The document provides tips for creating products people love. It recommends (1) focusing on solving real problems for users, especially those with limited resources, (2) simplifying products through constraints and minimum viable products, and (3) iterating quickly through testing and getting feedback to continuously improve products. The overall message is that understanding user needs and problems, then building simple and testable solutions that can evolve rapidly, leads to creating successful products.

1. CREATING PRODUCTS
THAT PEOPLE LOVETOM NGUYEN, ADOBE / @TOMNG

2. HOWDY

3. 1. FOCUS ON PEOPLE’S PROBLEMS
2. SIMPLIFY
3. ITERATE QUICKLY

10. “ONE OF THE SIMPLEST, MOST
CREATIVE, MOST JOYOUS
APPS EVER WRITTEN”
–DAVID POGUE

15. 1. FOCUS ON PEOPLE’S PROBLEMS

16. EVERY GREAT PRODUCT IS
GREAT AT SOLVING A
PROBLEM FOR PEOPLE.

17. BUT WHO ARE WE HELPING?

20. WHO DO YOU TALK TO FIRST?

21. AN AVERAGE USER, RIGHT?

22. NOPE.

23. THE WORST THING:
MOST PEOPLE ARE NICE

24. X + 1!I WOULD TOTALLY USE IT!

25. IT'S EASY TO GET PEOPLE TO TELL YOU
“I'LL USE THAT IF YOU BUILD IT”

26. BUT IT’S ALMOST IMPOSSIBLE TO GET
PEOPLE TO USE A NEW PRODUCT
JUST TO SOLVE A MINOR ANNOYANCE.

27. THERE’S A BETTER WAY

28. YOU LEARN MORE QUICKLY AT THE EXTREMES

32. STARTUPS?

35. STEP 1. TALK TO NONPROFITS
STEP 2. ???????????
STEP 3. PROFIT!!

37. YOU CAN’T TRUST WHAT
PEOPLE SAY

38. (FOCUS GROUPS STINK)

39. BUT YOU CAN TRUST WHAT
PEOPLE DO

41. HIGH NEED + LOW RESOURCES = WORKAROUNDS

42. WORKAROUNDS
WHAT PEOPLE DO TELLS YOU MORE THAN
WHAT THEY SAY

45. WOOHOO!

46. WHY TELLS YOU MORE THAN WHAT

48. SO WHY WERE YOU WILLING TO SPEND $10K
ON THOSE TWO MINUTE VIDEOS?

50. WHY IS YOUR BIGGEST SHOVEL TO GET TO
DEEPER UNDERSTANDING

51. CUSTOMER SEGMENTS
PEOPLE WITH LIMITED RESOURCES THAT
WANT TO PERSUADE, EXPLAIN, OR INSPIRE
AUDIENCES EFFECTIVELY ONLINE.

52. PROBLEM

53. UNIQUE VALUE PROPOSITION
PUBLISH AN ENGAGING, IMPACTFUL
PERSUASIVE VIDEO THAT CAN BE EASILY
SHARED IN 30 MINUTES

54. 2. SIMPLIFY

55. PRACTICE RADICAL SIMPLICITY

56. 1. IDENTIFY THE CONSTRAINTS
2. DO THE DUMBEST THING THAT MIGHT
POSSIBLY WORK

57. CONSTRAINTS DRIVE
CREATIVITY.

58. SO HOW DO WE TEST IT?

59. AN MVP BY ANY OTHER NAME…

60. MINIMUM VIABLE PRODUCT

61. TEST THE RESULT,
NOT THE PRODUCT

62. FAKE IT BEFORE YOU MAKE IT

64. SHOW PEOPLE BEFORE YOU’RE PROUD

67. ALWAYS START BY CHEATING.

68. WE WERE WRONG

69. IT’S OK TO GET IT WRONG
WHEN YOU CAN FIX IT FAST

70. SCAFFOLDING

71. 3. ITERATE QUICKLY
ITERATION MAKES EVERYTHING BETTER

74. HELPING MILLIONS AND
MILLIONS OF PEOPLE

76. 1. FOCUS ON PEOPLE’S PROBLEMS
2. SIMPLIFY
3. ITERATE QUICKLY

77. BUILD GREAT THINGS

78. THANK YOUSTAY IN TOUCH: @TOMNG