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CPLFW 2021 - Proposal for sponsorships.pptx
- 1. 1 Presented By: MAGICDUSTCREATIONS PROPOSA
- 2. CONTENTS 1 AbOUt Us Table of 2The Event 3 Line-up 4 Timeline 5 Image M Ockup 6 PrOmOtiOn s 7 Marketing Plan 8 PrOmOtiOn s 9 SpOnsOrship s 1 0 C Ontact us
- 3. Couture & PretLifestyle Fashion Week is a clothing trade show that is going to be held first time ever in India on such a great level which is going to be telecast on MTV. The event mainly focuses on showcasing top designers and talented models to a global audience of influential media and retailers. It is going to give a new direction to the fashion industry and aspirants seeking career in modelling and designing. The event is dedicated to women's and men's fashion. Magicdust creations and Maxcan Entertainment are collectively going to present this event and organise it. About Us 3
- 4. Dat e To be announced soon Venu e Tobe announced soon City To be announced soon Days 3 Designer s 18 Model s 46 Invite s 150 Each Day Organised By Magicdust Creations Managed By Maxcan Entertainment The Event Organised By Managed By 4
- 5. The Event - Highlights LineUp Coming up with an ace Designers and top models Line-up. Fully Automated Show Show will be synchronised with Music, Graphics & Lights. Broadcast At 5
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- 7. Timeline — Show Run Start1 2 3 4 5 End 6 7 8 Meet & Greet Get together before the show PR Activities Sponsors Products Show Starts Sponsors Presentation Show End After Party Sponsor’s VIP Pre-show area Video bytes with Products trails at 1st Sequence Audio Closing by the Sponsors, Designers Guests will be able to meet will have snacks area along with Renowned designers the stalls Opening by an ace designer. Announcement & Visuals or Renowned designer with Bollywood Models, VIPs & guests the designers preparing for the showcase of their garments. bar setup which will serve all kind of drinks. Advertisement - Followed by 6 designers actress. Advert Freq. 10 per day 7
- 8. Presents Powered by Co-Sponsors Image Mockup- Banners 8
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- 10. Presente r Titl e Powered By Present er Titl e Powered By Powere d By Presente r Titl e Red CarpetBox Checker Hoardings BRANDING: Gate Panel, Standees, Red Capet, Invitations, VIP Pass, Crew Identity Pass, Buntings, Signages, Hoarding wall on venue. DESIGN: Design an open space in order to spread the people around using compelling and interactive installations in the main entrance area of the event. MARKETING: Displays and the lifestyle image of the product reflects, staffing branded attire for product demonstrations, features. Present er Title Powered By Promotions - On Ground 10
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- 14. T- Shirts Presente r Titl e Powered By Presenter Title Powered By Co-Sponsored by Stande e Collaterals& Souvenir Cotton Tote Bags Pen Presente r Title Powered By Presente r Title Pen Drives 14
- 15. 15 Presenter Title Presenter Title INVITATION VIP Presente r Titl e Presente r Titl e Presenter Title Presenter Title MEDIA COLOR CODING The categorisationwill make the process of inviting them, registering and seating smooth – we will colour code each category. Presente r Title Powered By Presente r Titl e Powered By Presente r Titl e Powered By Invitations - Envelop & Invites
- 16. 16 DESIGNER Organised By OFFICIALS Organised By CREW Organised By BACKSTAGE Organised By MODELS Organised By SECURITY Organised By CGFW OFFICIALS COUTUREPRET & LIFESTYLE FASHION WEEK 2021 CGFW DESIGNER COUTURE PRET & LIFESTYLE FASHION WEEK 2021 CGFW BACKSTAGE COUTURE PRET & LIFESTYLE FASHION WEEK 2021 ID cards with Lanyards & Wrist Bands
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- 18. Marketing 11% of total revenue Digital 30%of total budget Social 19% of digital marketing budget C&PLFW 2021 18
- 19. 19 1st Release on NationalTelevision 2nd Release on OTT Platform 3rd Release on Video Browser 3 Episodes & 3 Repeat Telecast 18 Designers = 18 Episodes 18 Episodes + 8 BTS TV Channel to be announced soon OTT platform to be announced soon *30 Second complimentary TV Commercial Advertisement on TV Channel. As per the sponsorship To Be Telecast on Various Platforms
- 20. Periodic update ofevent activities and a direct message through the cover image. Regular video showcase of the event and capturing the audience and fans of the particular designer as well; this helps in increasing the visibility of the event as well. Pre-event promotions, introducing the designers and sneak-peek to the collections by them. Pre-event press release, this helps a lot to let the audience stay connected to the event updates. Excitement behind the stage & work in progress..this leads to create a story around the event & let audience be a part of the event through-out. Activities in terms of Facebook Marketing/Promotions 20
- 21. Initial work willbe focused on putting the things on track, Putting the Facebook Fan Page in frame and create content with a refined posts line on Facebook. Rigorous campaigns and paid ads on Facebook regarding the event This will increase the event visibility and help in getting the right audience. Involvement of the participating designers & models and showcasing the involvement in the event. Major activity on content building & flowing it through the target audience; Step 1- Baseline - Involvement This will involve daily postings, Graphics for each post, Promoting the event on various online local facebook community, groups and expat groups. Activities will involve Facebook paid campaigns for the event posts, targeting the right audience with event related interests. Social Media - Marketing/Promotions 21
- 22. On-ground activities Will actas a marketing consultant for on-ground activities, On-ground Promotion Concept Building Concept Ideation Pre-event promotions through social media Concept Execution Consultation. Post event promotions through social media. *Activities will be shared during the start of the month, before execution; but are subjected to minor changes in terms of concept & timeline. Social Media - Marketing/Promotions 22
- 23. TYPE PLATFORMS TIME OUTDOORDelhi,NCR Trageting Metro/ Airport/ High Traffic Zone/ Malls & Multiplexes Duration: 15 Days ON-GROUND Visibility at the Event On - Ground Partners Delhi, NCR Pre Parties, Press Conferences PRINT Delhi, NCR Targeting, Editorials Duration 15 Days Duration: 15 Days DIGITAL YouTube Media Banners Social Media, Google ADS, Web Banners Duration: 30 Days Marketing Plan 23 *supposed to be.
