GRAND CHALLENGES
ACHIEVE HIGH IMPACT OUTCOMES THROUGH FULLY MANAGED
GRAND CHALLENGES

Rick Wielens CEO Ninesigma Europe

C...
WHAT IS NINESIGMA‟S GRAND CHALLENGE?

A LARGE SCALE TECHNOLOGY SEARCH THAT
ENGAGES TECHNICAL AND STAKEHOLDER
COMMUNITIES T...
NINESIGMA OVERVIEW

OFFICES IN
USA, EUROPE, JAPAN, AUSTRALIA,
KOREA AND CANADA

37,000 + PROPOSALS
RECEIVED FROM 116 COUNT...
OUR GLOBAL TECHNOLOGY NETWORK GROWS
WITH EVERY CHALLENGE

Over 2 million
solution
providers

Copyright 2013, NineSigma
Cop...
GRAND CHALLENGE APPROACH
OUR DEEP EXPERIENCE ENABLES YOU TO ACHIEVE
YOUR KEY OBJECTIVES QUICKLY AND EFFICIENTLY

Unite div...
WHAT ARE THE ELEMENTS OF SUCCESS?

DUAL “CALL TO ACTION” STIMULATES
TECHNOLOGY EXPERTS & STAKEHOLDERS

INCENTIVES MOTIVATE...
DUAL OUTREACH + CALL TO ACTION

BREAKTHROUGH INNOVATION
GRAND CHALLENGE

Research centers
Corporations
Universities

Suppl...
WHAT CAN BE ACHIEVED WITH A
GRAND CHALLENGE?
Identify breakthrough, transformative solutions to a complex,
interdisciplina...
PROGRAM METHODOLOGY

Phase 1

Phase 2

PROGRAM DESIGN
Month 1-3

SUBMISSION PERIOD
Months 4-6

Phase 3
CLOSE AND ASSESS
Mo...
OUR HOLISTIC APPROACH
WE TRANSLATE EACH SPONSOR’S OBJECTIVE INTO AN
INTEGRATED TOPIC AND PRIZE STRATEGY
GOALS

OUTCOMES

S...
GRAND CHALLENGE

HEAD HEALTH CHALLENGE

OVERVIEW & CHALLENGES
• The GE NFL Head Health Grand Challenge is a $60 million pr...
GRAND CHALLENGE

NEW CARBON-BASED PRODUCTS & MARKETS

OVERVIEW & CHALLENGES
• Climate Change and Emissions Management (CCE...
GRAND CHALLENGE

ASSEMBLING TOOLS TO FIGHT
BREAST CANCER

OVERVIEW & CHALLENGES
• Aspiration: To fight breast cancer.
• Ch...
GRAND CHALLENGE

PROTEIN STABILIZATION FOR AN
EFFECTIVE AIDS VACCINE

OVERVIEW & CHALLENGES
• Each day, 7,400 individuals ...
GRAND CHALLENGE

INNOVATIVE ENERGY TECHNOLOGIES

OVERVIEW & CHALLENGES
• Current energy production methods are not sustain...
GRAND CHALLENGE

SUSTAINABLE PACKAGING FOR
MICRONUTRIENT POWDERS

OVERVIEW & CHALLENGES
• Scientists Without Borders, Sack...
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Nine sigma grand challenges

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Solving the worlds biggest challenges requires using the worlds best brains. To do this you have to ask the right question and come with the right problem and present that problem to the right audience. This presentation shares the approach and some of the examples of Grand Challenges successfully executed by NineSigma, the global leader in open innovation.

