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Creating a
Creating a Compelling Online Brand                             Compelling
                                                              Online Brand
                                                             (Which Raises
                                                             Your Visibility,
                                                             Enhances Your
  (Which Raises Your Visibility,                            Reputation, And
                                                              Attracts New

   Enhances Your Reputation, And                               Clients... )

                                                              Sumi Olson
     Attracts New Clients... )



                 CIM Surrey
                                                            www.linkedin.
            Summer Social Event,                            com/sumiolson

                  Guildford                                     Facebook:
                                                              Olson Sales

            Thursday 9th June 2011
                                                            and Marketing
                                                                 Twitter:
                                                               @sumiolson
                                                                   Skype:
                                                               sumi.olson



                     (c) Olson Sales & Marketing Services    © OSMS 2011
  9th June 2011
                           www.olsonservices.co.uk
Creating a

Creating a Compelling Online Brand                               Compelling
                                                                Online Brand
                                                               (Which Raises
                                                               Your Visibility,
                                                               Enhances Your
(Which Raises Your Visibility, Enhances                       Reputation, And
                                                                Attracts New

   Your Reputation, And Attracts New                             Clients... )

                                                                Sumi Olson
              Clients... )

            JOIN MY TELESEMINAR

              Monday 20th June 2011                           www.linkedin.

               8 PM (British Summer Time)                     com/sumiolson

                                                                  Facebook:
                                                                Olson Sales
                                                              and Marketing
                                                                   Twitter:
     http://InstantTeleseminar.com/?eventid=20412786             @sumiolson
                                                                     Skype:
                                                                 sumi.olson



                       (c) Olson Sales & Marketing Services    © OSMS 2011
  9th June 2011
                             www.olsonservices.co.uk
The Three ‘C’s OF                                       Creating a
                                                               Compelling
                                                              Online Brand

         COMMUNICATION                                       (Which Raises
                                                             Your Visibility,
                                                             Enhances Your
                                                            Reputation, And
                                                              Attracts New
                                                               Clients... )


COMPELLING means that what you communicate                    Sumi Olson


has resonance and relevance for your target
market/ your community

CONGRUENCE means that you are in true
alignment with your sense of self – in terms of who         www.linkedin.
                                                            com/sumiolson
you are, what you do, what you offer
                                                                Facebook:
                                                              Olson Sales
                                                            and Marketing
CONSISTENCY you apply your compelling,                           Twitter:
                                                               @sumiolson
congruent message in a systematic and uniform                      Skype:
                                                               sumi.olson
way
                     (c) Olson Sales & Marketing Services    © OSMS 2011
   9th June 2011
                           www.olsonservices.co.uk
Creating a

          The Three ‘A’s…                                      Compelling
                                                              Online Brand
                                                             (Which Raises
                                                             Your Visibility,
                                                             Enhances Your
                                                            Reputation, And
                                                              Attracts New
                                                               Clients... )


AWARENESS - you show you understand your                      Sumi Olson


community/prospective client’s needs & wants

AUTHORITY - you demonstrate your knowledge,
experience, and expertise
                                                            www.linkedin.
                                                            com/sumiolson
AVAILABLITY – you offer opportunities for your
                                                                Facebook:
prospective clients and community to interact or              Olson Sales
                                                            and Marketing
work with you                                                    Twitter:
                                                               @sumiolson
                                                                   Skype:
                                                               sumi.olson



                     (c) Olson Sales & Marketing Services    © OSMS 2011
   9th June 2011
                           www.olsonservices.co.uk
Creating a
                                                                             Compelling Online
      What is your Strategy?                                                         Brand
                                                                             (Which Raises Your
                                                                             Visibility, Enhances
                                                                              Your Reputation,
                                                                              And Attracts New
                                                                                  Clients... )

1. The product – this means YOU (not your business)                             Sumi Olson
2. The brand – what makes you different from the others…
3. The market – target audience of potential clients, partners, investors,
   suppliers
4. The tools –online platforms, social media, electronic publishing
5. The strategy – how will you market yourself…?
6. Timing – what are your short-term (3m), medium term (6m) & long           www.linkedin.com
   term (12m) goals & objectives?                                                  /sumiolson

                                                                              Facebook: Olson
                                                                                    Sales and
                                                                                    Marketing
                                                                                     Twitter:
                                                                                   @sumiolson
  Structure your online profile to make sure that you are selling yourself             Skype:
                                                                                   sumi.olson
     effectively so your community knows what benefits you offer…


