Craigs Summit Presentation
•Download as PPT, PDF•
0 likes•320 views
The document discusses how technology, demographics, regulations, and healthcare reform are rapidly changing the role of independent insurance agents in the senior health insurance market. Specifically, it summarizes how 80 million baby boomers will impact demand, new regulations limit agent interactions with Medicare beneficiaries, and the Affordable Care Act eliminated the open enrollment period. It then outlines various products and services from Ritter Insurance Marketing that can help agents navigate and succeed with these significant changes.
Report
Share
Report
Share
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
MANA Healthcare Marketing Report 2015_FINAL
The document discusses trends in healthcare marketing in 2015, including:
1) The Affordable Care Act taking full effect, making Americans more cost-conscious healthcare consumers.
2) Pharmaceutical companies adapting to value-based pricing models that link drug costs to health outcomes rather than volume.
3) Growth of personalized medicine and diagnostics that improve care while reducing costs, though companies face challenges demonstrating value.
4) Rapid growth of telemedicine and remote health monitoring technologies that improve access and efficiency in healthcare.
Mit+d week4
The document discusses research conducted by MIT+D students on potential business concepts to address issues related to drinking and driving among young adults. The group explored marketing ads, partnering with government programs, and developing a mobile app called FunSafe that could provide alerts and support to people while or after drinking. Research included interviews, literature on alcohol warnings and risks, and statistics on mobile ad spending and app revenue. The students concluded they would further explore selling mobile ads as a business model to fund FunSafe and help address drinking issues.
Pest factors affecting online e commerce
This document discusses the PEST analysis of external factors that can impact Shopify Inc., an e-commerce company. It identifies political, economic, social, and technological factors that shape Shopify's remote environment. These include levels of government regulation; legal frameworks; taxation; economic conditions; demographics; education levels; and recent technological developments that can impact Shopify's industry and operations. The PEST analysis is a strategic tool for companies to understand macro-level factors beyond their control that could influence their business environment.
A GUIDE TO MAKING HEALTHCARE MOBILE
This guide is intended to provide healthcare industry professionals information to help them evaluate and plan for using secure “in-app” messaging and SMS as part of their communication systems and provide some insight into the common challenges solutions involved in harnessing the power of mobile communications. Additionally, we provide explanation on the industry-specific complexities that result from HIPAA and HITECH regulations and additional considerations healthcare companies must be aware of in regards to compliance.
Proximity Marketing and STI Prevention
Toronto Public Health used proximity marketing through Bluetooth and mobile apps to deliver sexual health information and resources to youth. They conducted several campaigns using a tool called Hypertag to wirelessly deliver content like websites and videos to phones of youth. These campaigns achieved conversion rates of 21-30% of recipients accessing the delivered content. The campaigns aimed to increase awareness of sexual health services and testing in a discreet way that respects privacy.
Abstract
E-commerce has become an important way for organizations to interact with customers and launch products and services, and its impact on businesses is significant and growing. This study explores the impact of e-commerce on the value chain of SAMAN insurance company in Iran. A survey of 92 employees found that e-commerce positively impacts the company's main activities of product development, marketing and sales, and claims management as well as support activities of administration and asset management. E-commerce was found to have the greatest impact on the marketing and sales section.
2016 Thumbtack Small Business Friendliness Survey
Today, we released our fifth annual Thumbtack Small Business Friendliness Survey. 12,169 U.S. small business owners participated in the 2016 study, collectively grading 35 states and 78 cities on the government policies that affect their businesses. The skilled professionals we surveyed operate in a variety of industries, including as electricians, music teachers, wedding planners, wellness professionals, and more. It is the largest continuous study of small business perceptions of government policy in the United States.
Digital healthcare or bust in america
Digitization is bringing a sea change to a U.S. healthcare industry already facing waves of uncertainty. By taking the right steps, this can be a major opportunity for industry players.
Forecasting the future of any industry is difficult, none more so right now than healthcare in the United States. There are countless reasons why healthcare will look different in the near future, not least of which being the country's movement toward national coverage. However, digital transformation—the cumulative change that comes when digital technologies are introduced wholesale into an established industry—is poised to have an even bigger impact. For the U.S. healthcare industry, digital technology will be transformational, cutting healthcare delivery costs, eliminating errors through improved electronic medical records, and establishing routinized, evidence-based approaches to treatment.
Digital forces are pulling at the industry and significantly altering services, products, innovation, delivery, and remuneration (see figure). There are digitally integrated healthcare providers, digital medical devices and technologies, and digital delivery and monitoring of home healthcare. In addition, new ideas are emanating from developing markets, agile competitors are embracing technology, and a digital-friendly federal administration is pushing innovation. And don't forget the digital consumer who is used to digital banking, digital retailing, and digital education, and expects digital healthcare.
