The document provides guidance on using credible personal testimonials and case studies in charity marketing materials. It discusses best practices such as actively recruiting and maintaining case studies, setting appropriate expectations, striking while the story is relevant, and gaining consent. The document also cautions that case studies may withdraw consent or be negatively impacted by media exposure, so their well-being and privacy must be protected. Overall, the document advises charities to thoughtfully develop and present impactful personal stories in their fundraising efforts while prioritizing the interests of story subjects.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
How we can bring our stories to life - a guide for charities sounddelivery
This document provides guidance for charities on using storytelling to communicate their impact. It includes tips from various experts on using blogs, audio stories, documentaries, and digital tools to share the real stories of the people charities support. The introduction emphasizes the importance of bringing unheard stories to the forefront and using various media to show how organizations are making a difference. Subsequent sections provide advice from practitioners on harnessing the power of blogging, creating impactful audio stories and slideshows, collaborating effectively with documentary makers, and leveraging digital tools and case studies to attract media coverage. The overall message is that authentically sharing the first-hand experiences of service users in an accessible way through various storytelling methods can
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
Cases for Support that Excite, Inspire and Ignite your DonorsBloomerang
https://bloomerang.co/resources/webinars/
Leah Eustace, ACFRE will outline the power of a strong case in building support, both internally and externally, and give you the tools to make it happen in your own organization.
Storytelling: Science and Strategy - Nonprofit Supply Co. Webinar - Feb 23, 2017Brady Josephson
Storytelling has become a bit of a buzzword in the charity world and has come to mean many things. But there is great strength in stories - how they are created, how they compel, and how they get shared - that can help organizations in their marketing and fundraising. This session will look at some of the underlying science behind story and how they can best be used to drive membership, engagement, and donations.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
#DonorLove #GongShow: Fundraising, Vulnerability and Awkwardness in the Era o...Bloomerang
https://bloomerang.co/resources/webinars/
Jen Love & John Lepp will show you how to lean into vulnerability in your fundraising right now. You’ll leave with ways to apply #donorlove in the time of coronavirus.
How we can bring our stories to life - a guide for charities sounddelivery
This document provides guidance for charities on using storytelling to communicate their impact. It includes tips from various experts on using blogs, audio stories, documentaries, and digital tools to share the real stories of the people charities support. The introduction emphasizes the importance of bringing unheard stories to the forefront and using various media to show how organizations are making a difference. Subsequent sections provide advice from practitioners on harnessing the power of blogging, creating impactful audio stories and slideshows, collaborating effectively with documentary makers, and leveraging digital tools and case studies to attract media coverage. The overall message is that authentically sharing the first-hand experiences of service users in an accessible way through various storytelling methods can
Marketing Bequests: The Delicate Art of Asking for That Final GiftBloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will teach you a proven way to elicit bequests from your current donors. He will tell you the right words, style, and tone to use.
Cases for Support that Excite, Inspire and Ignite your DonorsBloomerang
https://bloomerang.co/resources/webinars/
Leah Eustace, ACFRE will outline the power of a strong case in building support, both internally and externally, and give you the tools to make it happen in your own organization.
Storytelling: Science and Strategy - Nonprofit Supply Co. Webinar - Feb 23, 2017Brady Josephson
Storytelling has become a bit of a buzzword in the charity world and has come to mean many things. But there is great strength in stories - how they are created, how they compel, and how they get shared - that can help organizations in their marketing and fundraising. This session will look at some of the underlying science behind story and how they can best be used to drive membership, engagement, and donations.
The document discusses the importance of saying thank you in business. [1] Saying thank you helps expand client bases, create loyalty, and open opportunities. [2] Thank you notes should be timely, personalized, and handwritten when possible. [3] Studies show Americans have poor manners and many don't say thanks, hurting relationships and opportunities.
The document provides guidance on how to celebrate and engage with new donors through a welcome package and ongoing communication. It recommends sending a thank you letter, welcome newsletter, and donor survey to collect preferences. It also suggests creating a donor calendar, developing a communication plan, and emphasizing storytelling to show donors how their donations are making an impact. The goal is to build strong relationships and encourage repeat donations through personalized, multi-channel engagement.