                              (c) Olson Sales & Marketing Services               © OSMS 2011
      9th June 2011
                                    www.olsonservices.co.uk
Creating a
                                                                           Compelling Online
         Raising Your Profile                                                      Brand
                                                                           (Which Raises Your
                                                                           Visibility, Enhances
                                                                            Your Reputation,
SOCIAL                               PR                 ADVERTISING         And Attracts New
                                                                                Clients... )
MEDIA       Offline & ONLINE
                                                                              Sumi Olson
            TALKS,                                                Direct
            PRESENTATIONS                       BOOKS
                                                                  mail

ARTICLES               Offline and                   REFERRALS
                        ONLINE                                    JVPs
         BLOGS        NETWORKING
                                                                           www.linkedin.com
                                                                                 /sumiolson

                                                                            Facebook: Olson
                                                                                  Sales and
                                                                                  Marketing
                                                                                   Twitter:
                                                                                 @sumiolson
                                                                                     Skype:
                                                                                 sumi.olson




                           (c) Olson Sales & Marketing Services                © OSMS 2011
     9th June 2011
                                 www.olsonservices.co.uk
Systemise – manage the                                               Creating a
                                                                               Compelling
                                                                              Online Brand

            potential overload                                               (Which Raises
                                                                             Your Visibility,
                                                                             Enhances Your
                                                                            Reputation, And
                                                                              Attracts New
                                                                               Clients... )
   Link your Editorial Schedule to your work and industry calendar
                                                                              Sumi Olson
   Work to content for 3 month periods
   Block time to write in bulk and schedule uploads
   Expand blogs to articles to white papers to book – step by step
    process
   Build audio and videos from your printed content & vice versa
   Link tweets to blog/article and online/video content
   Use RSS feeds via Google Reader to redistribute and comment on
    relevant content                                                        www.linkedin.
                                                                            com/sumiolson
   Share and redistribute other peoples’ content if relevant – great for
    networking and adds value. Shows you know what’s current and                Facebook:
                                                                              Olson Sales
    saves time                                                              and Marketing
                                                                                 Twitter:
                                                                               @sumiolson
                                                                                   Skype:
                                                                               sumi.olson



                                (c) Olson Sales & Marketing Services         © OSMS 2011
        9th June 2011
                                      www.olsonservices.co.uk
Creating a
                                                                              Compelling

    Blogs and other content                                                  Online Brand
                                                                            (Which Raises
                                                                            Your Visibility,
                                                                            Enhances Your
                                                                           Reputation, And
 Make it relevant, pertinent for your community (compelling)                Attracts New
                                                                              Clients... )
 Show you understand the needs and desires of your community
 Make it relevant and pertinent for your own goals & objectives
 Cross link and keep it consistent across your platforms
 Write in your authentic voice and in the language of your
  community (congruence)
 Invite feedback and comment – create conversations and dialogue
 Remember you want to create a relationship of trust and authority          Sumi Olson
 Invite expert opinion from others so that you are seen to be part of a
  crowd of experts and authorities                                         www.linkedin.
                                                                           com/sumiolson

                                                                               Facebook:
                                                                             Olson Sales
                                                                           and Marketing
                                                                                Twitter:
                                                                              @sumiolson
                                                                                  Skype:
                                                                              sumi.olson




                              (c) Olson Sales & Marketing Services          © OSMS 2011
       9th June 2011
                                    www.olsonservices.co.uk
Key steps to creating                                                        Creating a
                                                                         Compelling Online

that compelling profile                                                          Brand
                                                                         (Which Raises Your
                                                                         Visibility, Enhances

      on LinkedIn                                                         Your Reputation,
                                                                          And Attracts New
                                                                              Clients... )

                                                                            Sumi Olson
Photo
Profile heading that’s optimised for SEO – keyword heavy
Make clear the benefits you offer the world
Past company history – strip down your CV/resume and put it on your
profile
Get testimonials from people you have worked with – use LI facility to www.linkedin.com
ask                                                                          /sumiolson

Join groups that reflect your industry and professional interests where Facebook: Olson
                                                                              Sales and
you can add value and learn                                                   Marketing
Answer questions and establish your LI Expert credentials                      Twitter:
                                                                             @sumiolson
Link to your core websites and online platforms – SEO booster                    Skype:
                                                                             sumi.olson
Ensure your own business is listed in the company sections with a full
profile