- See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/digital-healthcare-or-bust-in-america/10192#sthash.gP6B4uWR.dpuf
Recommended
MANA Healthcare Marketing Report 2015_FINAL
The document discusses trends in healthcare marketing in 2015, including:
1) The Affordable Care Act taking full effect, making Americans more cost-conscious healthcare consumers.
2) Pharmaceutical companies adapting to value-based pricing models that link drug costs to health outcomes rather than volume.
3) Growth of personalized medicine and diagnostics that improve care while reducing costs, though companies face challenges demonstrating value.
4) Rapid growth of telemedicine and remote health monitoring technologies that improve access and efficiency in healthcare.
Mit+d week4
The document discusses research conducted by MIT+D students on potential business concepts to address issues related to drinking and driving among young adults. The group explored marketing ads, partnering with government programs, and developing a mobile app called FunSafe that could provide alerts and support to people while or after drinking. Research included interviews, literature on alcohol warnings and risks, and statistics on mobile ad spending and app revenue. The students concluded they would further explore selling mobile ads as a business model to fund FunSafe and help address drinking issues.
Pest factors affecting online e commerce
This document discusses the PEST analysis of external factors that can impact Shopify Inc., an e-commerce company. It identifies political, economic, social, and technological factors that shape Shopify's remote environment. These include levels of government regulation; legal frameworks; taxation; economic conditions; demographics; education levels; and recent technological developments that can impact Shopify's industry and operations. The PEST analysis is a strategic tool for companies to understand macro-level factors beyond their control that could influence their business environment.
A GUIDE TO MAKING HEALTHCARE MOBILE
This guide is intended to provide healthcare industry professionals information to help them evaluate and plan for using secure “in-app” messaging and SMS as part of their communication systems and provide some insight into the common challenges solutions involved in harnessing the power of mobile communications. Additionally, we provide explanation on the industry-specific complexities that result from HIPAA and HITECH regulations and additional considerations healthcare companies must be aware of in regards to compliance.
Proximity Marketing and STI Prevention
Toronto Public Health used proximity marketing through Bluetooth and mobile apps to deliver sexual health information and resources to youth. They conducted several campaigns using a tool called Hypertag to wirelessly deliver content like websites and videos to phones of youth. These campaigns achieved conversion rates of 21-30% of recipients accessing the delivered content. The campaigns aimed to increase awareness of sexual health services and testing in a discreet way that respects privacy.
Abstract
E-commerce has become an important way for organizations to interact with customers and launch products and services, and its impact on businesses is significant and growing. This study explores the impact of e-commerce on the value chain of SAMAN insurance company in Iran. A survey of 92 employees found that e-commerce positively impacts the company's main activities of product development, marketing and sales, and claims management as well as support activities of administration and asset management. E-commerce was found to have the greatest impact on the marketing and sales section.
2016 Thumbtack Small Business Friendliness Survey
Today, we released our fifth annual Thumbtack Small Business Friendliness Survey. 12,169 U.S. small business owners participated in the 2016 study, collectively grading 35 states and 78 cities on the government policies that affect their businesses. The skilled professionals we surveyed operate in a variety of industries, including as electricians, music teachers, wedding planners, wellness professionals, and more. It is the largest continuous study of small business perceptions of government policy in the United States.
Digital healthcare or bust in america
Digitization is bringing a sea change to a U.S. healthcare industry already facing waves of uncertainty. By taking the right steps, this can be a major opportunity for industry players.
Forecasting the future of any industry is difficult, none more so right now than healthcare in the United States. There are countless reasons why healthcare will look different in the near future, not least of which being the country's movement toward national coverage. However, digital transformation—the cumulative change that comes when digital technologies are introduced wholesale into an established industry—is poised to have an even bigger impact. For the U.S. healthcare industry, digital technology will be transformational, cutting healthcare delivery costs, eliminating errors through improved electronic medical records, and establishing routinized, evidence-based approaches to treatment.
Digital forces are pulling at the industry and significantly altering services, products, innovation, delivery, and remuneration (see figure). There are digitally integrated healthcare providers, digital medical devices and technologies, and digital delivery and monitoring of home healthcare. In addition, new ideas are emanating from developing markets, agile competitors are embracing technology, and a digital-friendly federal administration is pushing innovation. And don't forget the digital consumer who is used to digital banking, digital retailing, and digital education, and expects digital healthcare.
- See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/digital-healthcare-or-bust-in-america/10192#sthash.gP6B4uWR.dpuf
Ericsson ConsumerLab: Keeping smartphone users loyal
This document discusses a study on assessing the impact of network performance on consumer loyalty to mobile operators. Some key findings from the study include:
1) Network performance is currently the main driver of loyalty to mobile operators, followed by value for money. Improving satisfaction with network performance also improves perceptions of value.