Charities are working to rebuild public trust and address concerns about transparency and their operations. Recent research identified key issues including frustration with aggressive fundraising, a desire for greater transparency around spending, and concerns that CEO pay is too high. In response, charities are coordinating messaging, establishing new regulatory bodies, and emphasizing their collective impact. Initiatives to promote understanding include a public-facing website explaining how charities work, factsheets for journalists, and a communications toolkit for charities. The goal is to acknowledge public concerns and shift the narrative to focus on beneficiaries rather than institutions.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Great Fundraising Events Can Fully Load the Major Gift FunnelBloomerang
https://bloomerang.co/resources/speaking/
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
The book Go-Givers Sell More argues that focusing on giving, rather than getting, is a more gratifying and profitable approach to sales. It presents five laws for success: 1) Add value by giving more than you receive in payment. 2) Income depends on how many people you serve and how well. 3) Influence comes from placing others' interests first. 4) Your most valuable gift is yourself - be authentic. 5) To give effectively, stay open to receiving. The book advocates a paradigm shift where sales is viewed as giving advantage to others, rather than getting something from them. It provides tips and stories showing how a giving approach builds trusting relationships and long-term customers.
This document summarizes a presentation on the art of asking for donations. The presenter, Lori Jacobwith, has over 20 years of experience helping non-profits raise over $100 million. She discusses how money moves towards bold and clear communication. The presentation covers identifying potential donors, engaging them through personal invitations, preparing for the ask, expanding the pool of people who ask, and turning no's into yes's. The goal is to have simple and regular communication that causes people to feel something and take action by donating.
HOW TO WRITE LETTERS TO MAJOR DONORS THAT RAISE MONEYMarketSmart
The document provides tips for writing effective fundraising letters to major donors. It recommends personalizing letters, clearly explaining the need for funds and how the donor's gift will help, asking for a specific donation amount, and including a clear call to action for the donor to respond. The letters should be easy to read and focus on outcomes rather than organizational processes. Non-profits should know each major donor's giving history and potential in order to set customized gift asks.
Kathy Paauw is the Senior Manager at SendOutCards. SendOutCards was founded by Kody Bateman after he regretted not sending his brother a card to tell him he loved him before his brother passed away. SendOutCards allows people to immediately send cards in the mail after being inspired to do so. Sending cards is important for remembering occasions, thanking and motivating others, and building relationships with customers and clients which can significantly increase business referrals and retention. SendOutCards makes sending cards fast, inexpensive and convenient through their online system.
Personal project social enterprise powerpoint t shirt saleGuses2013
The document summarizes the author's involvement in helping to advertise and run a t-shirt fundraising event for the Logan East Community Neighbourhood Association (LECNA). The author created a Facebook event, flyers, contacted local newspapers, and distributed posters and flyers around the community to advertise the event. On the day of the event, the author and volunteers worked to set up and sell t-shirts, books, and other items. The fundraiser was a success, raising money to support LECNA's social services. The author learned that fundraising events require significant effort from volunteers and staff.
Personal project social enterprise powerpoint t shirt saleGuses2013
The document discusses a fundraising event held by the Logan East Community Neighbourhood Association (LECNA) called a T-shirt sale. It describes LECNA's services and programs for the community. It then explains the importance of fundraising for nonprofit organizations and discusses various fundraising strategies. The bulk of the document focuses on the student's role in advertising the T-shirt sale through social media, flyers, and newspaper articles. It also describes the volunteer efforts to set up and run the successful event.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
This document provides guidance and materials for facilitating an exercise with colleagues to develop follow-up questions to ask donors after they make a commitment to give. It includes sample follow-up questions to ask donors covering topics like payment details, how the donor wants their gift used, if they want their name recognized, why they support the organization, and how to keep them informed. It also includes a donor tracking form to capture the information discussed. The goal is to emphasize that fundraising is about serving donors and knowing what they want in order to provide good service.
This document provides an overview and best practices for communications planning related to Valley Gives, a 24-hour online giving event for organizations in the Pioneer Valley. It discusses strategies for engaging past donors, using matching gifts, storytelling in emails, targeted mini-campaigns on social media, and ensuring clear calls to action. Attendees are guided through partner exercises to discuss their organizational goals for Valley Gives and how to cultivate donor loyalty year-round.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
These are the slides from a webinar that I did with Giftworks Fundraising Software.
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this free webinar we will cover:
· How to use digital tools to tell your nonprofit story
· How to make your message stand out and cut through the clutter and noise
· How to use video-sharing tools to connect with supporters
Lessons from the coffee shop to boost sales and seal dealsGUY FLEMMING
Steve spent 40 years in successful sales and now shares his expertise at a local coffee shop. His secret to sales success is to "ask for the order" but also "let me tell you a story" - storytelling creates an emotional connection that makes "the ask" more personal and relevant. The author advocates using stories, examples, and anecdotes to engage listeners and explain how products and services help people in a way that resonates emotionally rather than just listing attributes. Some strategies discussed include asking "so what" to explain significance, putting information in context with analogies, speaking with confidence, tailoring the message to the audience, and being fully present when communicating.