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Nine sigma grand challenges

  1. 1. GRAND CHALLENGES ACHIEVE HIGH IMPACT OUTCOMES THROUGH FULLY MANAGED GRAND CHALLENGES Rick Wielens CEO Ninesigma Europe Copyright 2013, NineSigma Copyright 2013, NineSigma 1 1
  2. 2. WHAT IS NINESIGMA‟S GRAND CHALLENGE? A LARGE SCALE TECHNOLOGY SEARCH THAT ENGAGES TECHNICAL AND STAKEHOLDER COMMUNITIES TO IDENTIFY TRANSFORMATIVE TECHNOLOGY DEVELOPMENT OPPORTUNITIES Copyright 2013, NineSigma Copyright 2013, NineSigma Copyright 2013, NineSigma 2 2 2
  3. 3. NINESIGMA OVERVIEW OFFICES IN USA, EUROPE, JAPAN, AUSTRALIA, KOREA AND CANADA 37,000 + PROPOSALS RECEIVED FROM 116 COUNTRIES 2,500 + OPEN INNOVATION PROJECTS COMPLETED DIVERSE CLIENTS MULTINATIONALS, MIDDLE MARKET, NONPROFIT, GOVERNMENT 2 MILLION + SOLUTION PROVIDERS CONTACTED PROGRAM MANAGER EXPERIENCE: 28 YEARS AVERAGE INDUSTRY EXPERTISE, 150 PROJECTS MANAGED WE HAVE IDENTIFIED SOLUTIONS IN EVERY MAJOR INDUSTRY AND TECHNICAL AREA Copyright 2013, NineSigma Copyright 2013, NineSigma 3 3
  4. 4. OUR GLOBAL TECHNOLOGY NETWORK GROWS WITH EVERY CHALLENGE Over 2 million solution providers Copyright 2013, NineSigma Copyright 2013, NineSigma Industry Academia Labs & Institutes Inventors Continually expanding network Providers in virtually every country Viral networking extends our reach further 4 4
  5. 5. GRAND CHALLENGE APPROACH OUR DEEP EXPERIENCE ENABLES YOU TO ACHIEVE YOUR KEY OBJECTIVES QUICKLY AND EFFICIENTLY Unite diverse Sponsors to develop a cohesive message and integrated goals Grand Challenge teams with Program Management and Technical Managers Complete management of full program execution NineSigma‟s marketing team complements your marketing program Copyright 2013, NineSigma Copyright 2013, NineSigma 5 5
  6. 6. WHAT ARE THE ELEMENTS OF SUCCESS? DUAL “CALL TO ACTION” STIMULATES TECHNOLOGY EXPERTS & STAKEHOLDERS INCENTIVES MOTIVATE PARTICIPANTS AND MAXIMIZE STAKEHOLDER FOCUS DUAL OUTREACH INCLUDES TECHNICAL CAMPAIGNS + PR/MARKETING JUDGING PANEL AND PROCESS AFFIRM CREDIBILITY AND COMMITMENT CLEARLY DEFINED TECHNOLOGY OBJECTIVES ARE RESULTSFOCUSED, ACHIEVABLE, AND TIME-BOUND NINESIGHTS COLLABORATION PLATFORM IS THE GRAND CHALLENGE HUB MANAGING THE COMPLEXITY OF GRAND CHALLENGES IS NINESIGMA‟S CORE COMPETENCY Copyright 2013, NineSigma Copyright 2013, NineSigma 6 6
  7. 7. DUAL OUTREACH + CALL TO ACTION BREAKTHROUGH INNOVATION GRAND CHALLENGE Research centers Corporations Universities Suppliers Start up/ Entrepreneurs Copyright 2013, NineSigma Copyright 2013, NineSigma IDENTIFY SOLUTIONS Technical Outreach MESSAGE, CAMPAIGN & PRIZE STRATEGY PR OUTREACH The “Public” Customers Industry Catalyst to Stakeholders Advocates Government/ Military NGOs 7 7
  8. 8. WHAT CAN BE ACHIEVED WITH A GRAND CHALLENGE? Identify breakthrough, transformative solutions to a complex, interdisciplinary challenge Establish the Sponsors as leaders in their industry Enhance public perception of the Sponsors Demonstrate the power of uniting diverse Sponsors Copyright 2013, NineSigma Copyright 2013, NineSigma 8 8
  9. 9. PROGRAM METHODOLOGY Phase 1 Phase 2 PROGRAM DESIGN Month 1-3 SUBMISSION PERIOD Months 4-6 Phase 3 CLOSE AND ASSESS Month 7-9 Phase 4 AWARD STAGE Month 10-12 OUTREACH STRATEGY DEVELOPMENT Identify Targets Email campaign Solution provider communication PR and Advertising NOTE: Actual timelines depend on program scope and Sponsor goals Copyright 2013, NineSigma 9
  10. 10. OUR HOLISTIC APPROACH WE TRANSLATE EACH SPONSOR’S OBJECTIVE INTO AN INTEGRATED TOPIC AND PRIZE STRATEGY GOALS OUTCOMES STRATEGY Technical outreach to Solution Provider Network • Multiple Vision challenges Visionary • New players • Technology focus • Target CAMPAIGN & PRIZE STRATEGY • Accelerated • Phased development awards • Diverse stakeholders judging committee Objectives • Short & Prize awards long term opportunities Marketing outreach to Stakeholder Community Copyright 2013, NineSigma Copyright 2013, NineSigma 10 10
