The document summarizes a Facebook advertising campaign for the political advocacy app Countable. It launched first in New York City and then San Francisco, focusing on local issues like alternate side parking, tourism, and affordable housing. The campaign included Facebook ads targeting locals, partner outreach, and social media promotion. Example high-performing ads referenced things familiar to locals, like relying on a NYC bodega or featuring a well-known SF activist discussing high rents. The goal was to raise awareness of Countable and its local legislation pages among community members.