The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
The document describes a presentation on an interactive and tangible game for kids ages 2-5 that teaches alphabets, colors, and color mixing using physical blocks with fiducial markers that are recognized by software. The game aims to make learning fun through play and competition between two players while developing early education skills and lasting memory through a picture-based interface.
The Ahlan! Hot 100 app was launched in 2011 for the iPhone and iPad to provide an online interactive experience of their annual publication that ranks the most influential people. The app allows users to view photos, videos and behind the scenes footage from the publication and gala event. It was created to expand the brand's digital presence and engage more fans as the print edition often sells out. The app customized for each device and allows searching past issues on the app.
Bertrand Iroegbu has over 10 years of experience in digital marketing, social media management, and sales consulting. He has worked with major brands like Pampers Arabia, Braun Beauty Arabia, and Ariel Arabia developing marketing strategies, managing social media accounts, and growing new business. Currently, he works as a freelance sales and marketing consultant providing services like developing sales pitches, competitor analysis, and budget implementation. He holds a B.Sc. in Information Technology and Business Information Systems from Middlesex University as well as certifications in software engineering and social media consulting.
This document is a checklist from Lost in Media providing feedback on guidelines for a British Council Facebook page promoting a book fair event in the United Arab Emirates. It includes recommendations to extend the page lifespan beyond the requested expiry date of April 5th to allow for more feedback collection over 1-2 additional months. Lost in Media also offers premium services including designing a feedback collection platform, an Arabic social media presence, and content moderation of the Facebook page with prompt communication to ensure timely approvals and execution. Written confirmation of any premium services is requested to finalize the strategy.
The document analyzes the website Ezeliving.com for a potential partnership. It finds that the site has very low traffic, with less than 500 monthly visitors and 168 monthly users. It also has a low web presence, ranking below 6 million on Alexa and being absent from important indexes like DMOZ. Based on this analysis, the social media manager strongly discourages a partnership with Ezeliving due to its poor regional and global online presence.
PR and Social media presentation for Mercedes BenzPrince Bertrand
The document provides details on Mercedes Benz's social media strategy for their Middle East markets. It outlines their plans for Facebook, Twitter, Instagram and other platforms. For Facebook, their strategy includes listening to customers, responding quickly to comments, building conversations, monitoring the page and leveraging Facebook's EdgeRank formula. They plan to post twice daily on Facebook and provide weekly reports. For Twitter, they will tweet on weekends and busy times to maximize engagement and figure out the best tweet pacing. Instagram will focus on engaging the mobile audience and driving traffic to the website.
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
The document describes a presentation on an interactive and tangible game for kids ages 2-5 that teaches alphabets, colors, and color mixing using physical blocks with fiducial markers that are recognized by software. The game aims to make learning fun through play and competition between two players while developing early education skills and lasting memory through a picture-based interface.
The Ahlan! Hot 100 app was launched in 2011 for the iPhone and iPad to provide an online interactive experience of their annual publication that ranks the most influential people. The app allows users to view photos, videos and behind the scenes footage from the publication and gala event. It was created to expand the brand's digital presence and engage more fans as the print edition often sells out. The app customized for each device and allows searching past issues on the app.
Bertrand Iroegbu has over 10 years of experience in digital marketing, social media management, and sales consulting. He has worked with major brands like Pampers Arabia, Braun Beauty Arabia, and Ariel Arabia developing marketing strategies, managing social media accounts, and growing new business. Currently, he works as a freelance sales and marketing consultant providing services like developing sales pitches, competitor analysis, and budget implementation. He holds a B.Sc. in Information Technology and Business Information Systems from Middlesex University as well as certifications in software engineering and social media consulting.
This document is a checklist from Lost in Media providing feedback on guidelines for a British Council Facebook page promoting a book fair event in the United Arab Emirates. It includes recommendations to extend the page lifespan beyond the requested expiry date of April 5th to allow for more feedback collection over 1-2 additional months. Lost in Media also offers premium services including designing a feedback collection platform, an Arabic social media presence, and content moderation of the Facebook page with prompt communication to ensure timely approvals and execution. Written confirmation of any premium services is requested to finalize the strategy.
The document analyzes the website Ezeliving.com for a potential partnership. It finds that the site has very low traffic, with less than 500 monthly visitors and 168 monthly users. It also has a low web presence, ranking below 6 million on Alexa and being absent from important indexes like DMOZ. Based on this analysis, the social media manager strongly discourages a partnership with Ezeliving due to its poor regional and global online presence.