  11. 11. GRAND CHALLENGE HEAD HEALTH CHALLENGE OVERVIEW & CHALLENGES • The GE NFL Head Health Grand Challenge is a $60 million program that includes research and challenges to develop new solutions to help advance understanding of mild traumatic brain injury. • The first $10 million Challenge invites proposals for scanning technologies and biomarkers. • A second $10 million Challenge with Under Armour launches Fall 2013 to find, fund, and develop new solutions to diagnose and protect against traumatic brain injury APPROACH • Because GE and the NFL bring distinct resources to their partnership, NineSigma worked closely with GE and the NFL to align their goals and design a challenge program that would achieve each of their objectives • With two challenge topics, and a diverse judging panel, the prize strategy was a critical component that had to be defined and clearly communicated to a broad technical and consumer audience KEY TAKEAWAYS • Translating each Sponsor‟s objective into an integrated topic and prize strategy is a critical first step which determines the success of the program • Even a large scale, multi-year Challenge such as this can be defined, scoped and launched in a short period of time when there is executive buy-in and support Copyright 2013, NineSigma Copyright 2013, NineSigma 11 11
  12. 12. GRAND CHALLENGE NEW CARBON-BASED PRODUCTS & MARKETS OVERVIEW & CHALLENGES • Climate Change and Emissions Management (CCEMC) Corporation had been actively running challenges to address incremental advances. • CCEMC wanted to „elevate the discussion‟ and search for breakthrough innovation; the Grand Challenge allowed them to do that. • Grand Challenge is expected to identify multiple technologies that will provide significant reductions in greenhouse gas emissions by transforming carbon from a liability into an asset. APPROACH • NineSigma worked with CCEMC and its Board to define goals, hone in on the need, and align all stakeholders around a common vision. • NineSigma coordinated all aspects of Grand Challenge messaging, PR, and outreach, coordinating with CCEMC and its marketing agency partner. KEY TAKEAWAYS • Working with an organization that does not have in-house technical leadership requires a different approach, particularly in the discovery & strategy phase. • Alignment around issues like prize strategy, confidentiality and PR is critical when multiple stakeholders are involved. Copyright 2013, NineSigma Copyright 2013, NineSigma 12 12
  13. 13. GRAND CHALLENGE ASSEMBLING TOOLS TO FIGHT BREAST CANCER OVERVIEW & CHALLENGES • Aspiration: To fight breast cancer. • Challenge focused on mapping breast cancer pathways, specifically to map the molecular/proteomic similarities between breast cancer and other solid tumors. • The Challenge was receiving low results and the quantity and quality of proposals needed to increase. RESULTS • NineSigma was brought after Challenge launch and activated best practices including outreach to broad technical and non-technical audiences and a detailed communications strategy to ensure challenge success. • Ultimately over 500 proposals were received from 40 countries. • Five winners were selected: each received $100k seed award in addition to support through mentorships and access to GE researchers and industry thought leaders. “It is often challenging for early stage research to grab the attention of seed investors. The challenge has shown us that there are a remarkable number of breakthrough ideas out there that deserve promotion, investment and incubation.” KEY TAKEAWAYS • The right access to technical communities is key. In addition there are fundamentals that must be followed — including activities before, during and after the challenge. — BETH COMSTOCK CHIEF MARKETING OFFICER Copyright 2013, NineSigma Copyright 2013, NineSigma 13 13
