Betty Chu owns a small convenience store. Previously, she did basic marketing like writing "Special" on candy bars, but now customers share a lot of data on social media. Betty wants to use this unstructured data to better understand customers and stock popular items. A business intelligence solution for small businesses could extract and organize structured and unstructured data. It could integrate social media, send promotional emails and texts, provide demographic research and templates, and manage operations. This would give small businesses like Betty's access to powerful marketing and analytics tools previously only available to large corporations.
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
Big Data in Retail - Examples in ActionDavid Pittman
This use case looks at how savvy retailers can use "big data" - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results. For more information, visit http://www.IBMbigdatahub.com
Follow us on Twitter.com/IBMbigdata
To remain competitive in today's real-time world, retailers need to more effectively read and respond to consumers' digital fingerprints, or Code Halos, to anticipate their preferences and needs and delivery contextually-relevant, timely and inspiring shopping experiences.
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Allow real time communication between back of house and front of house. Optimize interactions and drive results. Leverage ubiquitous connectivity to achieve stunning results. Give your customers the micro-moments that will make your business a favourite.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Effective Business Practices 101 (5/8): Power Your Business With InformationDmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
This is the presentation I gave at the 2017 Seattle Small Business Expo covering how to find customers for your small business utilizing the AtoZdatabases tool from Sno-Isle Libraries.
There is a great deal of discussion about the potential of “big data,” the high-volume, high-variety information assets that require new forms of data processing to enable companies to make better decisions and operate more efficiently. There is, however, one important caveat. Many companies—probably most—work in relatively sparse data environments, without access to the abundant information needed for advanced analytics and data mining. Companies that only have access to “little data” can still use that information to improve their business.
Most of what companies know is typically held
in a data warehouse – a database that collects transactions and looks at customer transaction activity over time to understand who is buying what through which channel.
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. While the trend toward retail analytics isn’t new, maturing technologies and techniques are. Here are the trends that will shape retail analytics in 2017.
Big Data for beginners, the main points you need to know. Simple answers to: What is Big Data? What are the benefits of Big Data? What is the future of Big Data?
Webtrekk´s presentation at the Marketing Insights & Big Data event 2014, Utrecht.
Be prepared, focus and look for small changes that drive big bucks.
E.g. measuring impact TV commercials on online revenue.
For more info please contact Fred Pellenaars, Country manager Benelux
fred.pellenaars@webtrekk.com
+31 6 347 11 500
Delivering Locally Relevant Advertising Across ScreensMichael Zarcone
It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”
Using the Internet of Things to Hone in on Micro-MomentsTheAppLabb
Allow real time communication between back of house and front of house. Optimize interactions and drive results. Leverage ubiquitous connectivity to achieve stunning results. Give your customers the micro-moments that will make your business a favourite.
Cheap data storage and high-performance analytics are going to change the face of retail sector. And big data is going to play pivotal role in this technological revolution. You can find other reports related to Big data at http://www.marketresearchreports.com/big-data
Effective Business Practices 101 (5/8): Power Your Business With InformationDmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
This is the presentation I gave at the 2017 Seattle Small Business Expo covering how to find customers for your small business utilizing the AtoZdatabases tool from Sno-Isle Libraries.
There is a great deal of discussion about the potential of “big data,” the high-volume, high-variety information assets that require new forms of data processing to enable companies to make better decisions and operate more efficiently. There is, however, one important caveat. Many companies—probably most—work in relatively sparse data environments, without access to the abundant information needed for advanced analytics and data mining. Companies that only have access to “little data” can still use that information to improve their business.
Most of what companies know is typically held
in a data warehouse – a database that collects transactions and looks at customer transaction activity over time to understand who is buying what through which channel.
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Business intelligence norms are evolving across the retail industry, and leading retailers are prioritizing analytics initiatives as a result. While the trend toward retail analytics isn’t new, maturing technologies and techniques are. Here are the trends that will shape retail analytics in 2017.
Big Data for beginners, the main points you need to know. Simple answers to: What is Big Data? What are the benefits of Big Data? What is the future of Big Data?
Webtrekk´s presentation at the Marketing Insights & Big Data event 2014, Utrecht.
Be prepared, focus and look for small changes that drive big bucks.
E.g. measuring impact TV commercials on online revenue.