2) User expectations of network performance are often greater than the reality of the service received. Many users experience problems like slow browsing speeds.
3) While network performance is important, satisfaction with it is lower than other factors like billing and customer support. This suggests there is room for operators to improve performance.
4) Heavy users who are more aware of network issues are also more likely to consider switching
Utilities and The Customer Connection
The Economist Intelligence Unit conducted in August 2013 a global survey of 50 executives in utilities industries. The report explores how the revolution in consumer mobile communications is changing how utilities serve customers, encouraging them to become more responsive and engaged and to pursue strategies that make customers allies in more efficient and sustainable operations.
2010 european trends in aggregate spend, transparency and disclosure
- The document discusses regulatory compliance trends in the life sciences industry in Europe. It summarizes the results of a survey of life sciences companies across Europe.
- The survey found that 93% of respondents agree that regulatory compliance will be a major challenge in Europe as new legislation and transparency requirements emerge. Companies are aware they will have to change how they interact with healthcare providers and customers.
- European companies are looking to the more mature regulatory model in the US for guidance, but cultural and enforcement differences between Europe and the US mean the regulatory landscape will evolve differently. European regulators emphasize self-policing more while the US requires more proactive disclosure.
red balloon - csn - 2015-04 - infographic - healthcare - 2015-08-21
I. Social media is increasingly being used in healthcare, but some professionals share too much private patient information on their personal profiles without considering legal consequences, violating HIPAA.
II. Failing to comply with HIPAA on social media can result in civil and criminal penalties for both employers and employees. Penalties range from $100-$50,000 in fines per violation up to $1.5 million, and jail time up to 10 years is possible for violations committed knowingly or with malicious intent.
III. Training on appropriate social media use and guidelines can help healthcare organizations and professionals use social media effectively to build relationships while avoiding legal issues by not sharing protected patient information.
The hyperconnected economy: executive summary
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
Social networks(1)
This document summarizes key findings from a study that used data analytics to identify drivers of mobile money adoption in three African countries. The two most important variables found to indicate higher adoption rates were:
1) The number of a user's social connections that are already mobile money users, with those having 5 or more connections over 3.5 times more likely to adopt.
2) A user's telecom usage profile, with adopters tending to call/SMS more and use a wider variety of services like data and electronic top-ups more than non-adopters.
Adoption among poorer users was still driven by social connections but required more connections to have similar adoption rates as heavier telecom users.
Justyna Skorupska Przewodnik sprzedawcy
Przewodnik Sprzedawcy - narzędzia i sposoby generowania wzrostów. Prezentacja z Retail Technology Days 2013
Palestra Eleições na Internet - 2016 Encontro de Líderes PSDB Londrina
Palestra realizada em Londrina no Encontro de Líderes do PSDB em jul/16. Eleições na Internet - 2016. Canais e ações para campanha eleitoral na internet.
Fast Track Aldeia Summit - Curso mídias sociais 30 minutos
O documento discute a produção de conteúdo de vídeo para grupos, incluindo métricas para acompanhar visualizações, retenção e tempo de vídeo. Também fornece detalhes sobre políticas de grupos, agendamento de publicações e promoções para engajamento.
Retail strategy for ecommerce
The Key to omnichannel success - deliver right data to right customer thanks of FACT-Finder solution. The customers don’t want to be forced to choose between online and offline anymore!
e-commerce introduction to PL with key trends 2014
1. Definition & introduction to the PL market
environment - Key trends
2. Online sales in relation to company’s key
business processes
- Understanding changes in buying process
- Introducing online in offline company
3. Operational Techniques of selling in e-commerce
- Understanding the customer
- Online merchandising
- Customer service
Uu1 1974 perkawinan
Undang-undang Nomor 1 Tahun 1974 mengatur tentang perkawinan di Indonesia. Ketentuan utama meliputi:
1. Perkawinan adalah ikatan suami istri yang sah berdasarkan agama masing-masing dan dicatat secara hukum
2. Syarat perkawinan meliputi persetujuan kedua belah pihak, batas usia minimal, dan larangan kawin antara kerabat darah dan susuan
3. Pengadilan dapat memberi izin poligami jika ist
Kelas i sd bahasa indonesia_h suyatno
Buku ini berisi pelajaran bahasa Indonesia untuk siswa SD kelas 1 yang mencakup pembelajaran mendengarkan, berbicara, membaca, menulis, dan menggambar. Materi pelajaran meliputi pengenalan bunyi bahasa, memperkenalkan diri, membaca suku kata dan kalimat pendek, serta menjiplak gambar dan huruf.
B2B e-Commerce w TIM SA
Zachowania i doświadczenia z życia prywatnego przenoszone są na oczekiwania wobec dostawców biznesowych w sektorze B2B. TIM SA wybrał rozwiązanie wyszukiwawcze FACT-Finder, które wdrożono w CRM i na platformie B2B e-commerce.
