cracking the code of early consumer products

•

6 likes•1,858 views

This document discusses concepts for developing early consumer products. It emphasizes finding the core feature or "primitive" that everything is built around, extracting an authentic psychological hook to create a compelling narrative, and building complementary features or "enablers" that strengthen the primitive within the narrative. The overall message is to stay focused on the user experience, respect users, and avoid potential pitfalls around data and ethics.

Technology

Narrative
Primitive
Enablers
Cracking the code of early
consumer products… @2LR

Self-Fulﬁlling
Prophecies
Looking backwards to
understand present success @2LR

Truth Revealer
Find that one thing that
reveal the truth about
what people want @2LR

Narrative
Extract the profound,
sustainable, authentic
psychological hook. @2LR

Ego-boost
Recognition
Well-being
Stalking Privacy
Proximity
Beauty
Reassuring

Trust
One can only reveal the
truth about what people
want through trust. @2LR

Matching
Popularity
Branding
Always Control
Receipts
Network
Accuracy

Primitive
Find the core feature that
sustains itself, through and
around which everything is built @2LR

Swipe
Proﬁle
Experts
Filter Camera
Chat
Post
Map

Obsession
One shall never stop to
work on and enhance
their primitive. @2LR

Quality
Connections
Formulas
Eﬀects Lenses
Reliability
Reactions
Engine

Enablers
Build the features that, within
your narrative, strengthen your
primitive. @2LR

Parties
Recruiting
Digital
Proﬁle Chat
Groups
Pages
Gatherings

Now what ?
In the process of building a
consumer experience, stay
focus, clean and informed @2LR

Do you dread making small talk at yet another networking event? Wonder if you are getting a true return on the investment of your time and energy from networking? Interested in learning creative follow-up ideas that will help you convert business contacts into sales? In this seminar/keynote, you will learn five strategies to master the art of business networking. Learn how to shift your mindset about networking and easy behaviors to help you overcome the fear of meeting and talking to new people. Learn the art of the perfect introduction and how to use social media before, during and after the event to make networking more effective. Discover how to follow-up with contacts and develop long-term mutually beneficial relationships. Topics covered: Networking, selling, relationships, communication, leadership, follow-up and prospecting.

Out of the Box - Jeremiah AndrickJenn Mathews Marketing Consulting

Zoom e cairn customer svama presentation v3.2 slide 22 editedZoom Industries

Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 EditedZoom Industries

Social Selling Training: Be Found by Buyers, Bring Value to Clients, Build Yo...

Jim Claussen

Branding & Marketing Essentials I Unison

Washington, DC Economic Partnership

7 Ways To Drive Revenue with Linkedin

Jill Sida

Networks, Signals, Reputation, and Delight: Emerging keys to sales and marke...

Brian Vellmure

The era of mass marketing, sales driven information gathering and sharing, and being "just good enough to win" is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. Learn how to adjust your customer acquisition approach to these new realities, and see how other companies are already leveraging these new strategies to reap meaningful rewards.

In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness. So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand? Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates. Top takeaways of this session will include: 1. How to break the "inauthentic” content patterns to build lasting relationships with your customers. 2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content. 3. Explore new tools that marketers can use for content projects designed to build trust. - - - This is the slide deck from the March 2022 HubSpot User Group (HUG) for B2B Technology USA. View the webinar recording at https://youtu.be/4jpri3zjdfc Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/

How to Manage Your Personal Brand by Subhamoy Das

Subhamoy Das

Your online personal brand is one the most powerful tools that you can build to accomplish your career and life goals – especially if you’re a student, a budding professional or entrepreneur. In this presentation, IABC India President, Subhamoy Das talks about fundamentals of personal brand and why it matters – while providing practical advice on how to build your personal brand with a some amazing tools and tactics. This slide deck includes a complete section on leveraging Linkedin as a personal branding platform; how to build a professional brand; get noticed through the network you build; explore careers and stay in touch with your network for the opportunities you are looking for… Don’t miss the section on the paramount role of authenticity and appropriateness in personal branding and some essential privacy and security tips to bear in mind while managing your online presence. Finally, he ends the presentation with the takeaway on why the future of branding is PERSONAL!

The Business of Building a Brand

Joanna Lord

Cohen radian6-social-media-monitoring-120210055001-phpapp01

Todd Smith

Linkedinfool proofguidetosocialselling-final-soharddbwarez

SoHarD_dB_wAREz

PacNet12 Presentation

BuzzMgr

DDI Forum 2011 - Watt International Workshop

Watt International

Thanks for letting me share some ideas on with you about “Creating Holistic Brand Experiences” at the 2011 DDI Forum. I hope you found the workshop both inspiring and insightful. The following is a slightly condensed version of the presentation, along with the polling results from the session. Please feel free to drop Watt International a note if you want to discuss the presentation further. And good luck in your quest to develop Holistic Brand Experiences. Let us know if we can help in any way – if you enjoyed the workshop, just imagine what it would be like to work with us!

