An in-depth guide to help businesses determine whether photography or CGI is the best solution for their product imagery needs.

1. Creating 3D Assets for
AR/VR and Rich Media
Jeff Hunt
CEO, Snap36
Photography or CGI for my business?

2. q Photorealistic, no scale
q Browser Friendly
q Cost effective
q Scalable for large volume of SKUs
Why it works:
q 3D is limited to northern hemisphere of
the product (2½D?)
q Requires access to the product
Issues to consider:
Best use cases:
q Shoes, accessories
q Apparel
q Industrial/complex products
q Consignment/Used products
PHOTOGRAPHY

3. MORE VALUE FROM ONE SOLUTION. A 360° spinset is made up of multiple static images
that can individually be used for all of your imagery needs, such as marketing
images, alternate e-commerce images, catalog images or visual search images. Little
to no retouching is required, due to advanced technology—saving more money.
24 STILLS, EVERY 15°
3 ROWS = 72 IMAGES
360° SPINSET
360° SPIN

4. MORE VALUE FROM ONE SOLUTION
360-degree product photos are made up of multiple static images that can individually be used for all of your product imagery needs
CATALOG IMAGES GS1 STANDARDS AMAZON IMAGESMARKETING IMAGES

5. MORE VALUE FROM ONE SOLUTION
360-degree product photos are made up of multiple static images that can individually be used for all of your product imagery needs
CATALOG IMAGES GS1 STANDARDS AMAZON IMAGESMARKETING IMAGES

6. MORE VALUE FROM ONE SOLUTION
360-degree product photos are made up of multiple static images that can individually be used for all of your product imagery needs
CATALOG IMAGES GS1 STANDARDS AMAZON IMAGESMARKETING IMAGES

7. MORE VALUE FROM ONE SOLUTION
360-degree product photos are made up of multiple static images that can individually be used for all of your product imagery needs
CATALOG IMAGES GS1 STANDARDS AMAZON IMAGESMARKETING IMAGES

8. CGI MODELS
q Full 3D view, with scale
q Can be created virtually without product
on-site (Images, specs, CAD)
Why it works:
q Not as photorealistic
q Can be costly and time consuming
q Difficult to scale for large number of SKUs
q Not browser friendly
Issues to consider:
Best use cases:
q Furniture
q Home Goods
q DIY

9. STUDIO
EFFICIENCY &
AUTOMATION
E-COMMERCE
WEBSITE
WHOLESALE
SALES
PRODUCTION
QUALITY
ASSURANCE
VISUAL
SEARCH
AUGMENTED
REALITY
360° & 3D
IMAGE ASSETS
COST SAVINGS
MORE THROUGHPUT
BRAND CONSISTENCY
INCREASE CONVERSIONS
REDUCE RETURNS
BRAND LOYALTY
VIRTUAL SHOWROOM
EMPOWER SALES FORCE
INCREASE PARTNER SATISFACTION
REDUCE TIME TO MARKET
GLOBAL COMMUNICATION
HUGE COST SAVINGS
INCREASE VISIBILITY
INCREASE FINDABILITY
MOBILE/MILLENIALS
LEVERAGE INVESTMENT
READY FOR FUTURE
BRAND AWARENESS
TOUCH ONCE
PROVEN ROI
ENTERPRISE LEVERAGE100% INFORMATION
EMPOWER A.I.
FUTURE PROOF

10. THANK YOU
SNAP36
219 N. PAULINA ST. 773-270-8062
CHICAGO, IL 60612 WWW.SNAP36.COM
Jeff Hunt
CEO, Snap36