ADV guidamaster.it in English
Guidamaster.it is an Italian website that provides information on post-graduate masters programs. It contains over 2,500 master's program profiles from various universities and business schools. The website offers services to promote masters programs, including complete program profiles, banner ads, editorial features, and newsletters. According to website statistics, guidamaster.it averages over 85,000 monthly visitors and over 60,000 unique monthly visitors.
2k12 Justyna Skorupska
Prezentacja o tym jak wygląda polski rynek e-commerce na tle europejskich, jaki jest jego potencjał wzrostu i co trzeba zrobić, żeby nadchodząca fala pieniędzy trafiła do kasy Twojej firmy. Prezentacja z konferencji Internet 2k12.
Case study FACT-Finder w Morele.net
FACT-Finder rozwiązanie dedykowane dla podnoszenia przychodów e-sklepów. Morele.net - "inwestujemy w poszukiwanie
i wdrażanie rozwiązań ułatwiających klientowi dokonanie
satysfakcjonującego zakupu".
Morele.net to lider na polskim rynku,
dynamicznie rozwijająca się, stawiająca
na innowacje oraz ciągle ulepszająca
jakość swoich usług firma.
Palestra hospital Sao Vicente - FUNCEF - Curitiba
103 milhões de brasileiros estão conectados por 9 horas diárias, sendo mais de 3 horas em dispositivos móveis. A televisão ainda é ligada em média 4 horas por dia. As redes sociais, serviços e entretenimento são as atividades mais populares online, enquanto itens como smartphones, computadores e lava-roupa são essenciais no dia a dia da maioria dos brasileiros.
More Related Content
What's hot
Ericsson ConsumerLab: Keeping smartphone users loyal
This document discusses a study on assessing the impact of network performance on consumer loyalty to mobile operators. Some key findings from the study include:
1) Network performance is currently the main driver of loyalty to mobile operators, followed by value for money. Improving satisfaction with network performance also improves perceptions of value.
2) User expectations of network performance are often greater than the reality of the service received. Many users experience problems like slow browsing speeds.
3) While network performance is important, satisfaction with it is lower than other factors like billing and customer support. This suggests there is room for operators to improve performance.
4) Heavy users who are more aware of network issues are also more likely to consider switching
Utilities and The Customer Connection
The Economist Intelligence Unit conducted in August 2013 a global survey of 50 executives in utilities industries. The report explores how the revolution in consumer mobile communications is changing how utilities serve customers, encouraging them to become more responsive and engaged and to pursue strategies that make customers allies in more efficient and sustainable operations.
2010 european trends in aggregate spend, transparency and disclosure
- The document discusses regulatory compliance trends in the life sciences industry in Europe. It summarizes the results of a survey of life sciences companies across Europe.
- The survey found that 93% of respondents agree that regulatory compliance will be a major challenge in Europe as new legislation and transparency requirements emerge. Companies are aware they will have to change how they interact with healthcare providers and customers.
- European companies are looking to the more mature regulatory model in the US for guidance, but cultural and enforcement differences between Europe and the US mean the regulatory landscape will evolve differently. European regulators emphasize self-policing more while the US requires more proactive disclosure.
red balloon - csn - 2015-04 - infographic - healthcare - 2015-08-21
I. Social media is increasingly being used in healthcare, but some professionals share too much private patient information on their personal profiles without considering legal consequences, violating HIPAA.
II. Failing to comply with HIPAA on social media can result in civil and criminal penalties for both employers and employees. Penalties range from $100-$50,000 in fines per violation up to $1.5 million, and jail time up to 10 years is possible for violations committed knowingly or with malicious intent.
III. Training on appropriate social media use and guidelines can help healthcare organizations and professionals use social media effectively to build relationships while avoiding legal issues by not sharing protected patient information.
The hyperconnected economy: executive summary
“Hyperconnectivity” is a term that describes a defining feature of contemporary society. Thanks to the Internet, mobile technology and increasingly the Internet of Things, people, places, organisations and objects are linked
together like never before.
More than a technological trend, hyperconnectivity is a cultural condition to which businesses have no choice but to adapt. But what does is it mean for companies,industries and consumers?
Social networks(1)
This document summarizes key findings from a study that used data analytics to identify drivers of mobile money adoption in three African countries. The two most important variables found to indicate higher adoption rates were:
1) The number of a user's social connections that are already mobile money users, with those having 5 or more connections over 3.5 times more likely to adopt.
2) A user's telecom usage profile, with adopters tending to call/SMS more and use a wider variety of services like data and electronic top-ups more than non-adopters.
Adoption among poorer users was still driven by social connections but required more connections to have similar adoption rates as heavier telecom users.