- 24. PRINT ELECTRONIC MAGAZINESOCIAL MEDIA Times Of India ZOOM TV Hello Facebook Hindustan Times NDTV Good Times Vogue Twitter Indian Express CNBC Velvet Instagram Asian Age Times Now Life Style Google + Dainik Bhaskar BBC News GQ Google Dainik Jagaran IBN Bazaar YouTube Amar Ujalla Star News Fashion’s Night Out Yahoo Navbharat Times Aaj Tak Filmfare And Many More Punjab Keshri Zee News Stardust The Telegraph ABN News Cosmopolitan Shahara Times India TV Marwar Economic Times Fashion TV Femina MID Day NBC Flare Doordarshan Verve DD News Click ANI Marieclaire ETV WeddingAffaire Elle FNL Grazia Target Media Reach 24 *supposed to be.
- 25. 25 Billboards across thecity at 12 prime locations for 20 Days each. Pre Buzz spots in addition to the pre event hoardings for 10 extra days. Outdoor Media Partner 01 Pre-Event & 01 post-event Full Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021. Post-Event Double Spread Cover Story. Top Horizontal Banner event Ad on the magazine homepage of the website for a month. Post-Event Photos & Videos on the magazine website Weekly promotional Posts for event on the magazine’s Social Media Pages – Facebook & Twitter. Magazin e 10 Ad spots during primetime with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week, spanning across 10 days from registration phase till the start of the event. RJ Mentions Interactive contests for listeners Promotions on Social Media Pages of primetime Rj’s. Radi o 01 Pre-Event half Page Ad with all Sponsor & Partner mentions of Couture & Pret Lifestyle Fashion Week 2021 Top Horizontal Banner event Ad on the newspaper website for a month. Post-Event Photos & Videos on the newspaper website Newspape r
- 26. 26 SPONSOR Presenter TittlePowered Co- Powere d Associate Co- Sponso r DELIVERABLES 75 Lakhs 1 Crore 80 Lakhs 60 Lakhs 50 Lakhs 20 Lakhs Logo - size as compared to the event logo (%) 32 40 17 15 10 5 Tittled Before Before After After After Side Box Sinages - 4 Sided Red Carpet - Checker Invitations, Gate Pannel Hoardings Standees Online Promotion (Boost) Audio Announcement Visuals or Advertisement on LED Backdrop Reserved special entries. (Each Day) 50 75 35 40 30 20 Visuals or Advertisement on LED Backdrop Space for Promoting products LIVE Sponsorship price & Deliverables
- 27. 27 PRESENTER Sponsors Logo& Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 45 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Branding on all physical invites. Sponsorship — Presenter - Cost: ₹ 75,00,000/- +GST
- 28. 28 TITLE Sponsors Logo& Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 60 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Branding on all physical invites. Sponsorship — Title - Cost: ₹ 1,00,00,000/- +GST
- 29. POWERED BY SponsorsLogo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 30 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Branding on all physical invites. 29 Sponsorship — Powered By - Cost: ₹ 80,00,000/- +GST
- 30. CO-SPONSORED BY SponsorsLogo & Name : All the Backdrops Special Integrated Logo Unit used across all platforms Telecast will have logo presence and mentions. 50 TV ads to have mentions of the sponsor with the logo presence.: TV Chanel Name. 3 Newspaper editorial to have logo presence: Newspaper Name. 10 Outdoor Hoardings to have prominent logo presence for 20 days: Outdoor Media Partner 10 ads per day for 10 days during primetime pre event: Radio. 1 page advertorial pre event and post event. Logo across all event branding collaterals (backdrop, media wall, on ground branding) LED screen for ads, VIP stands, each social media post to have the brand mentioned. Influencers and Brand Ambassador to post event collaterals having Name & Logo on social media platform, such as Instagram and Facebook. 15 seconds brand AV at the start of all show. Emcee Mention as Presenter presenting sponsor at the start of all shows Introduction to generic media through third party PR After Party Branding + Invites Branding on all physical invites. 30 Sponsorship — Co-Sponsored By - Cost: ₹ 20,00,000/- +GST
- 31. Face Mask Use ofFace Masks Is Compulsory at the Venues, Except in Specific Parts of the Catering Area. Disinfection & Cleaning Reinforcement of the Cleaning and Disinfection Protocols to Fully Guarantee the Attendees’ Safety. Social Distancing Spaces and Access Control, Flows and Capacities Designed To Ensure Social Distancing Between People. Reinforced Ventilation Improvement of the Ventilation System by Means of the Use of Antibacterial Filters and Increased Air Renewal Frequency. Sanitising Stations Deployment of Hand Sanitising Stations With Dispensers Throughout the Venue. Digitalisation 100% Digital Registration and Access Control, Cashless Payments in all the Catering Outlets, an Online Sales Service and Minimisation of the Use and Exchange of Physical Deliverables During the Event. Medical Station Ensures the Temperature Control and Use of Masks Safety measures for COVID 19 31
- 32. Contact Us Thank you Mail Us Dizibee.entertainment@gmail.com I info@magicdustcreations.com FollowUs CPLFW / COUTURE & PRET LIFESTYLE FASHION WEEK