Corporate Social Responsibility in Africa

Delivering Your Corporate Social Responsibility and Social Environmental Responsibility for the Benefit of You & Country
Connecting - People - Brands - Investment

I N T R O D U C T I O N
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This session will offer guidance on how best to
contribute to the socio-Environmental
development of the countries in which you
operate, ensuring the long-term profitability
and sustainability of your businesses.

O V E R V I E W
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Present a solid framework working in collaboration with in Africa and Association for African
Owned to demonstrate a viable commercial and technical model for the promotion of delivering your
Corporate Social Responsibility (CSR) and Social Environmental Responsibility (SER).
Construct a clear plan that will show what of Corporate Social Responsibility (CSR) and Social
Environmental Responsibility (SER) are getting in terms of exposure set against their investment in CSR/SER.
The way forward simply for commercial reasons:
Ensure that a solid commercial and technical foundation is in place which provides the with the
confidence that there is a strong and solid commercial purpose to embrace CSR and SER.
Through BAP and AAOE expose to our existing marketing operations. This provides immediate revenue
framework as commercial interaction flow from this turning commercial into commercial .
should be able to leverage the commercial foundation to promote Corporate Social Responsibility (CSR)
and Social Environmental Responsibility (SER). This is simply a logical approach to the changing global market this will
compliment the foundations set by in Africa and Association for African Owned .
Ghana is known for the gateway to the West African market the joint collaboration between Business in Africa Pays
and The Association for African Owned Enterprises will ensure that this position is maintained to a high level.

BACKGROUND
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3) by earning adequate returns on the employed resources.
A broader definition expands from a focus on stakeholders to
include philanthropy and volunteering.
Business dictionary defines CSR/SER
community and environment (both ecological and social) in which it operates.
Companies express this citizenship:
1) through their waste and pollution reduction processes,
2) by contributing educational and social programs and

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W H Y T A K E A N I N T E R E S T I N C S R / S E R ?
Stakeholders are now more conscious in not just buying a good product /
service but want to know where the product/service comes from who
is the company behind the product/service?
Increased pressure on companies to look good in the consumers
eyes within markets.
Employees want more than just a pay check they want a sense of
fulfilment.
Investors also have their needs with their investments which are similar.

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WHAT SHOULD BE YOUR APPROACH TO THE ISSUE?
LOOKING GOOD
LOOKING BAD
DO MORE DO LESS

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WHAT HAPPENS WHEN CSR/SER GOES WRONG?

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WHAT'S BEING DONE IN GHANA?

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CONTRIBUTING EDUCATIONAL AND SOCIAL PROGRAMS

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AN ENGAGEMENT PLAN CAN ASSIST IN REACHING A DESIRED AUDIENCE.
DO YOU HAVE A CORPORATE SOCIAL RESPONSIBILITY INDIVIDUAL OR TEAM WHO PLANS
THE GOALS AND OBJECTIVES OF THE ORGANIZATION.
AS WITH ANY CORPORATE ACTIVITY, DO YOU HAVE A DEFINED BUDGET WHICH
DEMONSTRATES COMMITMENT AND SCALES THE PROGRAM'S RELATIVE IMPORTANCE.

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MTN Ghana Foundation in partnership with Ecobank Ghana
organised a blood donation exercise aimed at replenishing
blood banks in select hospitals in the country.
The annual blood donation exercise dubbed a Life
is targeted at collecting 700 pints of blood from
donation centres in Accra, Kumasi, Shama, Takoradi and
Tamale.
The blood collected was distributed to the National Blood Bank
at Korle Bu Teaching Hospital, Ridge Hospital, Komfo Anokye
Teaching Hospital, Effia Nkwanta and Tamale Teaching
Hospitals.

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GIVIN G DISA DVANTAGED
COMMUN ITIES H OP E
TH ROUGH SP ORT

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O P E N I N G N E W B O R D E R S
HRH PRINCE ALI BIN HUSSEIN OF JORDAN

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POTENTIAL BUSINESS BENEFITS

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Changing mind sets that allow businesses to
adopt non-financial measures of success.
CSR benefits are hard to quantify BUT there is a
correlation between social/environmental
performance and financial performance.

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THE BUSINESS CASE FOR CSR/SER

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TRIPLE BOTTOM LINE
"People, planet and profit"
"People" refers to fair labour practices, the community and region where the business
operates.
"Planet" refers to sustainable environmental practices.
Environmental value created by the organization after deducting the cost
of all inputs, including the cost of the capital (unlike accounting definitions of profit).

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CSR can also help improve the perception of a company among its staff, particularly when
staff can become involved through payroll giving, fundraising activities or community
volunteering. CSR has been credited with encouraging customer orientation among
customer-facing employees.
HUMAN RESOURCES
A CSR program can be an aid to recruitment and retention, particularly within the
competitive graduate student market.
Potential recruits often consider a firm's CSR policy.

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Managing risk is an important executive responsibility. Reputations that take decades to
build up can be ruined in hours through corruption scandals or environmental accidents.
These draw unwanted attention from regulators, courts, governments and media.
CSR can limit these risks.
RISK MANAGEMENT

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Some companies use CSR methodologies as a strategic tactic to gain public support for their
presence in global markets, helping them sustain a competitive advantage by using their
social contributions as another form of advertising.
BRAND DIF F ERENTIATIO N
D I F F E R E N T I A T I O N = S E P A R A T I O N = COMMERCIALISATION
CSR can help build customer loyalty based on distinctive ethical values. Some companies use
their commitment to CSR as their primary positioning tool. e.g., The Body Shop

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A CSR program can persuade governments and the public that a company
takes health and safety, diversity and the environment seriously, reducing the likelihood
that company practices will be closely monitored.
REDUCED SCRUTINY
Corporations are keen to avoid interference in their business
through taxation and/or regulations.