What's hot (6)
Ericsson ConsumerLab: Keeping smartphone users loyal
Ericsson ConsumerLab: Keeping smartphone users loyal
2010 european trends in aggregate spend, transparency and disclosure
2010 european trends in aggregate spend, transparency and disclosure
red balloon - csn - 2015-04 - infographic - healthcare - 2015-08-21
red balloon - csn - 2015-04 - infographic - healthcare - 2015-08-21
Viewers also liked
Justyna Skorupska Przewodnik sprzedawcy
Przewodnik Sprzedawcy - narzędzia i sposoby generowania wzrostów. Prezentacja z Retail Technology Days 2013
Palestra Eleições na Internet - 2016 Encontro de Líderes PSDB Londrina
Palestra realizada em Londrina no Encontro de Líderes do PSDB em jul/16. Eleições na Internet - 2016. Canais e ações para campanha eleitoral na internet.
Fast Track Aldeia Summit - Curso mídias sociais 30 minutos
O documento discute a produção de conteúdo de vídeo para grupos, incluindo métricas para acompanhar visualizações, retenção e tempo de vídeo. Também fornece detalhes sobre políticas de grupos, agendamento de publicações e promoções para engajamento.
Retail strategy for ecommerce
The Key to omnichannel success - deliver right data to right customer thanks of FACT-Finder solution. The customers don’t want to be forced to choose between online and offline anymore!
e-commerce introduction to PL with key trends 2014
1. Definition & introduction to the PL market
environment - Key trends
2. Online sales in relation to company’s key
business processes
- Understanding changes in buying process
- Introducing online in offline company
3. Operational Techniques of selling in e-commerce
- Understanding the customer
- Online merchandising
- Customer service
Uu1 1974 perkawinan
Undang-undang Nomor 1 Tahun 1974 mengatur tentang perkawinan di Indonesia. Ketentuan utama meliputi:
1. Perkawinan adalah ikatan suami istri yang sah berdasarkan agama masing-masing dan dicatat secara hukum
2. Syarat perkawinan meliputi persetujuan kedua belah pihak, batas usia minimal, dan larangan kawin antara kerabat darah dan susuan
3. Pengadilan dapat memberi izin poligami jika ist
Kelas i sd bahasa indonesia_h suyatno
Buku ini berisi pelajaran bahasa Indonesia untuk siswa SD kelas 1 yang mencakup pembelajaran mendengarkan, berbicara, membaca, menulis, dan menggambar. Materi pelajaran meliputi pengenalan bunyi bahasa, memperkenalkan diri, membaca suku kata dan kalimat pendek, serta menjiplak gambar dan huruf.
B2B e-Commerce w TIM SA
Zachowania i doświadczenia z życia prywatnego przenoszone są na oczekiwania wobec dostawców biznesowych w sektorze B2B. TIM SA wybrał rozwiązanie wyszukiwawcze FACT-Finder, które wdrożono w CRM i na platformie B2B e-commerce.
ADV guidamaster.it in English
Guidamaster.it is an Italian website that provides information on post-graduate masters programs. It contains over 2,500 master's program profiles from various universities and business schools. The website offers services to promote masters programs, including complete program profiles, banner ads, editorial features, and newsletters. According to website statistics, guidamaster.it averages over 85,000 monthly visitors and over 60,000 unique monthly visitors.
2k12 Justyna Skorupska
Prezentacja o tym jak wygląda polski rynek e-commerce na tle europejskich, jaki jest jego potencjał wzrostu i co trzeba zrobić, żeby nadchodząca fala pieniędzy trafiła do kasy Twojej firmy. Prezentacja z konferencji Internet 2k12.
Case study FACT-Finder w Morele.net
FACT-Finder rozwiązanie dedykowane dla podnoszenia przychodów e-sklepów. Morele.net - "inwestujemy w poszukiwanie
i wdrażanie rozwiązań ułatwiających klientowi dokonanie
satysfakcjonującego zakupu".
Morele.net to lider na polskim rynku,
dynamicznie rozwijająca się, stawiająca
na innowacje oraz ciągle ulepszająca
jakość swoich usług firma.
Palestra hospital Sao Vicente - FUNCEF - Curitiba
103 milhões de brasileiros estão conectados por 9 horas diárias, sendo mais de 3 horas em dispositivos móveis. A televisão ainda é ligada em média 4 horas por dia. As redes sociais, serviços e entretenimento são as atividades mais populares online, enquanto itens como smartphones, computadores e lava-roupa são essenciais no dia a dia da maioria dos brasileiros.