PR and Social media presentation for Mercedes BenzPrince Bertrand
The document provides details on Mercedes Benz's social media strategy for their Middle East markets. It outlines their plans for Facebook, Twitter, Instagram and other platforms. For Facebook, their strategy includes listening to customers, responding quickly to comments, building conversations, monitoring the page and leveraging Facebook's EdgeRank formula. They plan to post twice daily on Facebook and provide weekly reports. For Twitter, they will tweet on weekends and busy times to maximize engagement and figure out the best tweet pacing. Instagram will focus on engaging the mobile audience and driving traffic to the website.
ITP Publishing Group will launch the 62nd international edition of Cosmopolitan magazine in the Middle East in March 2011. Cosmopolitan is the best-selling women's magazine worldwide with over 60 international editions. ITP will publish the Middle East edition in English with an initial print run of 15,000 copies to be distributed across the Gulf Cooperation Council countries and Lebanon.
The document outlines a strategy for optimizing a website called Expatholidays in three phases: pre-launch, launch, and post-launch. The pre-launch phase involves on-page and off-page SEO optimization. The launch phase focuses on directory and search engine submissions as well as paid advertising. The post-launch phase aims to build site popularity through social media, link building, and content creation. Key activities include keyword research, social media marketing, link exchanges, and analytics tracking to monitor progress.
The document discusses project risk management processes and their importance. It defines project risk management as involving identification, analysis and response to project risks. The key project risk management processes are risk identification, risk quantification, risk response development, and risk response control. These help manage threats and opportunities throughout the project lifecycle. Effective risk management can significantly reduce project problems and failures.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
The document reflects on a game called "Bright Kids" designed by the author's group for children ages 4-7 to teach color mixing and alphabets. The game uses tangible interactive technology including colored boxes with fiducial markers to be identified by a webcam. The author contributed to design, implementation, and evaluation stages, and learned about programming, reactivision, fiducials and processing. Some difficulties included tight schedule and limited coding knowledge. The conclusion is that the author learned about interacting with computers beyond keyboards and gained knowledge in programming and designing interactive games.
The document discusses Cisco's business process re-engineering efforts. It describes how Cisco's rapid growth led to inefficiencies in its manual ordering and tracking systems. This prompted Cisco to re-engineer its processes to create an online ordering system called Manufacturing Connection Online. This system streamlined ordering, reduced costs by $24 million and labor costs by $51 million, and cut inventory by 45%. Cisco's re-engineering proved more effective than earlier simplification efforts and better positioned the company for continued growth.
This document proposes an e-learning software project to teach scientific decision making. The software would have modules to teach the fundamentals, methods, application and real-life examples of scientific decision making. It would also include assessments to help users evaluate their understanding. The project aims to help final year IT students and junior managers improve their decision making skills. If developed, the software would be made available online and on mobile platforms for easy access and self-paced learning. It would be evaluated by testing from target users and subject experts to ensure it meets learning objectives before final release.
The document outlines a risk response plan for an e-learning software project. It identifies 7 key risks like late commencement, poor skills, and excess costs. For each risk, it describes the risk impact and proposed responses. These include holding more frequent meetings, acquiring tutorials to improve skills, ensuring adherence to quality standards, and closely tracking schedules and activities to deliver the project on time and on budget. The goal is to deliver a high quality e-learning software that meets requirements.
7 ways to build customer relationships on facebookPrince Bertrand
The document provides 7 ways for companies to build customer relationships on Facebook:
1. Build a single database of all Facebook fans and their activities across different social media platforms.
2. Prioritize important fan engagements like posting, sharing content, or visiting the company website.
3. Identify the most active and influential fans to strategically reach them.
4. Give value to fans through recognition, badges, or virtual/actual gifts based on their activities.
5. Connect the Facebook loyalty program to existing customer loyalty programs by allowing fans to convert virtual points to loyalty points.
6. Communicate the value and rewards offered to fans for their engagement.
7. Measure return on investment by analyzing
The document provides a reflective log from a student on their Computing Project Management module. It summarizes the key lessons and activities from the individual and group projects undertaken as part of the module. For the individual project, the student wrote an essay on project risk management which increased their knowledge. For the group project, the student helped design course modules for an e-learning software while gaining experience working as part of a team to overcome challenges. Overall, the student felt the module provided valuable skills and knowledge to pursue a career as a project manager.