                         (c) Olson Sales & Marketing Services                © OSMS 2011
9th June 2011
                               www.olsonservices.co.uk
Creating a

 Create a keyword heavy                                                         Compelling
                                                                               Online Brand
                                                                              (Which Raises

profile line on LinkedIn                                                      Your Visibility,
                                                                              Enhances Your
                                                                             Reputation, And
                                                                               Attracts New
                                                                                Clients... )
When Creating Your LinkedIn Profile Headline consider:                         Sumi Olson


1. Identify what you do
2. Identify what you offer
3. Identify your target audience

If you can establish credibility, a call to action, a sense of uniqueness,
and show what you have by way of solutions and benefits, then you’ve
                                                                             www.linkedin.
created a hugely impactful profile line.                                     com/sumiolson

                                                                                 Facebook:
NB: this part of your profile is searchable by search engines so               Olson Sales
                                                                             and Marketing
remember keywords                                                                 Twitter:
NB: character restriction less generous than Twitter!                           @sumiolson
                                                                                    Skype:
                                                                                sumi.olson



                         (c) Olson Sales & Marketing Services                 © OSMS 2011
9th June 2011
                               www.olsonservices.co.uk
Creating a
                                                       Compelling Online
                                                               Brand
                                                       (Which Raises Your
                                                       Visibility, Enhances
                                                        Your Reputation,
                                                        And Attracts New
                                                            Clients... )

                                                          Sumi Olson




                                                       www.linkedin.com
                                                             /sumiolson

                                                        Facebook: Olson
                                                              Sales and
                                                              Marketing
                                                               Twitter:
                                                             @sumiolson
                                                                 Skype:
                                                             sumi.olson




                (c) Olson Sales & Marketing Services       © OSMS 2011
9th June 2011
                      www.olsonservices.co.uk
Creating a
                                                       Compelling Online
                                                               Brand
                                                       (Which Raises Your
                                                       Visibility, Enhances
                                                        Your Reputation,
                                                        And Attracts New
                                                            Clients... )

                                                          Sumi Olson




                                                       www.linkedin.com
                                                             /sumiolson

                                                        Facebook: Olson
                                                              Sales and
                                                              Marketing
                                                               Twitter:
                                                             @sumiolson
                                                                 Skype:
                                                             sumi.olson




                (c) Olson Sales & Marketing Services       © OSMS 2011
9th June 2011
                      www.olsonservices.co.uk
Creating a
                                                          Compelling
                                                         Online Brand
                                                        (Which Raises
                                                        Your Visibility,
                                                        Enhances Your
                                                       Reputation, And
                                                         Attracts New
                                                          Clients... )

                                                         Sumi Olson




                                                       www.linkedin.
                                                       com/sumiolson

                                                           Facebook:
                                                         Olson Sales
                                                       and Marketing
                                                            Twitter:
                                                          @sumiolson
                                                              Skype:
                                                          sumi.olson



                (c) Olson Sales & Marketing Services    © OSMS 2011
9th June 2011
                      www.olsonservices.co.uk
Creating a
                                                          Compelling
                                                         Online Brand
                                                        (Which Raises
                                                        Your Visibility,
                                                        Enhances Your
                                                       Reputation, And
                                                         Attracts New
                                                          Clients... )

                                                         Sumi Olson




                                                       www.linkedin.
                                                       com/sumiolson

                                                           Facebook:
                                                         Olson Sales
                                                       and Marketing
                                                            Twitter:
                                                          @sumiolson
                                                              Skype:
                                                          sumi.olson



                (c) Olson Sales & Marketing Services    © OSMS 2011
9th June 2011
                      www.olsonservices.co.uk
Creating a
                                                          Compelling
                                                         Online Brand
                                                        (Which Raises
                                                        Your Visibility,
                                                        Enhances Your
                                                       Reputation, And
                                                         Attracts New
                                                          Clients... )

                                                         Sumi Olson




                                                       www.linkedin.
                                                       com/sumiolson

                                                           Facebook:
                                                         Olson Sales
                                                       and Marketing
                                                            Twitter:
                                                          @sumiolson
                                                              Skype:
                                                          sumi.olson



                (c) Olson Sales & Marketing Services    © OSMS 2011
9th June 2011
                      www.olsonservices.co.uk
Creating a

        Recommended Reading                                Compelling
                                                          Online Brand
                                                         (Which Raises
                                                         Your Visibility,
                                                         Enhances Your
                                                        Reputation, And
                                                          Attracts New
                                                           Clients... )

