The document announces the Milagrow Trailblazers Awards, which recognizes and rewards small and medium enterprises (MSMEs) that demonstrate innovation and differentiation in their industries. The awards aim to motivate MSMEs and inculcate improved management skills. Finalists will be shortlisted based on application materials and interviews. An esteemed jury panel will then select the winners. One of the honorable mentions is Dr. Lal Path Labs, which introduced home sample collection, increasing diagnostic access.

1. 17 th December 2010 presents

2. After the path-breaking World SME Conference, Milagrow launched a fresh new concept in MSME Awards...

3. … to motivate MSMEs for innovation & marketing Milagrow introduces a new concept in MSME Awards, which would recognize innovation & brand differentiation efforts of the MSMEs across select industries. An award, which will revolutionize the way MSMEs think and will inculcate improved management & organizational capabilities.

4. About Milagrow Trailblazers Awards… It is not just an award, but a pioneering concept to find the organizations, which have blazed a trail in their industries. It will reward those trailblazing companies, who may be small today but are sure to go far with innovation in their products and services. These awards will provide the thriving SME’s recognition in their respective industry. It will offer new incentives for innovation and will inculcate improved management & organizational capabilities in not only the winners, but across all the MSME sector. It will recognize organizations that have used innovation to accelerate their growth, or have traveled their journey from small time players to branded providers of products or services in recent years. It will reward those companies who have challenged the established paradigm in their industry domains. Even if many of these companies may be struggling currently what is important to see is the spirit to grow with innovation while enhancing the value which is being offered to the consumer.

5. Process of finding Milagrow Trailblazers … Short-listing on the basis of forms and financial documents Customized questionnaires for each participant Group Discussion among the Jury Members Personal Interviews with participants winners

6. Esteemed Jury Panel Mr. Saurabh Srivastava Mr. Raman Roy Prof. Anil Gupta Prof. Jagdish Sheth Mr. Sanjeev Bhikchandani Mr. Anurag Batra Mr. Ajay Sahai Mr. Barun Das Mr. Harish Bhatia Mr. Bipin Chandran Mr. Rajeev Karwal Mr. Brian Wong Mr. Ishan Raina Dr. B. S. Sahay Mr. Sudhir Sethi

7. Industry Category Healthcare

8. Introduced a new concept of customer-care in medical diagnostics segment and initiated home collection of samples, thereby making diagnostic facilities more accessible to the customers. Today Dr. Lal Path Labs has over 60 labs and 1000 centers. It serves over 5 million customers and tests 15 million samples every year. HON’BLE MENTION Dr. Lal Path Labs

10. hank T Y ou