Craig Ferguson has extensive experience in leadership positions in emergency management across the Victorian government, including as a Level 3 Incident Controller leading responses to significant bushfires, floods, health emergencies and more. He has worked for the ambulance service, State Emergency Service, Department of Sustainability and Environment, and Office of Emergency Services Commissioner. In 2015, Craig established Driftwood Life & Leadership Solutions to deliver crisis leadership programs, facilitate exercises, and provide executive coaching based on his research and experience in crisis leadership roles.