This is the presentation I gave at the 2017 Seattle Small Business Expo covering how to find customers for your small business utilizing the AtoZdatabases tool from Sno-Isle Libraries.

1. Beat Your Competitors by
Knowing Your Customers
KASSY RODEHEAVER
LEAD LIBRARIAN FOR BUSINESS AT SNO-ISLE LIBRARIES

2. Step 1: Know Who Your Target
Customers Are
BUSINESS TO BUSINESS/B2B
 What industries are you targeting?
 How large are the companies?
 Where are the companies located?
 How old are the companies?
 Who owns the company?
 Are there any special features of the
company that might be important to think
about?
BUSINESS TO CONSUMER/B2C
 Age
 Gender
 Income level
 Buying habits
 Marital status
 Family status
 Geographic location
 Political affiliations
 Hobbies or Lifestyles
 Homeowner or
Renter
 Home Value

3. Step 2: Use AtoZdatabases Tool on Sno-Isle Libraries’
website to Create Targeted Lists

4. Getting to the
Tool
1. Go to our website
2. Click on the Business
tab
3. Start your business
4. Find Customers
www.sno-isle.org

5. B2B Example
A business that wants to find
businesses or individuals
that teach classes
30 Million Businesses & Executives
(also useful for B2C: New Businesses, Healthcare
Professionals)

6. B2B Example
A business that wants to find
businesses or individuals
that teach classes
Select Relevant Search Parameters

7. B2B Example
A business that wants to find
businesses or individuals
that teach classes
From 30 Million to 418 Contacts

8. List of Results
• Look at the individual
business profiles
• Map the businesses
• Create a data
visualization graph
• Download up to 1000 full
records at a time
• Print or Email
Columns are sortable

9. Business Profile
Other content includes:
• Description
• Ownership
• Corporate Linkage
• Competitors
• Nearby Businesses
• Historical Data
• Internet Presence

10. Data
Visualization
When you’re on the list of
results, click on “Map” at the
top.
Zoom in and out.

11. Data
Visualization
When you’re on the list of
results, click on “Graph” at
the top.
You can also make this a bar graph by selecting that icon or
manipulate the results by selecting other options (revenue,
employees, etc).

12. Download
Spreadsheets
1. Select all records (up to
1000 at a time)
2. Click on Download
3. Select file options.
Choose name, format, & level of detail.
Details View = All info except for emails.

13. B2C Example
Craft beer bar & bottle shop
in Everett, WA.
220 Million Residents
(also useful for B2C: New Movers, New Homeowners)

14. B2C Example
Craft beer bar & bottle shop
in Everett, WA.
Choose your search parameters.

15. Interests /
Hobbies /
Lifestyles
A closer look at these
selections.
Your marketing data is bought, repackaged, then made
searchable in AtoZdatabases.

16. B2C Example
Craft beer bar & bottle shop
in Everett, WA.
From 220 Million to 7,467 potential customers.

17. List of Results
• Look at the individual
profiles
• Map the individuals
• Create a data
visualization graph
• Download up to 1000 full
records at a time
• Print or Email
Warning: Phone numbers may be on a Do Not Call list.

18. Individual
Profiles
When you’re on the list of
results, click on anyone’s name
to see individual information.
All of this is exportable as well.
Marketing info is sometimes a little scary.

19. Data
Visualization
When you’re on the list of
results, click on “Map” at the
top.
Zoom in and out.

20. Download
Spreadsheets
1. Select all records (up to
1000 at a time)
2. Click on Download
3. Select file options.
Choose name, format, & level of detail.
Tip: Select 40 pages, download 1K records, then “Revise
Search”; Jump to page 41 and download next 1K records

21. Step 3: Get a
Library Card
Getting our library card also gets you free
access to:
 Lynda.com: Video tutorials on software packages, web design,
business/management skills, financial literacy, job/career skills,
social networking, etc.
 ABI/INFORM Trade & Industry: Trade & industry-focused
information, including First Research reports
 Business Plans eBookshelf: Actual business plans compiled by,
and aimed at, entrepreneurs seeking funding for small
businesses.
 Business Source Premier: Search regional, national and
international business news.
 LegalForms: Washington-specific legal forms
 DemographicsNow: U.S. demographic data for gaining
consumer and market insight for opening a business, finding an
audience for products/services, or analyzing the shifts and needs
of a given population.
 Small Business Reference Center: Dozens of legal guides
written for the layperson specifically on small business issues,
market research data, industry articles, and more
Anyone in the state of
Washington who pays library
taxes is eligible for a free
card from Sno-Isle Libraries.
All you need is to fill out our
form, have me verify your
government issued photo ID,
then get your library card!

22. Additional Business Services
at Sno-Isle Libraries
 Free business classes for both startups & existing businesses covering topics such as: business
startup, marketing, website design, understanding your finances, networking skills, etc.
 Free SCORE business mentor sessions at 5 libraries
 One-to-one business research consultations in our Book a Librarian sessions
 Connect with us via chat, text, email, phone, or in person for help finding business information
 Join our Entrepreneurs at Sno-Isle Libraries Meetup.com group
 Free black & white printing (70 pages every week)
 Free WiFi and computers
 Marysville and Lynnwood libraries have additional tech services

23. Any questions?
DON’T LEAVE WITHOUT:
 Your new library card – get a form from the back table, fill it out, then bring it to me
 Getting a Open for Business brochure about additional free services provided by the library
 Snagging a flash drive with sample documents from AtoZdatabases and the other tools
provided by Sno-Isle Libraries
 Visiting our booth today! Seattle Public Libraries and King County Library System are also
here today… collect all of our library cards!