                                                          Sumi Olson




                                                        www.linkedin.
                                                        com/sumiolson

                                                            Facebook:
                                                          Olson Sales
                                                        and Marketing
                                                             Twitter:
                                                           @sumiolson
                                                               Skype:
                                                           sumi.olson



                 (c) Olson Sales & Marketing Services                 16
9th June 2011
                       www.olsonservices.co.uk
Creating a

                Contact details                                        Compelling
                                                                      Online Brand
                                                                     (Which Raises
                                                                     Your Visibility,
                                                                     Enhances Your
                                                                    Reputation, And
                                                                      Attracts New
                                                                       Clients... )

  • You can email me on sumi@olsonservices.co.uk                      Sumi Olson



  • You can send a direct message (DM) on any of these Social
    Media platforms: Twitter, LinkedIn, and Facebook.

  • I use Skype so whether you’re based in the UK or overseas,
    you can reach me on sumi.olson (leave a DM or voice-mail
    if I'm offline)                                                 www.linkedin.
                                                                    com/sumiolson

                                                                        Facebook:
                                                                      Olson Sales
                                                                    and Marketing
                                                                         Twitter:
                                                                       @sumiolson
                                                                           Skype:
                                                                       sumi.olson



                             (c) Olson Sales & Marketing Services                 17
9th June 2011
                                   www.olsonservices.co.uk
Creating a

Creating a Compelling Online Brand                                 Compelling
                                                                  Online Brand
                                                                 (Which Raises
                                                                 Your Visibility,
                                                                 Enhances Your
(Which Raises Your Visibility, Enhances                         Reputation, And
                                                                  Attracts New

   Your Reputation, And Attracts New                               Clients... )

                                                                  Sumi Olson
              Clients... )

         JOIN MY TELESEMINAR

           Monday 20th June 2011                                www.linkedin.
                                                                com/sumiolson
                  8 PM (British Summer Time)                        Facebook:
                                                                  Olson Sales
                                                                and Marketing
                                                                     Twitter:
                                                                   @sumiolson
  http://InstantTeleseminar.com/?eventid=20412786                      Skype:
                                                                   sumi.olson



                         (c) Olson Sales & Marketing Services    © OSMS 2011
  9th June 2011
                               www.olsonservices.co.uk

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Creating a compelling online brand

