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Coyote Creek Music Festival — Branding
- 1. —1— coyote creek music festival COYOTE CREEK STYLESHEET rev. 10.04.19 designed by JULIANTAYLORDESIGN.com
- 2. —2— table of contents logos . . . . . . . . . . . 3 LOGOS ONLY . . . . . . . . . . . . . 4 LOGOS WITH SIDE TITLE . . . . . . . . . 5 LOGOS WITH BOTTOM TITLE . . . . . . . . 6 USING THE LOGOS . . . . . . . . . . . . 7 colors . . . . . . . . . . 8 USING THE COLORS . . . . . . . . . . . 10 fonts . . . . . . . . . . . 11 additional notes . . . . . . . 15
- 3. —3— logos
- 5. logos with side title dark-FULLside dark-FULLside-ccmf firedark-FULLside-ccmf firelight-FULLside-ccmf light-FULLside-ccmf light-FULLside —5—
- 6. —6— logos with bottom title dark-FULLbottom dark-FULLbottom-ccmf firedark-FULLbottom-ccmf light-FULLbottom light-FULLbottom-ccmf firelight-FULLbottom-ccmf —6—
- 7. Using the logos EACH OF THE ELEMENTS IN THE LOGO CAN BE COLORED INDIVIDUALLY BY ANY VECTOR EDITING SOFTWARE (I.E. ADOBE ILLUSTRATOR) —7— HOWEVER, BEST PRACTICE IS TO COLOR ONLY THE COYOTE WHEN PAIRING WITH THE TITLE, PLACE TITLE TO THE RIGHT OF THE LOGO IN LARGER APPLICATIONS WITH MORE SPACE THE TITLE CAN ALSO GO ACROSS THE BOTTOM mountains creek border coyote ccmf initials 8th note (in negative space) THE DIFFERENT ELEMENTS OF THE LOGO...
- 8. —8— colors
- 9. —9— taro autumn maple palawan waterssand dollarmidnight ocean #1B1D29 rgb: 27, 29, 41 hsv: 231, 34, 16 rgb: 255, 251, 237 hsv: 47, 7, 100 rgb: 61, 204, 180 hsv: 170, 70, 80 rgb: 137, 124, 161 hsv: 261, 23, 63 rgb: 225, 77, 58 hsv: 7, 74, 88 #FFF9E3 #897CA1 #E14D3A #52C1AE cmyk: 34, 29, 0, 84 lab: 11, 3, -8 cmyk: 0, 2, 7, 0 lab: 99, -1, 7 cmyk: 70, 0, 12, 20 lab: 74, -43, 1 cmyk: 15, 23, 0, 37 lab: 54, 13, -18 cmyk: 0, 66, 74, 12 lab: 54, 56, 42 ACCENTS PRIMARY SECONDARY NEUTRALS Both “Midnight Ocean” and “Palawan Waters” are cool colors representing professionalism and calmness. Music has a calming effect on people, but you also want to exude competence and proficiency. “Palawan Waters” is also bright and saturated to give an air of originality and flair. “Sand Dollar” has a yellow hint representing friendliness and affability. Too much yellow would give an impression of childishness, so the yellow has been paled and desaturated. “Taro” is a purple hue to add an element of mystery, but also to be reminiscent of a Californian sunset sky. Also, in view of a sunset sky, “Autumn Maple” was chosen to represent the passion and fire of music. It is also slightly orange to be closer to the color accents on a coyote.
