contents
Registration:
Confusion over Register
and Sign-in functions
Call to action:
Explaination of product
benefits and outline of
setup not shown
II. Evaluation
UI function:
Back and forward
button for carousel
Design challenges
Link to homepage:
Hyperlink back to
main website.

6. p6Evaluation
II. Evaluation
Design challenges
Responsive design:
Display for tablet or
smartphone devices.

7. p7Evaluation
II. Evaluation
Competitve landscape
6 of top 10 Software as a Servcie (SaaS) Companies with responsive websites.
#1
Salesforce.com
#2
SAP.com
#10
Marketo.com
#8
Pardot.com
#6
Intuit.com
#3
Oracle.com

8. p8Recommendations
III. Recommendations
Immersive experience:
Content is pushed to full screen
to better showcase each prduct benefits

9. Call to action:
Explaination of product
benefits and outline of
setup not shown
p9Recommendations
Registration:
Registration button is replaced
with a Get Started button.
Members can Sign-in at the top right .
Navigation:
Menu navigation drops
down with additional detail.
UI function:
Back and forward buttons
are added functionality to the
left and right hand
sides of the carousel images.
Content organization:
Video content, Integration, and Pricing
are all waterfalled into one webpage
to help drive new member registration.

10. p10Recommendations
III. Recommendations
Responsive design
Responsive design:
Display for tablet or
smartphone devices.

11. p11Conclusion
IV.Conclusions
First look
After an exhastive look at the Tibco Cloud Bus Homepage, Tibco.com company site,
and the competitive landscape I’ve drawn my conclusion best suited to drive traffic and
increase visability of the product benefits. Understanding the Cloud Bus tools and
highlighting the key features are meant to convince new and potential users of the
power and value of subscribing.
Design aesthetic
Content is displayed full frame in an editorial fashion to convey as a story unfolding.
Video clips are meant to be seen like movies taken to full frame when possible.
Integration and pricing content are now joined on the same page to lead the user to the
registration call to action.
Collaboration
In conclusion, the design vernacular and marketing goals must work together for a solid
presentation of the company and it’s products. This exercise takes a collaborative
effort to achieve success. Hopefully, my evaluation falls in line with the current state of
design, or at least provokes a new conversation about the present state of design. I look
forward to your feedback.
Thanks,
Robert Mangrobang

12. Thank
you
p12©2013 R. Mangrobang