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
The questionnaire results showed that the target audience for an indie music video would be males and females aged 12-18 who prefer a narrative storyline. Most respondents listed indie as their favorite music genre and enjoyed music videos like "Sex on Fire" for their variety of shots and storytelling elements. This provides guidance for developing an indie music video with a narrative plot, various camera angles, and clothing styles commonly associated with the genre.
This document provides an overview of the applicant's qualifications and experience in education. It includes sections on their mission statement, qualifications, experience teaching in various schools over 25 years, and samples of work created for teaching with interactive whiteboards. The applicant aims to make a difference in students' lives through education and hopes to have the opportunity to develop and share their skills globally. They are currently studying for additional degrees and have experience in many areas of teaching.
The document discusses the importance of saying thank you in business. [1] Saying thank you helps expand client bases, create loyalty, and open opportunities. [2] Thank you notes should be timely, personalized, and handwritten when possible. [3] Studies show Americans have poor manners and many don't say thanks, hurting relationships and opportunities.
The document provides guidance on how to celebrate and engage with new donors through a welcome package and ongoing communication. It recommends sending a thank you letter, welcome newsletter, and donor survey to collect preferences. It also suggests creating a donor calendar, developing a communication plan, and emphasizing storytelling to show donors how their donations are making an impact. The goal is to build strong relationships and encourage repeat donations through personalized, multi-channel engagement.
Charities are working to rebuild public trust and address concerns about transparency and their operations. Recent research identified key issues including frustration with aggressive fundraising, a desire for greater transparency around spending, and concerns that CEO pay is too high. In response, charities are coordinating messaging, establishing new regulatory bodies, and emphasizing their collective impact. Initiatives to promote understanding include a public-facing website explaining how charities work, factsheets for journalists, and a communications toolkit for charities. The goal is to acknowledge public concerns and shift the narrative to focus on beneficiaries rather than institutions.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Great Fundraising Events Can Fully Load the Major Gift FunnelBloomerang
https://bloomerang.co/resources/speaking/
Fundraising events have become an increasingly important and ubiquitous tool for nonprofit organizations.
But what is it that ultimately makes an event “successful?” and how can events provide new and potentially exciting forms of value for participants?
This session will dive into new Bloomerang-funded research from the Rogare Fundraising Think Tank at Plymouth University, which outlines for the first time what overarching factors may have a part to play in distinguishing genuinely outstanding fundraising events from merely ‘average’ ones.
Learning Outcomes:
Discover how your own efforts compare with an international focus group
Learn the critical success factors that lead to event success
Uncover key recommendations for creating memorable experiences
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
The book Go-Givers Sell More argues that focusing on giving, rather than getting, is a more gratifying and profitable approach to sales. It presents five laws for success: 1) Add value by giving more than you receive in payment. 2) Income depends on how many people you serve and how well. 3) Influence comes from placing others' interests first. 4) Your most valuable gift is yourself - be authentic. 5) To give effectively, stay open to receiving. The book advocates a paradigm shift where sales is viewed as giving advantage to others, rather than getting something from them. It provides tips and stories showing how a giving approach builds trusting relationships and long-term customers.
This document summarizes a presentation on the art of asking for donations. The presenter, Lori Jacobwith, has over 20 years of experience helping non-profits raise over $100 million. She discusses how money moves towards bold and clear communication. The presentation covers identifying potential donors, engaging them through personal invitations, preparing for the ask, expanding the pool of people who ask, and turning no's into yes's. The goal is to have simple and regular communication that causes people to feel something and take action by donating.
HOW TO WRITE LETTERS TO MAJOR DONORS THAT RAISE MONEYMarketSmart
The document provides tips for writing effective fundraising letters to major donors. It recommends personalizing letters, clearly explaining the need for funds and how the donor's gift will help, asking for a specific donation amount, and including a clear call to action for the donor to respond. The letters should be easy to read and focus on outcomes rather than organizational processes. Non-profits should know each major donor's giving history and potential in order to set customized gift asks.
