This document discusses creating "Eurocorns," which are European companies that achieve unicorn status of $1 billion valuation within 10 years. It outlines advantages of Europe for founding startups, including access to talent across many cities, ability to test products across nearby markets, and less risk of groupthink compared to Silicon Valley. The secret to Silicon Valley's success is discussed as mentorship. The speaker aims to leverage lessons from Silicon Valley and Europe's strengths to help create the next generation of billion-dollar companies from the region.

1. Analytics for the Voice evolution
adam@voicelabs.co
Cross-Channel Marketing Automation
Creating a Eurocorn
Adam Marchick

2. WHAT IS A EUROCORN?
Unicorn
• A company that is unique, valuable
and lasting.
• Scales to $1B in less than 10 years.
https://techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/ - Aileen Lee
+ Europe = Eurocorn

3. AGENDA
1. Let’s take the best of Silicon Valley
2. Let’s utilize the unique advantages
of Europe
3. Let’s create some Eurocorns!

4. AGENDA
1. Let’s take the best of Silicon Valley

5. THE SECRET TO SILICON VALLEY
One word… who knows it?

6. Mentorship
THE SECRET TO SILICON VALLEY
My Bob Tinker story

7. QUICK BACKGROUND ON ADAM
Adam Marchick, CEO and Co-founder VoiceLabs
Currently, CEO and co-founder, VoiceLabs.co
CEO and co-founder, Kahuna
Growth team, Facebook (just for a short time, but WHAT a ride!)
Engineering, Oracle
VC, 7 Years. Every $1 I invested turned into $3.2 (Money on money return)
Created and led Mobile Marketing Automation Market.
Raised $60M, led by Sequoia Capital.
Part of early Facebook Growth team (summer internship).
Engineering, Market Leading CRM
Undergrad, Computer Science. MBA seven years later.
Served The New York Times, Yahoo, Tumblr, Hearst, Thrillist, Overstock,
Paddy Power, Skyscanner, booking.com, DraftKings, Rent The Runway,
and hundreds of other great companies.

8. Y-COMBINATOR IS THE #1 START-UP
INCUBATOR IN THE US
Three reasons… who knows?

9. 1. Peer Pressure
2. Competition
3. Success begets
success
Y-COMBINATOR IS THE BEST IN US

10. THE VELOCITY OF SILICON VALLEY
The Trappings of Starting a Company
1. Law firm
2. Bank
3. Initial Funding
4. Office
5. 1st Hire
6. 1st Customer

11. The Trappings of Starting a Company
1. Law firm: 1 Day for Ted Wang and Faisal Rashid @ F&W to agree to represent us.
2. Bank: 1 Min phone call for Rod Werner @ CNB to set us up.
3. Initial Funding: 4 Days for SoftTechVC to commit to initial seed funding.
4. Office: 2 Beers for Dave Bergeron @ T3 to offer 9 months of free space.
5. 1st Hire: 1 Week for Jacob (my co-founder, CTO) to convince his friend to join.
6. 1st Customer: 2 Weeks for Adam’s friend to agree to ‘givt it a shot.’
STARTING KAHUNA
The velocity of company creation in Silicon Valley is mind-blowing.

12. AGENDA
2. Let’s utilize the unique advantages
of Europe

13. EUROPE’S BIGGEST ADVANTAGE
One word… who knows it?

14. 1. Talent… in many
places
EUROPE’S BIGGEST ADVANTAGE
10+ cities to hire knowledge workers: London,
Paris, Berlin, Tallinn, Gothenberg…
What to watch for: Deep Machine Learning /
Artificial Intelligence expertise, particularly
concentrated in the UK - Cambridge, Oxford,
Imperial College
Roger Ehrenberg (BoD, TransferWise,
Cognitive Logic) called it

15. 2. Many markets
close by
Run experiments
quickly to find and
evolve
Product/market fit
EUROPE’S 2ND BIGGEST ADVANTAGE
The next 50 unicorn
companies will be
global companies.

16. 3. No Groupthink
Silicon Valley can
be an echo chamber
- not everyone MUST have
Google Glasses…
EUROPE’S 3RD BIGGEST ADVANTAGE
My booking.com story.
Olivier Voute

17. IN CONCLUSION
Let’s create some Eurocorns!
How do we leverage the good of Silicon Valley,
and the unique advantages of Europe?
Team effort - I want to hear your thoughts. Email me @
marchick@gmail.com.
Challenge: I want to invest in 2 companies out of this week.

18. THANK YOU!
@ADAMMSTANFORD
@VOICELABSCO
WWW.LINKEDIN.COM/IN/
ADAMMARCHICK/