  14. 14. GRAND CHALLENGE PROTEIN STABILIZATION FOR AN EFFECTIVE AIDS VACCINE OVERVIEW & CHALLENGES • Each day, 7,400 individuals worldwide are newly infected with HIV. This is one of the greatest medical challenges of the 21st century. IAVI has focused on AIDS vaccine development for over 10 years. • Breakthrough discovery: Naturally occurring antibodies neutralize proteins on the surface of the virus, “disarming” the HIV, but the protein is too unstable to be effectively targeted and needs to be stabilized. • IAVI previously ran a search which focused on vaccine specialists only and didn‟t receive any solutions of value. RESULTS • NineSigma identified the challenge as a protein “stabilization” problem, and more than 30 proposals were submitted from protein researchers globally. • A result of the quality and volume of responses, IAVI was able to go secure additional funding from the Gates Foundation. “NineSigma provided a number of promising new approaches to protein stabilization that we had not previously explored. We are confident that the researchers they helped identify have much to contribute to the development of an effective AIDS vaccine.” — WAYNE KOFF CHIEF SCIENTIFIC OFFICER OF IAVI Copyright 2013, NineSigma Copyright 2013, NineSigma • The search identified two scientists initially and eventually a third who will receive a total of $875K to develop solutions for generating stable protein complexes for use in AIDS vaccines. KEY TAKEAWAYS • Defining the problem differently opened up a new audience. • NineSigma didn‟t go to the „usual suspects‟ — as a result, a wealth of valuable proposals was generated. 14 14
  15. 15. GRAND CHALLENGE INNOVATIVE ENERGY TECHNOLOGIES OVERVIEW & CHALLENGES • Current energy production methods are not sustainable to meet growing global demand for affordable, reliable and accessible energy. • LAUNCH was seeking breakthroughs in: energy efficiency, equitable access, reduced GHGs, increased reliability, reduced cost, reduced negative impact on human health and the environment, and positive impact on living standards. RESULTS • NineSigma targeted public and private sector energy specialists plus financial experts in modeling and private institutions. • More than 160 proposals were submitted. • 10 “Game Changing” solutions were selected including technologies like prepaid electric storage units for rural areas. • Winners received mentoring and access to new business partners, government and potential funding sources. KEY TAKEAWAYS • The Grand Challenge addressed the goals of multiple stakeholders including government and industry. • The Challenge topic was broad yet also clearly defined the need and criteria for solutions being sought which enabled a high volume of quality proposals. Copyright 2013, NineSigma Copyright 2013, NineSigma 15 15
  16. 16. GRAND CHALLENGE SUSTAINABLE PACKAGING FOR MICRONUTRIENT POWDERS OVERVIEW & CHALLENGES • Scientists Without Borders, Sackler Institute at the New York Academy of Sciences, and Sight and Life were seeking sustainable and effective approaches for delivering micronutrient powders (MNPs). • MNPs are a critical tool in tackling global malnutrition. • Current MNP packaging cannot be recycled, re-purposed, burned, or composted creating large amounts of waste. RESULTS • 36 proposals were received from 15 countries over 90 days. • One-third of the submissions were from solvers in developing countries. • Scientists Without Borders selected three winners with solutions involving: double-sack packaging, repurposing condiment packaging, and the use of Chitosan setting solution. KEY TAKEAWAYS • The Challenge topic motivated solution providers, even though the prize was modest ($25K) • Engaging the right packaging and material science, communities produced high quality outcomes Copyright 2013, NineSigma Copyright 2013, NineSigma 16 16

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