Kathy Paauw is the Senior Manager at SendOutCards. SendOutCards was founded by Kody Bateman after he regretted not sending his brother a card to tell him he loved him before his brother passed away. SendOutCards allows people to immediately send cards in the mail after being inspired to do so. Sending cards is important for remembering occasions, thanking and motivating others, and building relationships with customers and clients which can significantly increase business referrals and retention. SendOutCards makes sending cards fast, inexpensive and convenient through their online system.
Personal project social enterprise powerpoint t shirt saleGuses2013
The document summarizes the author's involvement in helping to advertise and run a t-shirt fundraising event for the Logan East Community Neighbourhood Association (LECNA). The author created a Facebook event, flyers, contacted local newspapers, and distributed posters and flyers around the community to advertise the event. On the day of the event, the author and volunteers worked to set up and sell t-shirts, books, and other items. The fundraiser was a success, raising money to support LECNA's social services. The author learned that fundraising events require significant effort from volunteers and staff.
Personal project social enterprise powerpoint t shirt saleGuses2013
The document discusses a fundraising event held by the Logan East Community Neighbourhood Association (LECNA) called a T-shirt sale. It describes LECNA's services and programs for the community. It then explains the importance of fundraising for nonprofit organizations and discusses various fundraising strategies. The bulk of the document focuses on the student's role in advertising the T-shirt sale through social media, flyers, and newspaper articles. It also describes the volunteer efforts to set up and run the successful event.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
This document provides guidance and materials for facilitating an exercise with colleagues to develop follow-up questions to ask donors after they make a commitment to give. It includes sample follow-up questions to ask donors covering topics like payment details, how the donor wants their gift used, if they want their name recognized, why they support the organization, and how to keep them informed. It also includes a donor tracking form to capture the information discussed. The goal is to emphasize that fundraising is about serving donors and knowing what they want in order to provide good service.
This document provides an overview and best practices for communications planning related to Valley Gives, a 24-hour online giving event for organizations in the Pioneer Valley. It discusses strategies for engaging past donors, using matching gifts, storytelling in emails, targeted mini-campaigns on social media, and ensuring clear calls to action. Attendees are guided through partner exercises to discuss their organizational goals for Valley Gives and how to cultivate donor loyalty year-round.
“Loverizing” Your Donors: The Lucrative Difference a Few Well-Chosen Words Wi...Pursuant
Are you only raising five to fifteen percent of what you could because of weak donor communications? That’s what nationally-recognized author and our special guest for this webinar, Tom Ahern, claims.
“Loverizing” is a phrase Tom uses to describe how nonprofits can make any appeal irresistibly “donor-centered.” It’s the key to raising lots more money and retaining donors longer.
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
These are the slides from a webinar that I did with Giftworks Fundraising Software.
Description: Digital technologies have fundamentally changed the way people read and consume information.
If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible.
Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this free webinar we will cover:
· How to use digital tools to tell your nonprofit story
· How to make your message stand out and cut through the clutter and noise
· How to use video-sharing tools to connect with supporters
Lessons from the coffee shop to boost sales and seal dealsGUY FLEMMING
Steve spent 40 years in successful sales and now shares his expertise at a local coffee shop. His secret to sales success is to "ask for the order" but also "let me tell you a story" - storytelling creates an emotional connection that makes "the ask" more personal and relevant. The author advocates using stories, examples, and anecdotes to engage listeners and explain how products and services help people in a way that resonates emotionally rather than just listing attributes. Some strategies discussed include asking "so what" to explain significance, putting information in context with analogies, speaking with confidence, tailoring the message to the audience, and being fully present when communicating.
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
Understand how to calculate your donor retention rate
Learn new donor communications techniques in order to improve donor loyalty and retention
The questionnaire results showed that the target audience for an indie music video would be males and females aged 12-18 who prefer a narrative storyline. Most respondents listed indie as their favorite music genre and enjoyed music videos like "Sex on Fire" for their variety of shots and storytelling elements. This provides guidance for developing an indie music video with a narrative plot, various camera angles, and clothing styles commonly associated with the genre.
This document provides an overview of the applicant's qualifications and experience in education. It includes sections on their mission statement, qualifications, experience teaching in various schools over 25 years, and samples of work created for teaching with interactive whiteboards. The applicant aims to make a difference in students' lives through education and hopes to have the opportunity to develop and share their skills globally. They are currently studying for additional degrees and have experience in many areas of teaching.
Sport plays a prominent role in English culture and society. Popular team sports include football, cricket, rugby union, rugby league, and other sports like athletics, tennis, golf, and horse racing. Many modern sports originated and were codified in England during the 19th century. At the national level, England competes independently in most sports but combines with other UK nations for events like the Olympics. Club competitions are generally organized separately within England rather than as British-wide leagues. Sport is compulsory in schools but often receives limited time and resources, especially in state schools compared to private schools.