  • 1. Creating a Creating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your (Which Raises Your Visibility, Reputation, And Attracts New Enhances Your Reputation, And Clients... ) Sumi Olson Attracts New Clients... ) CIM Surrey www.linkedin. Summer Social Event, com/sumiolson Guildford Facebook: Olson Sales Thursday 9th June 2011 and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 2. Creating a Creating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your (Which Raises Your Visibility, Enhances Reputation, And Attracts New Your Reputation, And Attracts New Clients... ) Sumi Olson Clients... ) JOIN MY TELESEMINAR Monday 20th June 2011 www.linkedin. 8 PM (British Summer Time) com/sumiolson Facebook: Olson Sales and Marketing Twitter: http://InstantTeleseminar.com/?eventid=20412786 @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 3. The Three ‘C’s OF Creating a Compelling Online Brand COMMUNICATION (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) COMPELLING means that what you communicate Sumi Olson has resonance and relevance for your target market/ your community CONGRUENCE means that you are in true alignment with your sense of self – in terms of who www.linkedin. com/sumiolson you are, what you do, what you offer Facebook: Olson Sales and Marketing CONSISTENCY you apply your compelling, Twitter: @sumiolson congruent message in a systematic and uniform Skype: sumi.olson way (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 4. Creating a The Three ‘A’s… Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) AWARENESS - you show you understand your Sumi Olson community/prospective client’s needs & wants AUTHORITY - you demonstrate your knowledge, experience, and expertise www.linkedin. com/sumiolson AVAILABLITY – you offer opportunities for your Facebook: prospective clients and community to interact or Olson Sales and Marketing work with you Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 5. Creating a Compelling Online What is your Strategy? Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) 1. The product – this means YOU (not your business) Sumi Olson 2. The brand – what makes you different from the others… 3. The market – target audience of potential clients, partners, investors, suppliers 4. The tools –online platforms, social media, electronic publishing 5. The strategy – how will you market yourself…? 6. Timing – what are your short-term (3m), medium term (6m) & long www.linkedin.com term (12m) goals & objectives? /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Structure your online profile to make sure that you are selling yourself Skype: sumi.olson effectively so your community knows what benefits you offer… (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 6. Creating a Compelling Online Raising Your Profile Brand (Which Raises Your Visibility, Enhances Your Reputation, SOCIAL PR ADVERTISING And Attracts New Clients... ) MEDIA Offline & ONLINE Sumi Olson TALKS, Direct PRESENTATIONS BOOKS mail ARTICLES Offline and REFERRALS ONLINE JVPs BLOGS NETWORKING www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 7. Systemise – manage the Creating a Compelling Online Brand potential overload (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... )  Link your Editorial Schedule to your work and industry calendar Sumi Olson  Work to content for 3 month periods  Block time to write in bulk and schedule uploads  Expand blogs to articles to white papers to book – step by step process  Build audio and videos from your printed content & vice versa  Link tweets to blog/article and online/video content  Use RSS feeds via Google Reader to redistribute and comment on relevant content www.linkedin. com/sumiolson  Share and redistribute other peoples’ content if relevant – great for networking and adds value. Shows you know what’s current and Facebook: Olson Sales saves time and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 8. Creating a Compelling Blogs and other content Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And  Make it relevant, pertinent for your community (compelling) Attracts New Clients... )  Show you understand the needs and desires of your community  Make it relevant and pertinent for your own goals & objectives  Cross link and keep it consistent across your platforms  Write in your authentic voice and in the language of your community (congruence)  Invite feedback and comment – create conversations and dialogue  Remember you want to create a relationship of trust and authority Sumi Olson  Invite expert opinion from others so that you are seen to be part of a crowd of experts and authorities www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 9. Key steps to creating Creating a Compelling Online that compelling profile Brand (Which Raises Your Visibility, Enhances on LinkedIn Your Reputation, And Attracts New Clients... ) Sumi Olson Photo Profile heading that’s optimised for SEO – keyword heavy Make clear the benefits you offer the world Past company history – strip down your CV/resume and put it on your profile Get testimonials from people you have worked with – use LI facility to www.linkedin.com ask /sumiolson Join groups that reflect your industry and professional interests where Facebook: Olson Sales and you can add value and learn Marketing Answer questions and establish your LI Expert credentials Twitter: @sumiolson Link to your core websites and online platforms – SEO booster Skype: sumi.olson Ensure your own business is listed in the company sections with a full profile (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 10. Creating a Create a keyword heavy Compelling Online Brand (Which Raises profile line on LinkedIn Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) When Creating Your LinkedIn Profile Headline consider: Sumi Olson 1. Identify what you do 2. Identify what you offer 3. Identify your target audience If you can establish credibility, a call to action, a sense of uniqueness, and show what you have by way of solutions and benefits, then you’ve www.linkedin. created a hugely impactful profile line. com/sumiolson Facebook: NB: this part of your profile is searchable by search engines so Olson Sales and Marketing remember keywords Twitter: NB: character restriction less generous than Twitter! @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 11. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 12. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin.com /sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 13. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 14. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 15. Creating a Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk
  • 16. Creating a Recommended Reading Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) Sumi Olson www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services 16 9th June 2011 www.olsonservices.co.uk
  • 17. Creating a Contact details Compelling Online Brand (Which Raises Your Visibility, Enhances Your Reputation, And Attracts New Clients... ) • You can email me on sumi@olsonservices.co.uk Sumi Olson • You can send a direct message (DM) on any of these Social Media platforms: Twitter, LinkedIn, and Facebook. • I use Skype so whether you’re based in the UK or overseas, you can reach me on sumi.olson (leave a DM or voice-mail if I'm offline) www.linkedin. com/sumiolson Facebook: Olson Sales and Marketing Twitter: @sumiolson Skype: sumi.olson (c) Olson Sales & Marketing Services 17 9th June 2011 www.olsonservices.co.uk
  • 18. Creating a Creating a Compelling Online Brand Compelling Online Brand (Which Raises Your Visibility, Enhances Your (Which Raises Your Visibility, Enhances Reputation, And Attracts New Your Reputation, And Attracts New Clients... ) Sumi Olson Clients... ) JOIN MY TELESEMINAR Monday 20th June 2011 www.linkedin. com/sumiolson 8 PM (British Summer Time) Facebook: Olson Sales and Marketing Twitter: @sumiolson http://InstantTeleseminar.com/?eventid=20412786 Skype: sumi.olson (c) Olson Sales & Marketing Services © OSMS 2011 9th June 2011 www.olsonservices.co.uk