Bryan Eastman emails colleagues about best practices from a Startup Quest event in Tallahassee that was successful in gaining media coverage. He notes that Breanna Harvey has helped increase communications as the director there for 6 months. The social media strategy involved a selfie and group photo contest on social media with a tag and small prizes for winners, which engaged participants and increased social media buzz. Bryan asks Breanna to discuss implementing the media strategy and social media structure with another group.