- 10. —10— Using the colors USE “MIDNIGHT OCEAN” AND “SAND DOLLAR” AS YOUR PRIMARY BLACK AND WHITE COLORS. USE “TARO” IN VARYING SHADES TO CREATE DIFFERENT BACKGROUNDS OR TEXTURES WHEN USING ACCENTS, CHOOSE “AUTUMN MAPLE” AS YOUR FIRST ACCENT COLOR. “AUTUMN MAPLE” WILL STAND OUT MORE THAN “PALAWAN WATERS.” USE “PALAWAN WATERS” TO ACCENTUATE ANY SECONDARY OBJECTS OR TEXT.BUT DON’T BE AFRAID TO ALSO USE REGULAR BLACK AND WHITE IF NEED BE —10— (this background is "taro" with 50% opacity)
- 11. —11— fonts
- 12. —12— Playfair Display regular, italic, bold, bold italic, black, black italic Use this font for titles, very large headers, and of course ALWAYS use this font for the Coyote Creek Music Festival title. When using with the CCMF title, use either Bold for all the text, or Regular for all the text except Bold for the initials. For other uses, include a mixture of italic and non-italic styles for added aesthetic interest (i.e. note the chapter titles of this stylesheet). Barlow Condensed Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic, ExtraBold, ExtraBold Italic Use this font for both headers and subheaders. For headers, use the Bold or ExtraBold style. For subheaders, use the Medium or SemiBold styles and make your subheaders ALL CAPS. Note: When viewing this font on the fonts.google.com site, there are several other styles. They are not included here in this stylesheet. Comorant Infant Light, Light Italic, Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic Use this font for your basic paragraph usage. The recommended weight is Medium, especially for print use, as lighter weight styles will not show up well when printing at 300 dpi (standard print resolution). Barlow Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic, ExtraBold, ExtraBold Italic, Black, Black Italic Use this font for captions, website menus, or other minor text uses. The recommended weights are Medium, Bold, or Black. ALL FONTS ARE GOOGLE FONTS AND CAN BE FOUND AT FONTS.GOOGLE.COM
- 13. —13— This is a Header Everaerr uptatem postrum aut verioreium quiam et, officia volectiis voluptae comnihicid maionet recaborepre lam eos rehendis eum, ut ut ut evelloriorro optatur rem nonsed endes accusam quas auta quia con et omnim eatur maionsequat dolorrum aut et pa nit quam quuntius, escim erum am fugit inis utatenis eium sequo essin nihitam eaquam arcil minusciae vitaqui alicati officid essitem porumque qui ducita sum con consequasi tem cum consedis esequi num, qui alique delescium ni odi tem verro torions equatur? Culparum, quo vit aliqui bero minvelectem est, non rempores aceriat emquas ut ipsum, quature vid qui arcia nobis enit aceribu scieni a delleni hiligni adignat el ipid qui ut ipicia porum ent labo. Nam, nus identem quati dio. Bis eum quo experspid molestis vit as eium asi dest, conserum ex experitatquo eum apicias mod etus adiam et omnimo tempori inum re cus qui ut modi te vellorum sant, solorem volut debis aut parcien tiisci conserum illesci isquam, sit alisit fuga. Pudam, voluptatem ius minctus et la dipictur ma ea dolut enduntiam fugit utem vendaecusam qui to conseriae moluptat quae poria ilitatent, ipitatecae. Itatibu sdaeresseque volore verro beaqui ommodit anit quam, cusam adit miliste consed qui dolor solorpos eiunt lanihilit ad ute nus ditatque lia qui nullabo rionsed utemporupta solorpos molupta volo millorr ovitati abo. Nequi culluptate qui quam excepelecto demped ex etur audit magnihi tatusdaepra que etur, sequibearit labor sitatur? SUBHEADER Simolup tioris apidunt aut et iusdand itatatus ad quatio. Nequodis doluptatur, quuntis eicae volorum fuga. Unt haruptatia dolorent etum quaepud iaspere