For more info please contact Fred Pellenaars, Country manager Benelux
fred.pellenaars@webtrekk.com
+31 6 347 11 500
1. Big Box for Big Data
I have been a member of Costco for twenty years. Well, originally my membership was
with Price Club, but they were swallowed up by their Seattle-based, separated at birth,
sister.
I am sitting at a table having my hot dog and soda ($1.50) watching a range of small
business owners push flatbed carts loaded with racks and cases of chips, eggs, bread
and deserts; as well as assorted miscellaneous large volume items sufficient to feed a
small orphanage.
Well, sometimes you really need a three gallon jar of pickled Indonesian peppers. No?
In any event, it strikes me that Big Data will do very well in the Big Box once a business
analytics solution has been introduced that automates strategic marketing for the SOHO
and independent retail business.
Historically, the ability to glean massive amounts of data from a wide range of sources,
sort the valued information and use this to formulate marketing decisions, has been the
luxury of the well-healed corporation.
Data was always structured in columns and rows.
Certainly Betty Chu rarely had such need for harvesting such data at her Stop‘N Shop.
There was little need for Excel when the back of a cigarette carton and a pencil would
allow her to tally inventory totals of Twinkies and Marlboro Lights.
Perhaps, the tab to manage the volume, variety, velocity and value of the data was
prohibitive. However, I expect there was not that much data to crunch about food to
munch.
So Betty Chu did marketing the old fashioned way, simply tear off a piece of paper and
write “Special” and put it in front of the candy bar display.
But today, Betty, her family, friends and customers spend thousands of hours on their
phones exchanging texts, photos, tunes, RFID tags and playing games.
Moods, tastes, desires and needs are unleashed in a tsunami of unstructured data.
Betty wants to organize this frenzy of information not only to make sure she remembers
everyone’s birthday but also to ensure she is stocking the right amount of red vines and
Bud Light and to let interested parties know when she starts stocking blueberry flavored
iced coffee with green tea extract.
The fact is that the once rarefied air of Big Data, Business Intelligence and the resulting
strategic opportunities it provides will soon be sold by a by a Big Box store near you.
2. Big Solution for Small Business
What features would Betty want from her Small Business, Business Intelligence
marketing solution? Here are some that come to mind:
1. Structured & Unstructured Data Extraction
Not only would actual cash receipts and inventory be reconciled, but this would also be
compared to product on order, available shelf and storage space and compared to cash
flow, margins as well as update the sales forecast and budget.
2. Social and Business Site Integration
All social and business sites (e.g. Twitter, Facebook, LinkedIn, etc.) would automatically
update according to the user parameters. Contact lists would be shared and groups
(e.g. friends, family, associates, vendors, etc.) would be automatically classified.
3. Vendor Promotions
Vendor promotions and available CO-OP would be automatically be updated and
automatically check various business-related matters (e.g. inventory levels, date alerts,
etc.).
4. Demographic Research
Demographic research would be readily available matching community demographics
and miscellaneous (e.g. weather and economic patterns, etc.) and providing data on top
selling products and services of similarly situated businesses.
4. Promotional Mass eMail & Text Templates
The small business owner would be prompted to send out a variety of promotional
messages to their contact lists (based on contact interest & buying patterns as well as
inventory and orders, etc.). Various seasonal templates would be offered as well as the
ability to increase the contact list instantly (e.g. “add 10,000 household with two or more
children contacts within five miles of your location, etc.).
5. Loyalty Membership
Automatically be signed up with community as well as national loyalty programs and
select from a variety of business specific loyalty programs that are initiated once
parameters have been selected. Incremental business would be charted by a wide
range of factors.
6. Visualization
All data will be provided with accompanying color graphs, bars and other charts to
clearly communicate the information.
3. 7. Media
Local area media options will be available based on budget parameters indicated during
set up. Advertisement placements would be coordinated with inventory levels, staffing,
etc.
7. Operations & Administration
Operational issues such as employee benefits, property leases and insurance, loans,
utilities, corporate filings and other operational and administrative issues would be
managed for optimum savings.
In short, the small local business operating in the strip mall will have access to the
resources that leading corporations have had for years. A low cost, SaaS version of the
Boston Consulting Group or McKinzie & Company.
I think I will have a slice of combo pizza and I wonder what aisle I can find the Angel
Funds.
.