1. Of P&G and NESTLE
Submitted by:-
Garima Kumari B-27
Shweta Kalra B-35

2. CORE COMPETENCIES
 CONSUMER UNDERSTANDING
 INNOVATION
 BRAND BUILDING
 GO TO MARKET CAPABILITIES
 SCALE

3.  “The answer to the challenges we face is always the same. The answer is innovation” Bruce
Brown- Chief Technology Officer​
 P & G has 55000 active patent filings globally and 41000 granted patents globally​
 Innovative culture supports customer centric approach​
 Human resource involves mid career people from the industry​
 How we built a world class organic growth engine by investing in people (By A.G Lafley with
an introduction by Ram Charan)
 26 R & D centres and 8000 employees
 Crest whitestrips and electronic cigrattes in Japan

4.  1879:IVORY-The first white soap equal in quality to imported castiles
 1901:GILLETTE RAZOR-Worlds first disposable safety razor​
 1911:CRISCO-The first all vegetable shortening​
 1933:DREFT-The first synthetic household detergent​
 1934:DRENE-The first detergent shampoo​
 1946:TIDE-The first heavy duty laundry detergent​
 1955:CREST-The first toothpaste to prevent tooth decay​
 1956:COMET-Scouring cleanser​
 1960:DOWNY-Rinse add fabric softener​
 1961:HEAD AND SHOULDERS-Anti dandruff shampoo​
 PAMPERS-The first affordable disposable diaper​
 1967:ARIEL-The first laundry detergent with enzymes​

5.  1968:PRINGLES-The first fresh, unbroken potato snack​
 1972:BOUNCE-The first dryeradded fabric softener​
 1973:DAWN-Grease cutting dishwasher liquid​
 1978:DIDRONEL-Drug breakthrough for osteoporosis
 1983:ALWAYS-The first female protection with dry weave topsheet
 1985:CREST TARTAR CONTROL-Dentifrice to prevent tartar accumulation​
 1986:PERT PLUS-The first 2 in 1 shampoo and conditioner​
 1987:ULTRA PAMPERS-Diapers reduced to thickness​
 1988:TIDE WITH BLEACH-The first detergent with activated bleach​
 1990:SPIC & SPAN LIQUID-The first recycled packaging​
 1996:OLEAN-The first calorie free ingredient​
 1998:FEBREZE-Fabric cleanser​

6.  2000:ACTONEL-FDA approved for treatment of osteoporosis​
 2001:ARIEL LIQUITABS-The first liquid laundry detergent pouches​
 2002:ORAL TOTAL EFFECTS-Anti aging facial cream​
 2003:OLAY REGENERIST-Anti aging skin care
 2004:PAMPERS-BABY STAGES OF DEVELOPMENT​
 2005:MR CLEAN AUTODRY-Car care system​
 2006:GILLETTE FUSION-Razor​
 2007:PULSONIC-Self cleaning electric razor​
 2008:BOUNCE DRYER BAR-Attached to dryer and freshes clothes automatically​
 2009:TIDE STAIN RELEASE-In wash booster​
 2010:DURACELL MYGRID-Changes multiple devices​
 2011:OLAY HAIR REMOVAL DUO​
 2012:FEBREZE CAR VENT CLIP and GILLETTE FUSION PROGLIDE STYLER​

7.  P & G spends approximately $ 2 million each year to minorities and women suppliers​
 Excellence award for internal suppliers was received by Shell Chemicals Ltd., Rockwell
Automation Inc. and Pratt Industries Inc.​
 P&G recognized its top-performing minority and women-owned suppliers, ​which include
Hooven Dayton Corp., Integrated Packaging Corp., Resource Interactive and Starcom
Worldwide.​
 Distinguished Supplier Diversity Award from the U.S. Department of Commerce’s Minority
Business Development Agency (MBDA)​

8.  Independent in house market research groups involved in advertising research and market
research​
 Qualitative tools used include focus group discussions, in house visits, in context visits and in
store interviews​
 Quantitative tools involve interaction between researcher and respondents​
 Online concept test to get feedback from consumers​
 Spend more than $ 350 million in customer understanding​