Viewers also liked (16)
Palestra Eleições na Internet - 2016 Encontro de Líderes PSDB Londrina
Palestra Eleições na Internet - 2016 Encontro de Líderes PSDB Londrina
Fast Track Aldeia Summit - Curso mídias sociais 30 minutos
Fast Track Aldeia Summit - Curso mídias sociais 30 minutos
e-commerce introduction to PL with key trends 2014
e-commerce introduction to PL with key trends 2014
Similar to Craigs Summit Presentation
Practical guide on private funding for EU eHealth SMEs
The document discusses trends in digital health and investment in Europe compared to the US. Some key points:
1) Venture funding for digital health has grown rapidly in recent years on both sides of the Atlantic, with over $4 billion invested in the US in 2014 alone. However, investment in Europe still lags behind, though some large funding rounds have occurred.
2) Most digital health startups in Europe are still at the seed stage, but more are qualifying for Series A funding and beyond in recent years.
3) Factors holding back more investment in Europe include digital health initiatives still being in early stages of development and a fragmented healthcare system compared to the larger US market. Interviews with an investor
Joint ad trade letter to ag becerra re ccpa 1.31.2019
We strongly support the objectives of the California Consumer Privacy Act (CCPA), but we have notable concerns around the likely negative impact on California consumers and businesses from some of the specific language in the law. We provide this initial comment to provide you with information about the significant importance of a data-driven and ad-supported online ecosystem, industry efforts to protect privacy, and in section III of the letter draw your attention to several areas that can be addressed and improved through the rulemaking process. We will provide more detailed comments over the coming weeks.
Local search marketing atlanta what search means for your small business
This document discusses the importance of local search engine optimization for small businesses. It notes that 90% of online commercial searches result in local offline purchases and 61% of local searches lead to a transaction. However, small businesses often lack an online presence and knowledge of how to develop a web campaign to compete against large corporations. The document then outlines traditional advertising methods that are declining in effectiveness and provides statistics on internet and mobile device usage to argue that a local search engine optimization campaign can help small businesses get found online by local customers performing searches.
Advertising Law Workshop Panel Presentation by Paul Rand, CEO Zocalo Group
On Wednesday, January 26th, Zócalo Group's CEO, Paul Rand, will lead a panel workshop at the American Conference Institute's 24th National Advanced Forum on Advertising Law. The Forum is focused on practical strategies to enhance your company's advertising practices while overcoming new regulatory challenges.
Paul will lead the workshop, "Developing a Compliant Social Media Policy", alongside Tony DiResta, Partner, Manatt, Phelps & Phillips, Gary Spangler, Corporate eMarketing Manager, Dupont, and James Dudukovich, Marketing Counsel, The Coca-Cola Company. The panel will discuss the potential dangers and legal implications associated with social media use, and the importance of developing a social media policy for your company and employees.
Medicare Marketing in Our Digital World- The definitive digital marketing han...
The document discusses how Medicare marketers are struggling to develop digital marketing strategies despite their audiences increasingly using digital channels. It notes that 65% of Medicare marketers felt unprepared for digital strategies. While older generations are adopting digital at rising rates, with 76% of 60-69 year olds using the internet daily, Medicare marketers have been slow to shift marketing online. The document argues that Medicare marketers must recognize their audiences are digital and develop comprehensive digital strategies that incorporate all channels, including mobile. It provides data on older Americans' digital usage and outlines 50 questions organizations should consider before developing a digital Medicare marketing strategy.
Goi Peace Foundation Essay Contest. Online assignment writing service.
The document discusses the recent defunding of Planned Parenthood by the House of Republicans for one year. While this could save money, Planned Parenthood provides important reproductive health services beyond abortions, such as cancer screenings and contraception access. Defunding may limit access to these services and disproportionately impact low-income women. Both sides of the debate are discussed, with pro-choice groups arguing the impact on women's health if these services are no longer available through Planned Parenthood.
Website Marketing
Internet marketing involves using websites and online promotional techniques to achieve marketing objectives. It includes using a company website along with search engines, banner ads, and other websites.
The internet can now support the entire marketing process for most businesses. Customers' decision making processes are also significantly impacted by online information. Both patients and doctors now frequently use the internet for health information and research.
Marketing in the Future American Economy: Baby Boomers, Aging Millennials and...
The document discusses how the aging population in America will impact marketing, advertising, and the economy. As baby boomers age and live longer, they will represent a larger portion of the population. This will require marketing strategies to adapt to seniors' needs and interests. The document also explores how various industries like technology, healthcare, education, and advertising may utilize voice over to engage seniors and provide accessibility. Creative professionals will need to learn how to appeal to older demographics and understand their needs and challenges to thrive in this changing economic environment.
Social Media in the pharmaceutical and medical device industries pre FDA rules
The document summarizes a panel discussion on using social media in the regulated healthcare industry from a global perspective. It discusses challenges like regulations, competition, and reputation management. While most countries allow disease awareness campaigns without product promotion, regulations vary globally for digital and social media use. The panel provides recommendations like developing social media policies, listening to online conversations, and using digital tactics cautiously integrated with other communications.