1. The document outlines a 13 point Twitter strategy for Ahlanlive, focusing on optimizing tweets, profile page, hashtags, retweets and more to boost organic rankings.
2. Key aspects include optimizing the Twitter bio, profile page links, following related accounts, using URL shorteners, adding keywords and hashtags to tweets.
3. The strategy also covers retweeting other content to encourage traffic, keeping tweets relevant to niche topics, and making tweets spread virally by adding popular terms and going viral.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
ITP Publishing Group will launch the 62nd international edition of Cosmopolitan magazine in the Middle East in March 2011. Cosmopolitan is the best-selling women's magazine worldwide with over 60 international editions. ITP will publish the Middle East edition in English with an initial print run of 15,000 copies to be distributed across the Gulf Cooperation Council countries and Lebanon.
The document outlines a strategy for optimizing a website called Expatholidays in three phases: pre-launch, launch, and post-launch. The pre-launch phase involves on-page and off-page SEO optimization. The launch phase focuses on directory and search engine submissions as well as paid advertising. The post-launch phase aims to build site popularity through social media, link building, and content creation. Key activities include keyword research, social media marketing, link exchanges, and analytics tracking to monitor progress.
The document discusses project risk management processes and their importance. It defines project risk management as involving identification, analysis and response to project risks. The key project risk management processes are risk identification, risk quantification, risk response development, and risk response control. These help manage threats and opportunities throughout the project lifecycle. Effective risk management can significantly reduce project problems and failures.
This document provides an online marketing strategy and plan focused on search engine optimization (SEO). It outlines 11 key SEO strategies, including writing keyword-rich page titles and meta descriptions, including keywords in headers, links, and images, developing focused keyword pages, and fine-tuning on-page elements for search engines. The goal is to rank high in organic search results by providing clues to search engines about the topic of each page through on-page elements.
The document reflects on a game called "Bright Kids" designed by the author's group for children ages 4-7 to teach color mixing and alphabets. The game uses tangible interactive technology including colored boxes with fiducial markers to be identified by a webcam. The author contributed to design, implementation, and evaluation stages, and learned about programming, reactivision, fiducials and processing. Some difficulties included tight schedule and limited coding knowledge. The conclusion is that the author learned about interacting with computers beyond keyboards and gained knowledge in programming and designing interactive games.
The document discusses Cisco's business process re-engineering efforts. It describes how Cisco's rapid growth led to inefficiencies in its manual ordering and tracking systems. This prompted Cisco to re-engineer its processes to create an online ordering system called Manufacturing Connection Online. This system streamlined ordering, reduced costs by $24 million and labor costs by $51 million, and cut inventory by 45%. Cisco's re-engineering proved more effective than earlier simplification efforts and better positioned the company for continued growth.
This document proposes an e-learning software project to teach scientific decision making. The software would have modules to teach the fundamentals, methods, application and real-life examples of scientific decision making. It would also include assessments to help users evaluate their understanding. The project aims to help final year IT students and junior managers improve their decision making skills. If developed, the software would be made available online and on mobile platforms for easy access and self-paced learning. It would be evaluated by testing from target users and subject experts to ensure it meets learning objectives before final release.
The document outlines a risk response plan for an e-learning software project. It identifies 7 key risks like late commencement, poor skills, and excess costs. For each risk, it describes the risk impact and proposed responses. These include holding more frequent meetings, acquiring tutorials to improve skills, ensuring adherence to quality standards, and closely tracking schedules and activities to deliver the project on time and on budget. The goal is to deliver a high quality e-learning software that meets requirements.
7 ways to build customer relationships on facebookPrince Bertrand
The document provides 7 ways for companies to build customer relationships on Facebook:
1. Build a single database of all Facebook fans and their activities across different social media platforms.
2. Prioritize important fan engagements like posting, sharing content, or visiting the company website.
3. Identify the most active and influential fans to strategically reach them.
4. Give value to fans through recognition, badges, or virtual/actual gifts based on their activities.
5. Connect the Facebook loyalty program to existing customer loyalty programs by allowing fans to convert virtual points to loyalty points.
6. Communicate the value and rewards offered to fans for their engagement.
7. Measure return on investment by analyzing
The document provides a reflective log from a student on their Computing Project Management module. It summarizes the key lessons and activities from the individual and group projects undertaken as part of the module. For the individual project, the student wrote an essay on project risk management which increased their knowledge. For the group project, the student helped design course modules for an e-learning software while gaining experience working as part of a team to overcome challenges. Overall, the student felt the module provided valuable skills and knowledge to pursue a career as a project manager.
