Moya Dodd discusses creating Olympic athletes using a football framework. She outlines a three-tiered structure: (1) developing a grassroots base and elite player pathway, (2) consistently supporting strategies to help the best players excel through coaching, funding, competitions and mentoring, and (3) creating an environment where each individual can reach their maximum potential through inspiration, ambition and execution. Dodd also emphasizes the importance of building a team ethos through shared goals, standards, commitment and examples of great teams, in order to develop both individual champions and strengthen women's roles in governing organizations like FIFA.