Report
Share
Download to read offline
Recommended
Design for Intention: Getting Users to Do What You Want
Whether you want them to register, buy now, download, add to cart, donate, bookmark, play, or overthrow the government, there are design techniques that will help you encourage users to take action. Learn how the experts shape user behavior through design.
Technology, Katy Perry, Justin Timberlake, and You
Presented at Girls Are IT!
Southfield, Michigan
March of 2014
Crafting the Perfect Home Page
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Solutions Before Development: Creating WordPress Products That Actually Sell
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Project Scoping and Contracts
A successful website project will start and finish with solid expectations management. The core function of establishing clear expectations is executing a strong process for project scoping. If the deliverables are clearly defined and they align with a formal contract and development plan, the client and developer are in sync and the project is on a path for success.
Expectations Management - Project Scoping and Contracts
Successful web development projects are a direct result of properly establishing internal and external stakeholder expectations. The art of properly setting and managing expectations is based on strong communication and a focus on collaboration.
In this presentation we’ll provide a roadmap for managing expectations through scope definition and contract negotiations. We’ll then illustrate how this initial work lays the foundation for executing the remainder of the project.
Recommended
Design for Intention: Getting Users to Do What You Want
Whether you want them to register, buy now, download, add to cart, donate, bookmark, play, or overthrow the government, there are design techniques that will help you encourage users to take action. Learn how the experts shape user behavior through design.
Technology, Katy Perry, Justin Timberlake, and You
Presented at Girls Are IT!
Southfield, Michigan
March of 2014
Crafting the Perfect Home Page
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
Solutions Before Development: Creating WordPress Products That Actually Sell
Originally presented at WordCamp Chicago in June of 2014.
This presentation discussed the process of successfully transitioning from selling WordPress services to digital products. It will span the development and sales process, which will cover key steps within concept creation, identifying a target market, product development, logistics, marketing strategy, sales, and ongoing support.
Project Scoping and Contracts
A successful website project will start and finish with solid expectations management. The core function of establishing clear expectations is executing a strong process for project scoping. If the deliverables are clearly defined and they align with a formal contract and development plan, the client and developer are in sync and the project is on a path for success.
Expectations Management - Project Scoping and Contracts
Successful web development projects are a direct result of properly establishing internal and external stakeholder expectations. The art of properly setting and managing expectations is based on strong communication and a focus on collaboration.
In this presentation we’ll provide a roadmap for managing expectations through scope definition and contract negotiations. We’ll then illustrate how this initial work lays the foundation for executing the remainder of the project.
SEO Week: Basics of SEO Day Three
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
On-Page Search Engine Optimization
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
SEO Week: Basics of SEO Day Four
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
Be the Peacock: Discover Your Inner Beauty Through Technology
Who do you see when you look in the mirror? Is your reflection drab and boring or is it bold and beautiful? If you feel as though you lack color, it is only because you have not yet discovered your inner beauty.
Within each of us is a beautiful peacock that is waiting to be set free.
In this talk we’re going to discuss how a journey in technology can help you find passion and purpose. It will bring out your inner peacock. And if you let it, technology will change your life.
Presentation given at MCWT Girls are IT 2015 conference.
Creating an Exceptional Customer Journey With Your Website
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds.
Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products.
Learn how website personas and design can create a positive experience and influencer your visitor’s journey.
Be the Peacock: Creating and Loving Your Online Brand
The internet has grown so great, that it is difficult to stand out and make yourself distinguishable. To attract and capture a solid audience, you have to be the peacock. You have to be bold and colorful. This session will teach you how to find your inner peacock, so that you can strut like no one has ever seen you strut before.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Mastering Local SEO
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
More Related Content
Viewers also liked
SEO Week: Basics of SEO Day Three
This presentation will provide an actionable plan for setting the foundation of SEO best practices. We’ll walk through the steps critical to keyword research and site mapping.
On-Page Search Engine Optimization
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar we’ll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
SEO Week: Basics of SEO Day Four
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
Be the Peacock: Discover Your Inner Beauty Through Technology
Who do you see when you look in the mirror? Is your reflection drab and boring or is it bold and beautiful? If you feel as though you lack color, it is only because you have not yet discovered your inner beauty.
Within each of us is a beautiful peacock that is waiting to be set free.
In this talk we’re going to discuss how a journey in technology can help you find passion and purpose. It will bring out your inner peacock. And if you let it, technology will change your life.
Presentation given at MCWT Girls are IT 2015 conference.
Creating an Exceptional Customer Journey With Your Website
Each and every day we take journeys. We embark on customer journeys in both the physical and digital worlds.
Years ago our journeys were limited to store =fronts and physical goods. Today we live in a multimedia world of websites, social media, chat sessions, newsletters, email, and call centers. These digital journeys have changed the way we interact and view with companies and products.
Learn how website personas and design can create a positive experience and influencer your visitor’s journey.
Be the Peacock: Creating and Loving Your Online Brand
The internet has grown so great, that it is difficult to stand out and make yourself distinguishable. To attract and capture a solid audience, you have to be the peacock. You have to be bold and colorful. This session will teach you how to find your inner peacock, so that you can strut like no one has ever seen you strut before.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Mastering Local SEO
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Viewers also liked (8)
Be the Peacock: Discover Your Inner Beauty Through Technology
Be the Peacock: Discover Your Inner Beauty Through Technology
Creating an Exceptional Customer Journey With Your Website
Creating an Exceptional Customer Journey With Your Website
Be the Peacock: Creating and Loving Your Online Brand
Be the Peacock: Creating and Loving Your Online Brand
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline Digital