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets- Discover How to do Social Media Marketing For Small Business
Local Business Marketing And adverising
The document discusses how local businesses can take advantage of search engines and mobile technology for marketing. It notes that traditional advertising methods are declining while online searches are increasing. Specifically, it recommends that local businesses claim listings on search engines, optimize websites for searches, get customer reviews published online, and develop mobile and text messaging marketing to engage local customers. The company described offers services to help businesses set up these online and mobile presences to boost their visibility and drive more customers.
B A Mobile Marketing
B&A Mobile Marketing was founded by two experienced entrepreneurs to help local businesses take advantage of search engines and online marketing. Their services include setting up local business listings, managing online reviews and coupons, and creating mobile marketing campaigns including text messaging. Their process involves distributing review cards to collect customer feedback, publishing the reviews online to maximize visibility and search engine results. They believe the current economic climate presents an opportunity for companies that invest in marketing and promotion.
Us life and annuity trends v1.1
The life insurance industry in the US is facing several trends that are shaping the market. Key trends include shifting demographics as the population ages, changing customer buying habits and expectations, a shift towards online research but continued preference for offline applications, increasing use of predictive modeling and data analytics in underwriting and pricing, and growing adoption of mobile applications by insurers and customers. Insurers are focusing on product innovation, expense management, and adapting to regulatory changes to improve revenues and customer satisfaction in this evolving market.
Social Media and Health Care: A Global Perspective
On January 27, 2010, Spectrum and Aurora presented a PRSA webinar on how to leverage social media in a regulated industry.
It is important for the health care industry to begin 2010 with a clear vision for embracing social media. In 2009, health care regulators finally started to address the issue - from the FDA's public hearings to the creation of a digital marketing working group by the UK's Pharmaceutical Marketing Society. There is no denying that consumers are constantly turning to the Internet as a source for health information. As communications professionals, we need to understand the opportunities, challenges and threats of the emerging digital world.
An introduction to internet marketing for small law firms
The document discusses how the rise of internet usage is changing how consumers search for and select lawyers. It notes that most consumers now turn to the internet over professionals, friends or government agencies for help with legal issues. As a result, law firms need to have an online presence to be visible to these consumers during their search process. The key components to an effective law firm website are good visibility in search engines, clear and intuitive design, and high-quality, relevant content that both attracts search engines and resonates with potential clients.
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docx
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, it is critical that the company’s external and internal environmental environments are analyzed to ensure competitive advantage is achieved. The following is the analysis of the external and internal environments for the company, its competitive position and possibilities as well as the organizational structure and impact on the organizational performance.
Environmental Analysis
To perform an efficient external and internal environmental analysis it is imperative that the researcher scrutinize all factors affecting implementation of the proposed business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation the researcher will commence with external environmental investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in contention. Currently, the researcher has discovered that a strong brand recognition does not currently exist as this is a relatively new niche market. Start-up costs will be kept at a minimum as investors will also provide employee assistance in operations. However, increased proposed regulations on the online dating industry will prove to be a challenge when implementing the business model. Currently the industry is not regulated by Federal law, but many US states have proposed bills in legislature to increase protection of users on online dating sites through mandating background checks of all customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the organization will foster a third party association with an outside research firm. This partnership will aid in the determination of illegitimate online dating companies as a strategy for ensuring privacy and integrity concerns (Marsden, 2010). The company will also apply for membership with organizations such as Online Dating Association and Global Dating Insights for the purpose of being recognized as a legitimate business that takes responsibility to maintain high standards in the industry (The Online Dating Association, 2015). This ...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Marketing Management, 14Chapter 3 Collecting Information and Fo.docx
Marketing Management, 14
Chapter 3: Collecting Information and Forecasting Demand
ISBN: 9780132102926 Author: Philip Kotler, Kevin Lane Keller
copyright © 2012 Pearson Education
Collecting Information and Forecasting Demand
The severe economic recession that began in 2008 led many firms to cut their prices and use sales to try to retain customers.
Andy Kropa/Redux Pictures
In This Chapter, We Will Address the Following Questions
1.
What are the components of a modern marketing information system?
2.
What are useful internal records for such a system?
3.
What makes up a marketing intelligence system?
4.
What are some influential macroenvironment developments?
5.
How can companies accurately measure and forecast demand?
Making marketing decisions in a fast-changing world is both an art and a science. To provide context, insight, and inspiration for marketing decision making, companies must possess comprehensive, up-to-date information about macro trends, as well as about micro effects particular to their business. Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment.