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Appropriate CSR programs can increase the attractiveness of supplier firms to
potential customer corporations. E.g., a fashion merchandiser may find value
in an overseas manufacturer that uses CSR to establish a positive image and
to reduce the risks of bad publicity from uncovered misbehaviour.
SUPPLIER RELATIONS

Inspiration and Energy Limited Connecting - People - Brands Investment
Registered office: OKOMFO ANOKYE STREET P.O.BOX CS 8659, TEMA, GHANA Email: info@iandeonline.com
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This program involves the under 18,17,15,12 from the education institution within the country.ie schools and colleges from Junior high schools to senior high
school. Under the formal sector a football tournament is being organized the ministry of youth and sports, sanction by Ghana education service which
comes under the educational calendar yearly. This system brings all schools under the above educational level mention above to play among each other.
The tournament is being divided into Northern and southern sector. Where schools in the Ashanti region, the three northern regions, Brong Ahafo region, a
play knockout to get three top school teams for the national event.
This replicated the southern sector, schools from, Greater Accra, Eastern region, central region, western region and Volta region. At the end of the
tournament six solid teams representing north and south for the ultimate glory as a champion in Ghana.
The informal involves the various registered cults teams around the country, own by individuals and registered under the Ghana football Association.
There is a colts mini league on going in the country but has no sponsor and is not very active nationwide.
1. To bring out and develop talent of young footballers in the country.
2. The various national youth teams feed on this concept to build their various teams for the nation.
3. Individual young but brilliant players get professional contracts and scholarships.
4. Corporate Ghana get recognize and sell their products by way of sponsorship and partnerships.
5. Schools get publicity, attract more students to enrol and obtain improved sports facilities.
6. The media gets content and sell their products.
Sponsors Individual support groups, corporate Ghana, government agencies, The GFA, media and etc comes together to promote and make
it a national festival.

LIAISE WITH ALL SPORTING INSTITUTIONS ABROAD IN RELATION TO
PROVIDING TRAINING, SPORTING EXHIBITIONS AND
INFRASTRUCTURE DEVELOPMENT COLLABORATIONS
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We are currently engaged in discussions with a major English Premier club to assist in the provision of a national football.
The way this would work in the following way:
EPL club to propose overall strategic framework & operating requirements for a national Academy in Ghana
EPL club to suggested required staffing, infrastructure & recruitment strategy for such an Academy
EPL club to consult and run the recruitment process for staff to operate the Academy
EPL club to lend ongoing support & consultancy services to the ongoing running of the Academy
EPL club to lend IP & level of marketing assets to brand & help promote the Academy
Provision of initial level of set up training apparel & right to purchase and provide further Arsenal apparel for players of the Academy
EPL club to provide some level of opportunity to players from the Academy on a yearly basis (training camp at UK youth training facility - Hale End etc)
EPL club to advise on getting access to global scouting network to assist in Development of players outside of Ghana
We have already introduced the worlds largest football business exhibition company to Ghana. Soccerex brings the world of football together in order to
boast exposure to a national sporting profile.
Football Factor give the nation an opportunity to expose its talents to the world wide market. Our recent program has already seen talent being spotted.
TRAINING
Stefan Schwarz and Joao Henriques will provide Ghana with the LTPD training Project.

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HOW DOES THE
COMMUNITY AND
ENVIRONMENT
BENEFIT?

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HOW DOES THE
COMMUNITY AND
ENVIRONMENT
BENEFIT?

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Managing Director of Inspiration and
Energy limited in Ghana. Mr. Darko heads
the international strategic business
investment management consultancy
group in Ghana.
Bobbie Anokye-Edwards is an astute
entrepreneur and a Solicitor, Bobbie
advises on a broad range of commercial
and individual issues within the Sports and
Entertainment industry.
Michael Kyei is the I&E London & Ghana-
based corporate director. He brings a
wealth of experience in corporate
Strategy, Marketing, supplier
management and supply chain logistics.
He has worked with some of the most
well known corporations such as British
Airways the NHS.
Chairman of Inspiration and Energy Ltd. A
recommended U.K based practicing
Lawyer at leading legal 500 law practice in
UK. High Court Advocate of The Supreme
Court of England and Wales.
Appointed by the English Football
Association (FA) as Chairman panel
member of the disciplinary panel dealing
with Anti-discrimination disciplinary matters.

RESPONSIBILITIES OF THE
MANAGEMENT TEAM
To manage the entire strategic program with integrity and provide a world
class service to partners.
To exercise our contacts around the globe to ensure that our platform has
experts and specialists to oversee the project process.
To utilize our mandates to encourage investment in Ghana.
To provide creative content and concept material for major investment
and marketing penetration to secure exploitation for commercial revenue.
To procure and process all Project relevant information which may be of
interest to .
To provide with additional support during the implementation
phase of proposals.
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CONCLUSIONS
Enhanced customer loyalty
Poor CSR and SER image can detract from a brand and costs sales
Reduced operational costs e.g. green agenda, waste, ethical issues
Improved development
Embrace Association for African
platform key players.

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info@iandeonline.com
legal@iandeonline.com
michaelkyei@iandeonline.com

Corporate Social Responsibility in Africa

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