SlideShare a Scribd company logo
1 of 18
Corporate Logos
The Logo
• A logo (short for logotype) is a visual
representation of a Company, Organization,
Product, or Service.
• A good logo is easy to read, visually
appealing, and tells something about the
thing it represents.
Type Logos
• Some logos incorporate the company’s
name in them. This one is stylized text
(writing).
Emblems
• Some logos have come to communicate an
identity without words. These are graphic
logos, or emblems.
• How many of the following logos can you
identify?
• In your opinion, what makes them good or
bad visual emissaries of the product or
service they represent?
Logo Resources
• www.brandsoftheworld.com
• http://www.craftive.co.uk/logodesign/company-logo-design/

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Corporate logos

  • 2. The Logo • A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. • A good logo is easy to read, visually appealing, and tells something about the thing it represents.
  • 3. Type Logos • Some logos incorporate the company’s name in them. This one is stylized text (writing).
  • 4. Emblems • Some logos have come to communicate an identity without words. These are graphic logos, or emblems.
  • 5. • How many of the following logos can you identify? • In your opinion, what makes them good or bad visual emissaries of the product or service they represent?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Logo Resources • www.brandsoftheworld.com • http://www.craftive.co.uk/logodesign/company-logo-design/