The model on the magazine cover makes eye contact and smiles at the audience to catch their attention and appear nice and approachable. Her casual stance suggests the college is not too formal, which appeals to students. The magazine also coordinates the color of the masthead writing with the model's clothing to look more professional and give the cover a consistent color scheme.

1. The model in this photo is making eye contact
with the audience. This will catch the audience’s
attention. Also she is smiling and this makes her
seem nice and approachable along with the
magazine. Her body language is just a casual
stance suggesting that this college isn’t too
formal which is what college students like.
The way that they have matched the
colour of the masthead writing to what
the model is wearing makes it look
more professional and gives the cover
a colour scheme.