Creating Novelty: Exploring the Final Frontier of Game Design | Brett Seyler
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Delivered at Casual Connect Europe 2016 Building on the social constructs and shared spaces design framework from his 2015 Casual Connect presentation, in this session, Seyler will illustrate multiple modes of delivering novelty to players, and how these modes capture and retain players' attention. Attendees will also take away an easy-to-apply set of framework for designing games around these different modes and using them to accommodate the preferences of multiple player archetypes. Applied correctly, this framework will allow designers to either expand the addressable audience for their game, or to design with greater appeal to a well understood target audience.
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Creating Novelty: Exploring the Final Frontier of Game Design | Brett Seyler
- 1. CREATING NOVELTY EXPLORING THE FINAL FRONTIER OF MOBILE GAME DESIGN AMSTERDAM FEBRUARY 16 - 18, 2016
- 2. BRETT SEYLER Founder & CEO Previously: General Manager at Unity Technologies General Manager at GarageGames F2P Economist / Consultant at Upsight (and elsewhere)
- 9. ANGEL INVESTOR / ADVISOR
- 10. HOW TO MAKE BETTER GAMES This talk is about…
- 11. NOVELTY noun nov·el·ty ˈnä-vəl-tē : the quality or state of being new, different, and interesting : something unusual and entertaining
- 12. HOW ARE GAMES NOVEL?
- 13. 1.IP / FICTION
- 15. 1.IP / FICTION 2.SKILLS / MASTERY
- 17. 1.IP / FICTION 2.SKILLS / MASTERY 3.DEPTH
- 19. 1.IP / FICTION 2.SKILLS / MASTERY 3.DEPTH 4.IMMERSION
- 21. 1.IP / FICTION 2.SKILLS / MASTERY 3.DEPTH 4.IMMERSION 5.AGENCY
- 23. 1.IP / FICTION 2.SKILLS / MASTERY 3.DEPTH 4.IMMERSION 5.AGENCY 6.CONNECTION
- 25. 1.IP / FICTION 2.SKILLS / MASTERY 3.DEPTH 4.IMMERSION 5.AGENCY 6.CONNECTION
- 27. HOW DO WE APPLY THIS?
- 31. FREE COSTLY INCONVENIENTEASY IP / FICTION SKILLS / MASTERY DEPTH IMMERSION AGENCY CONNECTION
- 32. IMMERSION IS INCONVENIENT AND EXPENSIVE TAKEAWAY #1: …FOR NOW
- 33. PEOPLE WILL CHASE IMMERSION (LIKE ANY OTHER SOURCE OF NOVELTY) …BUT COST & CONVENIENCE WIN …IN THE END TAKEAWAY #2:
- 34. DIDN’T I SAY SOMETHING ABOUT MAKING BETTER GAMES?
- 35. FREE COSTLY INCONVENIENTEASY IP / FICTION SKILLS / MASTERY DEPTH IMMERSION AGENCY CONNECTION
- 36. MOBILE PCCONSOLE VERY STRONG STRONG MODERATE WEAK VERY WEAK OPPORTUNITY
- 37. YOU DON’T HAVE TO TAKE MY WORD FOR IT…
- 39. COOL, SO HOW EXACTLY WILL MOBILE DESIGN REACH ITS POTENTIAL?
- 40. A FEW HINTS…
- 45. IF YOU WANT TO KNOW MORE…
- 46. DESIGNING TO WIN CREATE NOVELTY THROUGH CONNECTION + AGENCY VIA SOCIAL CONSTRUCTS & SHARED SPACES
- 47. DO THE WORK
Editor's Notes
- Was titled “wisdom of the crowd” MMO design in the mobile era… you’re not at the wrong talk, you’re just going to get a better one
- A persistent, dynamic world full of thousands of other players, and challenges for multiple modes of play
- Classic guns vs. butter strategy & management, designed from the ground up to be a complete mobile MMO.
- I'm also a investor with bets on several exciting companies in the space.
- Not better looking. Not more innovative. BETTER. Meaning more people want to play, and play for longer periods of time (measured not in hours, days or weeks, but months and years).
- This is a framework I developed from years of broadly considering what makes people want to play games, and keep playing some games more than others.
- Just a note that some of this is explored in more detail in the “Strong Social Constructs” talk I did last year at MGF and Casual Connect
- The big list
- IP / Fiction Even if we don’t know anything about the way this game played, what skills were available, how deep it was, how *in* the action you felt, how much freedom you’d have, or whether anyone else in the world was playing with you, there’s something about this fantasy and mystery that we want to explore.
- SKILLS / MASTERY The feeling of executing a difficult thing well, or simply building skill in a difficult to master thing, is incredibly satisfying for humans. It doesn’t have to be fast and tactical either. Chess players continue to invest their time and energy in what is, even for most high level players, often a very slow, thoughtful game.
- The big list
- DEPTH The appeal of depth to gamers is not universal, but for many, the appearance of endless options and content creates the desire to continue investment of time and energy, seeking similarly novel experiences.
- The big list
- IMMERSION The latest wave of innovation in games is a focus on this dimension of novelty. Without any interaction with the world, opportunity to build skill, apparent depth or variety in experience, or connection to other players, the convincing illusion of being somewhere else is undoubtedly novel.
- The big list
- AGENCY The freedom to perform nearly any action a player can imagine, whether violent, explorative, or socially taboo is deeply novel for obvious reasons – most of these experiences are simply not available to us in real life.
- The big list
- CONNECTION While many of like to escape our day-to-day experience in games, for most of us,
- Noteworthy point: we haven’t looked at any mobile games delivering standout novelty. Why?
- Right now, our diagonal axis pretty much looks like immersion (least to greatest). But isn’t immersion a good thing? YES! But right now, it’s inconvenient and expensive. As such, our TAM (largest to smallest) follows a similar curve, approximately inversely proportional to immersion.
- Right now, our diagonal axis pretty much looks like immersion (least to greatest). But isn’t immersion a good thing? YES! But right now, it’s inconvenient and expensive. As such, our TAM (largest to smallest) follows a similar curve, approximately inversely proportional to immersion.
- EASY = runs on hardware you already have, and is a highly interruptible experience INCONVENIENT = requires dedicated hardware / space and is socially awkward / alienating FREE = novel experiences in this dimension are readily available at no cost COSTLY = novel experiences in this dimension require significant consumer investment
- EASY = runs on hardware you already have, and is a highly interruptible experience INCONVENIENT = requires dedicated hardware / space and is socially awkward / alienating FREE = novel experiences in this dimension are readily available at no cost COSTLY = novel experiences in this dimension require significant consumer investment
- Unless you’re gung ho on investing in immersion and hoping cost & convenience arrive in time to find a market, let’s look at what happens when we consider slicing by the three most mature platforms at present mobile / PC / console
- Unless you’re gung ho on investing in immersion and hoping cost & convenience arrive in time to find a market, let’s look at what happens when we consider slicing by the three most mature platforms at present mobile / PC / console