At first it is important to know that disasters can strike anytime. ISO 22301 - Societal security - Business continuity management systems is often described as Disaster survival plan. An effective Business Continuity plan can be the perfect option in providing the structure to enable the recovery time of critical activities detected. But what is the best way businesses could understand the importance of this ISO standard? For most of them this standard has proved the continuity of its operations: from large incidents, such as natural disasters, to accidents of technological and environmental aspects. The size of incidents should never be neglected. Any incident has a significant influence in business activities, hence this standard makes your business be survival of the fittest.