1. The document outlines a 13 point Twitter strategy for Ahlanlive, focusing on optimizing tweets, profile page, hashtags, retweets and more to boost organic rankings.
2. Key aspects include optimizing the Twitter bio, profile page links, following related accounts, using URL shorteners, adding keywords and hashtags to tweets.
3. The strategy also covers retweeting other content to encourage traffic, keeping tweets relevant to niche topics, and making tweets spread virally by adding popular terms and going viral.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
The Biggest Threat to Western Civilization _ Andy Blumenthal _ The Blogs.pdfAndy (Avraham) Blumenthal
Article in The Times of Israel by Andy Blumenthal: China and Russia are commonly considered the biggest military threats to Western civilization, but I believe that is incorrect. The biggest strategic threat is a terrorist Jihadi Caliphate.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Your Go-To Press Release Newswire for Maximum Visibility and Impact.pdfPressReleasePower4
This downloadable guide explains why press releases are still important for businesses today and the challenges you might face with traditional distribution methods. Learn how [Your Website Name] offers a comprehensive solution for crafting compelling press releases, targeting the right media outlets, and maximizing visibility.
1. ITP Publishing Group To Launch Middle East Edition Of Cosmopolitan
The 62nd edition of the world's best-selling women's magazine, Cosmopolitan, is set to launch in the Middle East in
March 2011.
Dubai Media City, Dubai, January 3, 2011 /India PRwire/ -- ITP, the Middle East's leading consumer and business
magazine publisher, today announced the launch of Cosmopolitan Middle East. The magazine will join ITP's
growing portfolio of market-leading women's titles which include Harper's Bazaar, VIVA, L'Officiel, Ahlan!, Grazia
and Shape. The best-selling magazine in its category, Cosmopolitan has 61 international editions, most recently
launching in Mongolia. The magazine is published in 32 languages and is distributed in over 100 countries, making
it one of the most dynamic brands worldwide.
Cosmopolitan Middle East will be aimed at a young, female audience offering its readers information on every
aspect of their lives from fashion and beauty, to relationships and romance, the latest on women's health and
well-being as well as what's happening in pop culture and entertainment. The magazine's engaging, upbeat and
informative tone will resonate with the young women of the region. "The Middle East has one of the youngest
populations in the world so introducing a local edition of the world's best-selling magazines for young women
seems an obvious decision. Cosmopolitan is a colossal brand and we are looking forward to launching and
developing it in this region" said Walid Akawi, CEO of ITP.
Published by Hearst Magazines International, the Cosmopolitan brand was first founded in 1886 in the United
States and re-imagined in 1965 by legendary editor Helen Gurley Brown, becoming the powerhouse in women's
magazines it is today. In the 1970's it began reaching the women of the world with its first international editions in
the UK, Australia, Brazil and France. "We are pleased to be launching Cosmopolitan Middle East and believe it will
resonate well with young women in the region," said Duncan Edwards, president & CEO of Hearst Magazines
International. "As we have had success with ITP Consumer on the Middle East edition of Harper's Bazaar and
Esquire, we know that they are truly a best-in-class publishing partner."
Cosmopolitan Middle East will be published in English-language with an initial print run of 15,000 copies and will be
circulated across the GCC and Lebanon, available at all major retail outlets. The Middle East will be the 62nd
edition of Cosmopolitan and the 3rd Hearst title that ITP has brought to the region.
Notes to Editor
About ITP Publishing Group: ITP publishes more magazines serving the Middle East's consumer and business
markets than any other company. The group's activities include magazine publishing, internet ventures and online
publishing, contract and corporate publishing and event management.
About Hearst Magazines International: Hearst Magazines International publishes 155 editions of 23 magazine
brands for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan,
CosmoGIRL!, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, Redbook and Seventeen.
Hearst Magazines, a division of Hearst Corporation , is one of the world's largest publishers of monthly magazines
with a total of 14 U.S. titles. In Great Britain, a wholly owned subsidiary, The National Magazine Company Limited,
publishes 20 magazines.
About Cosmopolitan: Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the
U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers
the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment.
Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). In
addition to its U.S. flagship, Cosmopolitan publishes 61 editions around the world. Hearst Magazines, a unit of
Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly
200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through
its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of
monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring
2010 MRI).
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