Companies around the world are adjusting to the unprecedented operational and financial impact of COVID-19. Fuld + Company deployed this survey to better understand how the key corporate functions of strategy, competitive intelligence, and market insights are changing. The following slides reflect the initial results of the survey which will be followed by a more formal report in weeks to come.

1. BOSTON | LONDON | NOIDA | SINGAPORE
131 OLIVER STREET, 3RD FLOOR | BOSTON, MA 02110 USA
 +1.617.492.5900 | WWW.FULD.COM
COVID-19 Impact Survey – Initial Results
Exploring the Impact of COVID-19 on Key Strategy, Intelligence and Insights
Functions Across Industries
July 2020

2. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 2
About the Survey
Companies around the world are adjusting to the
unprecedented operational and financial impact
of COVID-19. Fuld + Company deployed this
survey to better understand how the key
corporate functions of strategy, competitive
intelligence, and market insights are changing in
response to this crisis in order to shed light on
questions such as:
1. What are the critical issues these functions
are being asked to address? How much of a
departure is this from “business as usual?"
2. How are these corporate functions pivoting
to address company needs?
3. What do their stakeholders value and how
has this changed?
1
2
3

3. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 3
23.8%
20.0%
9.4%
7.5%
6.9%
6.3%
4.4%
3.1%
3.1%
2.5%
Healthcare/Pharma/Biotech
Professional Services/Consulting
Technology/Telecom
Manufacturing/Industrial
Energy/Utility/Oil
Research
Insurance
Consumer Products/Retail
Finance/Banking
Higher Education
Responses by Industry

4. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 4
62.5%
15.6%
8.1%
8.1%
3.1%
1.3%
1.3%
North America
Western Europe
Asia (not China)
Other (please specify)
Latin America
China
Russia
Responses by Global Region

5. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 5
26.3%
16.9%
11.9%
10.6%
8.1%
8.1%
4.4%
3.8%
3.1%
Market Insights/Intelligence/Research
Competitive Intelligence
Strategy
VP or Business unit head
Marketing
C-suite
Operations
R&D
Sales/Business Development
Product/Innovation
Other
Responses by Job Function
1.3%
5.6%

6. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 6
The COVID-19 Impact Survey Aimed to Explore the Following Questions
Preparedness
• Did companies have
contingency plans in place to
response to market conditions
created by the COVID-19
pandemic?
• Did individual teams have the
skills and experience to support
the company needs in response
to the pandemic and its
aftermath?
• In what ways has the pandemic
impacted companies and their
teams (e.g., budget cuts, staff
reductions, access to tools and
resources, working with third
parties, shifting priorities)?
• How have remote working
conditions affected team
effectiveness?
• How much time is being spent
addressing issues related to the
pandemic and its aftermath?
• Is management more interested
or less interested in the output of
the team since the pandemic?
• What types of projects or
initiatives have become priorities
as a result of COVID-19?
• What tools or methods are
teams considering to address
their current work?
Impact
Management and
Priorities

7. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 7
Preparedness
5.0%
16.0%
13.0%
47.0%
19.0%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
My company had contingency plans in place to respond to market conditions created by the
COVID-19 pandemic.

8. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 8
Impact
Working remotely has impaired my function’s effectiveness
34.9%
29.0%
9.0%
21.0%
6.0%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

9. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 9
Management + Priorities
My group now spends___% of its time addressing issues related to the COVID-19 pandemic
and its aftermath
50.0%
21.7%
17.9%
10.4%
<26%
26-50%
51-75%
76-100%

10. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 10
Management + Priorities
Our management is more interested in my function’s output during the pandemic
than before.
1.9%
10.4%
34.9%
34.9%
18.0%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree

11. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 11
Impact
15.4%
26.7% 22.9% 25.7%
9.5%
17.3%
32.4%
29.5%
37.1%
9.5%
16.4%
18.1%
13.3%
18.1%
19.1%
29.8%
12.4%
24.8%
15.2%
35.2%
21.2%
10.5% 9.5% 3.8%
26.7%
Budget
decrease
Reduction
in staff
Limitations on
access to/use of
tools, technologies,
subscriptions
More reliance
on 3rd parties
(vendors/
consultants)
Change in priorities
or key focus
Strongly Disagree Disagree Neutral Agree Strongly Agree
The Covid-19 pandemic has resulted in the following impacts to my function:

12. | © 2020 | Fuld + Company | COVID-19 IMPACT SURVEY 12
Management + Priorities
We have prioritized the following key projects/initiatives as a result of COVID-19:
6.7%
5.8%
6.7%
15.4%
9.5%
13.5%
4.8%
16.4%
7.7%
1.9%
1.0%
2.9%
5.8%
2.9%
10.6%
3.8%
10.6%
1.9%
7.6%
4.8%
18.3%
11.5%
20.0%
19.2%
7.6%
21.2%
16.4%
14.3%
15.4%
20.2%
15.4%
21.0%
21.2%
16.2%
15.4%
24.0%
25.7%
24.0%
18.3%
26.9%
17.1%
12.5%
30.5%
14.4%
23.1%
43.8%
49.0%
33.7%
25.0%
29.5%
23.1%
37.1%
22.1%
26.9%
Near-term market impact/outlook
Near-term customer preferences/priorities/outlook
Near-term business model changes
Near-term sales model changes
Near-term competitor threats or vulnerabilities and
response/likely actions
Near-term supply chain (including distribution) issues
Longer term industry impacts and outlook
M&A threats or opportunities
Potential new strategic relationships (partnerships)
N/A No Priority Low Priority Some Priority Moderate Priority High Priority