et que vent. Um volutat exceped quasperum nullaut adit haris assit et eum dolum quae veles dolorem quid mod est abo. Atur reniminim quideliquia que et unt, arum et ulparion endicia ilit alit quatatius res et, sit imoluption ne inimpor ehendaecaepe con rem. Et erepudit evelis dolor sequatem quia con estio dollabo. Et faccum et optatem serio. Ut abo. Et lignihiciis que et omnisque et quis sequame eaturis quidit, untent estiae et quid magniendia non naturisti tendio evendae pliant. this is a title dark logo Playfair Display – Black, Bold Italic Barlow Condensed — Bold Barlow — SemiBold Cormorant Infant – Medium BARLOW CONDENSED (ALL CAPS) — Medium
- 14. —14— This is a header Everaerr uptatem postrum aut verioreium quiam et, officia volectiis voluptae comnihicid maionet recaborepre lam eos rehendis eum, ut ut ut evelloriorro optatur rem nonsed endes accusam quas auta quia con et omnim eatur maionsequat dolorrum aut et pa nit quam quuntius, escim erum am fugit inis utatenis eium sequo essin nihitam eaquam arcil minusciae vitaqui alicati officid essitem porumque qui ducita sum con consequasi tem cum consedis esequi num, qui alique delescium ni odi tem verro torions equatur? Culparum, quo vit aliqui bero minvelectem est, non rempores aceriat emquas ut ipsum, quature vid qui arcia nobis enit aceribu scieni a delleni hiligni adignat el ipid qui ut ipicia porum ent labo. Nam, nus identem quati dio. Bis eum quo experspid molestis vit as eium asi dest, conserum ex experitatquo eum apicias mod etus adiam et omnimo tempori inum re cus qui ut modi te vellorum sant, solorem volut debis aut parcien tiisci conserum illesci isquam, sit alisit fuga. Pudam, voluptatem ius minctus et la dipictur ma ea dolut enduntiam fugit utem vendaecusam qui to conseriae moluptat quae poria ilitatent, ipitatecae. Itatibu sdaeresseque volore verro beaqui ommodit anit quam, cusam adit miliste consed qui dolor solorpos eiunt lanihilit ad ute nus ditatque lia qui nullabo rionsed utemporupta solorpos molupta volo millorr ovitati abo. Nequi culluptate qui quam excepelecto demped ex etur audit magnihi tatusdaepra que etur, sequibearit labor sitatur? SUBHEADER Simolup tioris apidunt aut et iusdand itatatus ad quatio. Nequodis doluptatur, quuntis eicae volorum fuga. Unt haruptatia dolorent etum quaepud iaspere et que vent. Um volutat exceped quasperum nullaut adit haris assit et eum dolum quae veles dolorem quid mod est abo. Atur reniminim quideliquia que et unt, arum et ulparion endicia ilit alit quatatius res et, sit imoluption ne inimpor ehendaecaepe con rem. Et erepudit evelis dolor sequatem quia con estio dollabo. Et faccum et optatem serio. Ut abo. Et lignihiciis que et omnisque et quis sequame eaturis quidit, untent estiae et quid magniendia non naturisti tendio evendae pliant. this is a title light logo
- 16. —16— TO ADD EMPHASIS, THE FIRST LETTER OF EACH WORD IN THE CCMF TITLE CAN BE ACCENTUATED WITH COLOR AND / OR A THICKER FONT WEIGHT YOU MAY HAVE NOTICED BY NOW THAT MANY OF THE OBJECTS ARE CLICKABLE. EVERYTHING HAS BEEN LINKED TO THE DEDICATED GOOGLE DRIVE FOLDER coyote creek music festival DO NOT USE THE "INITIALS" LOGO VARIANTS WHEN PAIRING WITH THE FULL TITLE TO THE RIGHT SIDE OF THE LOGO THESE GUIDELINES ARE ONLY ... GUIDELINES! IN THE RIGHT CIRCUMSTANCES, ANY GUIDELINE CAN BE BROKEN. THESE ARE ONLY TO HELP UNIFY YOUR BRAND ACROSS ALL YOUR MEDIA AND ABOVE ALL, NEVER, EVER USE Comic Sans black regular midnight ocean autumn maple Adobe CC Library All PNG logos All EPS logos Google Drive Folder Google Font site OTHER ASSETS YOU MAY USE AN "INITIALS" LOGO WHEN PUTTING THE TITLE FAR ON THE BOTTOM (LIKE ON A T-SHIRT)