The document discusses sales promotions, including what they are, the tools used for promotions for consumers and dealers, and how they help build brands. It then discusses Luminous Power Technologies, a leading power and home electrical company in India with 7 manufacturing units and a presence in over 36 countries. Luminous uses various sales promotion tools and schemes for distributors, retailers, and customers to drive growth, achieving a 60% increase between 2018-2019. Finally, it introduces GreatWhite Electricals and its vision to redefine electrical product usage through innovation, design, and earth-friendly practices.

1. Sales Promotions

2.  What is sales promotions?
 Sales PromotionsAudience
 Tools For Sales promotions
 Utility Of Sales Promotions
 Factors of sale promotion in brand building
 About Luminious
 Journey of Success
 Global Presences
 Products of Luminious
 Sales promotions tools used by luminious
 Growth Rate

3.  Sales promotion refers to many kind of selling
incentives and techniques intended to
produce immediate or short-term sales effects
 Altering long term Brand value
 It typically include price deals, Quantity deals
Discounts, coupons, Refund or Rebate, Trading
stamp, Premiums, packaged premium,
samples, contests etc.

4. Sales promotions Audience
Sales Promotions tools
For Consumers.
Sales Promotions tools
For Dealers.
.

5. .
 Discount
 Coupon
 Refund And Rebate
 Free sampling
 Container premium
 Bandaged premiums
 Easy return policy
 Premiums
 Self-liquidating premium
 Sampling
 Quality
 Dealer’s Gifts
 Demonstration
 Dealer’s sale contest
 Trade Allowances
 Trade-buy-backAllowances
 Co-operative advertisement &
allowances
 Trade fairs and Exhibitios
 Trading stamps
 Quantity Deals
Sales Promotions tools For Consumer Sales Promotions tools For Dealers

6.  Dissonances Reductions
(Sales promotions reduces confusions in the consumer’s mind )
 First Move
(Be the first enter the consumer’s mind )
 Jump- start Effects
(Sale promotions helps in getting the brand off the ground)
 Motivation
(promote leverage the key factor of customer satisfaction)

7.  Construct
(Promotions should be constructed keeping in mind brand objectives and
consumer behavior)
 Length of the promotion
(The duration should be right, not for too long or too short )
 Prefect timing
(The right time is when the consumer has the desire to spend)
 Zero Hour Glitches
(Depletion should not be a problem)

8. Luminous Power Technologies is the leading power and home
electrical specialist in India having a vast portfolio comprising
of Power back up solutions such as UPS, Batteries and Solar
Applications to Electrical offerings such as Fans, LED
Lighting, Switches and Wires.
With 7 manufacturing units, more than 28 sales offices in
India and presence in over 36 countries, 6000 employees serve
more than 60,000 channel partners and millions of customers.
Company’s motto has always been on Customer Delightment
through Innovation & Passion with the focus on Execution &
Team-work. Luminous passionately innovates to make life

9.  .
70M+
Satisfied customers
36+
Countries of sale
7
Factories
70,000+
Dealer network
30
Year of History
6000+
People
114
R&D resources
2900+
Distributor network

10. Journey of Success

13.  Scheme For Distributor
Luminios
jis pai desh kare bharosa
SlabTarget Gifts
10,00,000 AmazonVoucher Worth Rs.4000
15,00,000 Samsung Mobile phone
30,00,000 Laptop
50,00,000 Honda Activa
75,00,000 Samsung L654 Refrigerator(or
equivalent value)
1,00,00,000 Yamaha FZ 25

14.  Scheme For Retailer
 Scheme For Customers
Discount 15-22% off On MRP
Extra Warranty
Fast And Easy Servics (with in 48hrs)
Offer easy payments on installment plans
Slabs Gifts
40,000 Prestige Hand Blender
80,000 Prestige Sandwich Maker
1,20,000 Prestige Juicer
1,50,000 VIPTrolley Bag

15. 0
2
4
6
8
10
12
14
2018 2019
60% Growth

17.  GreatWhite Electricals is vision of the same group that once pioneered the first
‘Piano’ switches in 1963.The group is in the business since last 5 decades under
the guidance of the industry pioneer, Jadavji Lalji Anchorwala and under the able
management of his two sons Mr. Mehul Shah and Mr. Hemang Shah, the
company has launched multiple products spanning various categories: Electrical
Wiring Devices(EWD),Wires and Cables, Circuit protection system (MCB/RCCB’s)
and Lighting & Luminaries.The company has state of the art facilities in Haridwar
andValsad and has already launched brands like Petra,Tivoli, Fiana and Myrah
under its ever-increasing portfolio.
 Vision
Great White’s vision surpasses all things ordinary. It is a commitment to redefine the way people use
electrical products by providing them with an unprecedented level of security and safety through
process of extensive R&D and continuous innovation. By re-discovering the usage of electrical products
and reinventing the spark, GreatWhite’s aim is to brighten up lives of users. Superior designs, new age
technology and a commitment to be earth friendly sums up the mission of the company.