Partnerships promote growth in revenue, growth in participation, penetrate new markets, establish new channels of distribution, improve customer retention, and capitalize on brand strength.
5. Why Partner?
•Grow Revenue
•Grow Participation
•Penetrate New Markets
•Establish new channels of distribution
•Improve customer retention and service
•Capitalize on brand strength
6. Partnerships
•Two types of partnerships
•Can accelerate success
•Innovative and cost-
effective
•No partnership is too big
or too small
17. How to be sustainable
• What's in it for you?
• What’s in it for them?
• Prioritize what is important
• Keep an open mind
• Prepare for change
• Trust as you would your best friend
18. Keys to Sustainability
1. Clarify/reaffirm vision & mission
2. Engage community in the partnership
3. Recruit & retain active, diverse partners
4. Develop transformational leaders
5. Market your partnership
6. Constantly evaluate
35. Who will you partner with in 2016?
Hint: This conference is
a great place to start!
Editor's Notes
A partnership is an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations organizations may partner together to increase the likelihood of each achieving their mission and to amplify their reach.
Win win
Win lose
Too name a a few
Don’t spend much time on this slide
Win win, Win lose
Team work makes the dreamwork
Save time and money
Local coffee shop or large sponsorship such as Wilson
Succesful partnerships are characterized by a genuine win-win relationship which leads to tangible benefits for both parties
For example
Shared Values-Love of Tennis
Shared Objectives-Grow Tennis
Shared Resources-More Courts/Opportunities
Shared Rewards-Popularity/Health/Champions
Shared Processes-We are all on this journey together
Shared Values-Love of Tennis
Shared Objectives-Grow Tennis
Shared Resources-More Courts/Opportunities
Shared Rewards-Popularity/Health/Champions
Shared Processes-We are all on this journey together
Don’t underestimate anyone when it comes to a potential partnership.
I have secured partnerships from everywhere from the boardroom to the carwash
Give examples
Handshakes and smiles
Not taking anyone for granted, the CEO is as important as the Valet
The more people who want to know what you are doing the more people you can bring in
Don’t underestimate anyone when it comes to a potential partnership.
I have secured partnerships from everywhere from the boardroom to the carwash
Give examples
Smiles and Handshakes
Real vs. Fake
It all starts with people, clients, members
Small business before big business
People and Business that believe in you
Community
Schools
Industry Organizations
Vendors
Non-profit entities
Don’t just be in the tennis world
Extraordinary Partnerships need people who display extraordinary and often selfless habits (not like the guy in the pic)
People that are willing too:
Take the Hit
Step in without being asked
Answer the question that is not asked
Know when to dial it back
Prove they think of others (use quote)
Realize when you are in the wrong
Give consistently and receive occasionally
Value the message by always valuing the messenger.
Start with the small and be content
Common Interests, goals
Shared values in this case grow the game of tennis
Some are contractual, some are based on a handshake, others are just assumed
Leverage accelerates success, saves time and opens new opportunities for growth
Discuss the partnership
How it was created- search for a brand that wanted to grow with our company and not just be in the now. Continued relations with key people even when we weren’t in partnership together
How it was sustained, shared vision, equal promotion of each others brand. Our side receiving product and in return hitting sales targets
How was it leveraged, relationship was used to allow priority use of practice courts at Citi Open to promote
Private Gain, strategic partnership
Non Profit, Private partnership with discounted members
Doing good, donating and supporting
Win Win
Lacks investment – money and time
Penetrate new markets
Lacks investment
Too much division
Barrier to entry
Consistency in the product/strength in numbers
Ability to brainstorm, second opinions, not too single minded, look to other industries
Support system, not isolated in the mission
Competition is good but territorial behavior kills growth
No cost,
Desire to help
Passion for the cause
Nurture, Nurture, Nurture
Grow tennis participation and popularity through new Partnerships
Grow your tennis business through new partnerships both in and outside of the industry.
Great Tip: Always be Prospecting
“Tennis is an individual sport but growing it takes a Team.”