9.  Twenty-six of P&G's brands have more than a billion dollars in net annual sales, according to
the 2011 Annual Report and P&G Corporate Newsroom​
 In August 2014, P&G announced it was streamlining the company, dropping around 100
brands and concentrating on the remaining 80 brands, which were producing 95 percent of the
company's profits​
 P&G had developed a revolutionary new technology, Tide advertising promised consumers to
wash "cleaner than soap," with "oceans of suds."​

10.  Diversity of business portfolio​
 Science and technology portfolio​
 Geographic reach​

11. MATRIX

12. JONES LANG LASALLE
IBM
HP

13.  Global Shared Service Model-
 Service centers were set up in Costa Rica, Manila, and Newcastle, and work was spread across
these centers.
 Shared Service Centers offer organizations the opportunity to eliminate redundant activities
and realize efficiencies in service delivery.
 Most of the savings with the Shared Services model come from standardizing processes,
making it easier to provide support for multiple business units, while improving the speed and
quality of service.
 The three Shared Service centers marked the first stage of a journey for P&G in the
development of a best-in-class service management organization.
 In the next phase (2002-2003), GBS started an initiative to examine the possibility of
transferring some of the work that was being done by the Shared Services organization to third
party relationships.
 P&G had gained some experience with third party providers by taking small projects to
offshore locations on a limited basis

15.  Innovation and Renovation –
 Fermentation and probiotics:
Molecular interaction of probiotics with intestinal cells
Sequenced several probiotic genomes for better understaning of their characteristics and mechanisms of
action.
 Extrusion:
 Strong expertise in hot extrusion (eg infant and breakfast cereals),
 Co-extrusion (eg filled bars and snacks)
 Cold extrusion (eg ice-cream and chocolate).
 Healthier fats:
Natural vegetable oils instead of partially hydrogenated fats in our Maggi bouillon cubes and seasonings.

16.  Foam booster technology:
The creamy head for Nescafé Cappuccino, with less fat
It is much denser and longer-lasting than regular foam
 In 2002 relaunch of Nescafé Cappuccino with new foaming mix products
 Malt extraction:
Development of a new process for malt extraction
Less sucrose and more complex carbohydrates in the product
 Portion dispensing systems:
This know-how is essential for the beverage systems.

17.  Quality Assurance and product safety-
•An Early Warning Network, which identifies and helps prevent potential safety issues
•A Microbiological Safety Network that provides fast and reliable microbiology safety assessments
•An Analytical Methods Network to develop and improve analytical standards
•A Global Analytical Laboratories Network. Nestlé has 29 regional testing labs that provide analytical data
and Quality Assurance support to operations
Methods that used in factories include Titration,ELISA, and HPLC
.

18.  Operational efficiency-
Elimination of wastage, enhanced effectiveness, amplified efficiency
An improvement in all the operational facets, which is an improvement upon the current
core competency
Ushering in innovative products via the innovative path is the aim.
 Wherever, whenever, however –
Products reach the customers whenever, however and wherever they might need these
Supply chain to be the best in the industry, in order to ensure that the freshest raw
materials create the best products and they reach the customers in the fastest possible time
.
 Customer Communication –
Establish a two-way communication channel, so that customer feedback and product
experience can be used to develop the new and innovative products.

19. Non-Core Critical
•Innovation
•Quality assurance
•Consumer communication
Core Critical
•Sales
•Supply chain management
Non-core Non-critical
•Environment sustainability
•Manufacturing and distribution
Core Non-critical
•Marketing

20. •IBM
•ABAP
•BASIS WORK
•CHEP
•IMPACT HUMAN RESOURCE
•NASHTECH

21.  GLOBAL SHARED SERVICE MODEL
Nestle uses offshore model
Nestle Business Services, Philippines
Manages financial services and employee service requirements
Manages zonal area which includes Philippines, Malaysia/Singapore,
Indonesia, Indochina, Australia and New Zealand