The severe credit crunch and economic slowdown of 2008–2009 brought profound changes in consumer behavior as shoppers cut and reallocated spending. Sales of discretionary purchases like toys, apparel, jewelry, and home furnishings dropped. Sales of luxury brands like Mercedes—driven for years by free-spending baby boomers—declined by a staggering one-third. Meanwhile, brands that offered simple, affordable solutions prospered. General Mills’s revenues from such favorites as Cheerios, Wheaties, Progresso soup, and Hamburger Helper rose. Consumers also changed how and where they shopped, and sales of low-priced private label brands soared. Virtually all marketers were asking themselves whether a new age of prudence and frugality had emerged and, if so, what would be the appropriate response.
sidenote
Firms are adjusting the way they do business for more reasons than just the economy. Virtually every industry has been touched by dramatic shifts in the technological, demographic, social-cultural, natural, and political-legal environments. In this chapter, we consider how firms can develop processes to identify and track important macroenvironment trends. We also outline how marketers can develop good sales forecasts. Chapter 4 will review how they conduct more customized research on specific marketing problems.
Components of a Modern Marketing Information System
The major responsibility for identifying significant marketplace changes falls to the company’s marketers. Marketers have two advantages for the task: disciplined methods for collecting information, and time spent interacting with customers and observing competitors and other outside groups. Some firms have marketing information systems that provide ri ...
Consumers, Regulators and You — Are You Meeting Your FCRA Responsibilities?
Consumers have a new advocate in Washington, D.C. Consequently, there are new pressures that data providers and furnishers must learn to balance. Why risk fines and penalties for failing to care for your customers and their data? Understanding the new demands by regulators — but more importantly, by your customers — can be a breakthrough moment for your organization. Learn how reporting quality account data benefits you and your customers and satisfies your regulatory obligations.
View our presentation from industry-leading experts Tony Hadley and Carmen Hearn from Experian® and learn how to assess the quality of your consumer credit data and meet today’s regulatory challenges. Tony and Carmen will provide insider insight into this rapidly changing landscape and share details on how new regulations are defining the components of a more consumer-focused environment. Walk away with an understanding of:
•The current regulatory landscape and what may come next
•How to ensure a positive customer experience
•How to be proactive and prepared for an exam
•Compliance challenges within the industry
Experian® understands the current regulations that are influencing a variety of lenders and has experience helping data providers prepare for exams. With firsthand knowledge, we can guide you through each step so that your organization is proactive, prepared and compliant.
Running head miraculous touch llc1 miraculous touch llc10
Miraculous Touch LLC is a health and beauty company that will provide services like massage, facials, and waxing in customers' homes in California. The company's marketing plan involves researching the target market of primarily young and middle-aged women, as well as creating segments based on demographics. Miraculous Touch will use strategies like social media promotion and competitive analysis to achieve its goals of increasing sales, customer satisfaction, and market share over five years. Performing regular analyses of key metrics will help the company evaluate its progress towards both short-term and long-term objectives.
Similar to Craigs Summit Presentation (20)
Practical guide on private funding for EU eHealth SMEs
Practical guide on private funding for EU eHealth SMEs
Joint ad trade letter to ag becerra re ccpa 1.31.2019
Joint ad trade letter to ag becerra re ccpa 1.31.2019
Local search marketing atlanta what search means for your small business
Local search marketing atlanta what search means for your small business
Advertising Law Workshop Panel Presentation by Paul Rand, CEO Zocalo Group
Advertising Law Workshop Panel Presentation by Paul Rand, CEO Zocalo Group
Medicare Marketing in Our Digital World- The definitive digital marketing han...
Medicare Marketing in Our Digital World- The definitive digital marketing han...
Goi Peace Foundation Essay Contest. Online assignment writing service.
Goi Peace Foundation Essay Contest. Online assignment writing service.
Marketing in the Future American Economy: Baby Boomers, Aging Millennials and...
Marketing in the Future American Economy: Baby Boomers, Aging Millennials and...
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets
Social Media and Health Care: A Global Perspective
Social Media and Health Care: A Global Perspective
An introduction to internet marketing for small law firms
An introduction to internet marketing for small law firms
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docx
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docx
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Marketing Management, 14Chapter 3 Collecting Information and Fo.docx
Marketing Management, 14Chapter 3 Collecting Information and Fo.docx
Consumers, Regulators and You — Are You Meeting Your FCRA Responsibilities?
Consumers, Regulators and You — Are You Meeting Your FCRA Responsibilities?
Running head miraculous touch llc1 miraculous touch llc10
Running head miraculous touch llc1 miraculous touch llc10
Craigs Summit Presentation
- 1. The Independent Agent’s Rapidly Changing Role in the Senior Health Insurance Market How to Succeed with Massive Changes in Technology, Demographics, Regulation and Health Care Reform. Presented by Craig Ritter, President Ritter Insurance Marketing