"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...

Industry Collective

Joanna Lord The Inbounder

We Are Marketing

Social Media Monitoring: Everybody's Talking! Are You Listening

Jeffrey L. Cohen

BCIL (Department of Science & Technology) Entrepreneurship & Startup Mentorin...

Dr Ritesh Malik

Corporate Training

Jeromy Sonne

Wow Introduction

Wild Out West / Magnity Interactive

1 your very own online personal brand march24 columbus

mmloban

Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...

Esteban Contreras

Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter. Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063

Linkedin 7-ways-sales-professionals-drive-revenue-with-social-selling-en-us

Mohamed Tameem Nihar Hameedullah

Linked in e-book_7_ways_sales_professionals_drive_revenue_with_social sellingSascha Ambrose

Integrity Selling Presentation

CMG - The Digital Transformation Association

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Welocme to ViralQR, your best QR code generator.

ViralQR

Welcome to ViralQR, your best QR code generator available on the market! At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies. Our Vision We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide. Our Achievements Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes. Our Services At ViralQR, here is a comprehensive suite of services that caters to your very needs: Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses. Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding. Pricing and Packages Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service. Why choose us? ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations. Comprehensive Analytics Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country. So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!

Similar to cracking the code of early consumer products

Networks, Signals, Reputation, and Delight: Emerging keys to sales and market...

SugarCRM

Developers are easy to sell to

Austin Gunter

Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...

Kiwi Creative

How to Manage Your Personal Brand by Subhamoy Das

Subhamoy Das

The Business of Building a Brand

Joanna Lord

Cohen radian6-social-media-monitoring-120210055001-phpapp01

Todd Smith

Linkedinfool proofguidetosocialselling-final-soharddbwarez

SoHarD_dB_wAREz

PacNet12 Presentation

BuzzMgr

DDI Forum 2011 - Watt International Workshop

Watt International

"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...

Industry Collective

Joanna Lord The Inbounder

We Are Marketing

Social Media Monitoring: Everybody's Talking! Are You Listening

Jeffrey L. Cohen

BCIL (Department of Science & Technology) Entrepreneurship & Startup Mentorin...

Dr Ritesh Malik

Corporate Training

Jeromy Sonne

Wow Introduction

Wild Out West / Magnity Interactive

1 your very own online personal brand march24 columbus

mmloban

Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...

Esteban Contreras

Linkedin 7-ways-sales-professionals-drive-revenue-with-social-selling-en-us

Mohamed Tameem Nihar Hameedullah

Linked in e-book_7_ways_sales_professionals_drive_revenue_with_social sellingSascha Ambrose

Integrity Selling Presentation

CMG - The Digital Transformation Association

Similar to cracking the code of early consumer products (20)

Networks, Signals, Reputation, and Delight: Emerging keys to sales and market...

Developers are easy to sell to

Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...

How to Manage Your Personal Brand by Subhamoy Das

The Business of Building a Brand

Cohen radian6-social-media-monitoring-120210055001-phpapp01

Linkedinfool proofguidetosocialselling-final-soharddbwarez

PacNet12 Presentation

DDI Forum 2011 - Watt International Workshop

"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...

Joanna Lord The Inbounder

Social Media Monitoring: Everybody's Talking! Are You Listening

BCIL (Department of Science & Technology) Entrepreneurship & Startup Mentorin...

Corporate Training

Wow Introduction

1 your very own online personal brand march24 columbus

Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...

Linkedin 7-ways-sales-professionals-drive-revenue-with-social-selling-en-us

Linked in e-book_7_ways_sales_professionals_drive_revenue_with_social selling

Integrity Selling Presentation

Recently uploaded

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

Welocme to ViralQR, your best QR code generator.

ViralQR

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Bits & Pixels using AI for Good.........

Alison B. Lowndes

DevOps and Testing slides at DASA Connect

Kari Kakkonen

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

Free Complete Python - A step towards Data Science

RinaMondal9

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Elevating Tactical DDD Patterns Through Object Calisthenics

Dorra BARTAGUIZ

After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

PCI PIN Basics Webinar from the Controlcase Team

ControlCase

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Recently uploaded (20)

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Welocme to ViralQR, your best QR code generator.

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

Introduction to CHERI technology - Cybersecurity

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Securing your Kubernetes cluster_ a step-by-step guide to success !

PHP Frameworks: I want to break free (IPC Berlin 2024)

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance Osaka Seminar: Overview.pdf

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Bits & Pixels using AI for Good.........

DevOps and Testing slides at DASA Connect

Quantum Computing: Current Landscape and the Future Role of APIs

Free Complete Python - A step towards Data Science

Leading Change strategies and insights for effective change management pdf 1.pdf

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Elevating Tactical DDD Patterns Through Object Calisthenics

Assuring Contact Center Experiences for Your Customers With ThousandEyes

PCI PIN Basics Webinar from the Controlcase Team

A tale of scale & speed: How the US Navy is enabling software delivery from l...