The document discusses plans for a music video for the acoustic song "Until You're Heard" by the indie band "Stop Acoustic". The video will tell the narrative story of a breaking up relationship between a boy and girl through shots of them alone singing lyrics and arguing. It will use black and white flashbacks and include solo shots of the boy playing guitar and a shot of the full band to represent the music.
Sport plays a prominent role in English culture and society. Popular team sports include football, cricket, rugby union, rugby league, and other sports like athletics, tennis, golf, and horse racing. Many modern sports originated and were codified in England during the 19th century. At the national level, England competes independently in most sports but combines with other UK nations for events like the Olympics. Club competitions are generally organized separately within England rather than as British-wide leagues. Sport is compulsory in schools but devoted time can be limited, and private schools contribute disproportionately to certain elite sports.
Dovid killed Goliath and became a hero, making King Shaul jealous. Shaul repeatedly tried to kill Dovid with his spear or by sending soldiers. Dovid fled from Shaul with the help of his wife Michal and friend Yonasan. Shaul's rage against Dovid continued to grow. Dovid remained in hiding, relying on friends for aid, as Shaul sought to eliminate the rising threat to his throne.
Sensor networks, point processes and homology decreuse
The document discusses random homologies and sensor networks. It introduces sensor networks and defines a sensor by its position and coverage radius. It presents some questions about sensor networks, including whether the domain is covered given sensor positions. It outlines the mathematical framework of using homology to analyze sensor networks by constructing a Rips complex. It provides a primer on homology theory, defining simplices, boundary operators, cycles and boundaries, and Betti numbers. It then discusses modeling sensor positions as a Poisson process and computing topological properties like the Euler characteristic asymptotically.
The document provides tips for telling compelling stories in a business context. It advises starting with a clear message for the audience and using personal experiences to illustrate struggles overcome. Rather than making oneself the hero, stories should celebrate employees and impart that change will require teamwork despite difficulties. Practice is important to hone stories that motivate employees through memorable anecdotes that drive home the message.
This document discusses 7 psychological marketing strategies that can be used during the holiday season to make marketing messages stand out. They are: curiosity, FOMO/urgency, loyalty, competition/user generated content, humor, sentiment, and being inspirational. For each strategy, the document provides examples of companies that have successfully used that strategy in their holiday campaigns. It encourages readers to try incorporating one or more of these strategies to better engage their audience during the upcoming holiday season.
The document discusses 7 email campaigns that can be used to maximize engagement in a loyalty program:
1. The Invitation uses principles of liking and social proof to attract new members by showing existing happy members.
2. The Welcome introduces new members to the program using a nurturing series emphasizing reciprocity to strengthen commitment.
3. Additional campaigns discussed include The Statement, The Motivator, The Celebration, The Referral, and The Win-Back, each activating different psychological principles important to the campaign's success.
This document provides guidance on creating effective fundraising appeals for online campaigns. It discusses the importance of developing a clear theme, story, and call to action. Examples of successful nonprofit campaigns are provided that incorporate best practices such as compelling imagery and narratives, examples of gift impact, and segmented messaging. Workbooks are included to help organizations craft their own campaign themes, narratives, and other elements. The overall message is that online fundraising appeals should tell a cohesive story across multiple touchpoints to engage donors.
This document summarizes strategies for effective nonprofit marketing and fundraising. It outlines three key recommendations: 1) regularly share stories that show the impact of donations on beneficiaries' lives, 2) invest in digital marketing tools and communication strategies to increase engagement and donations, and 3) design fundraising events to educate attendees about the mission and allow hands-on participation in the solution, not just raise money. The document also shares examples of donor frustrations with current nonprofit approaches and emphasizes the importance of ongoing relationship-building through impactful storytelling.
This document summarizes a presentation by Jay Love on secrets to successful donor communications. The presentation outlines 9 secrets: 1) aim for "mental nods" from the reader, 2) focus on the donor not the organization, 3) make donors the solution to a problem, 4) keep the first paragraph short, 5) include multiple asks, 6) avoid boring the reader, 7) know the single most important thing to convey, 8) get donors invested in a cause, and 9) use colloquial language. The goal of communications is to have a brief persuasive conversation to earn a gift for the organization's cause.
This document is a letter from the editors of The Communicator, a publication by the Communication department at George Mason University. It introduces the publication and highlights some of the stories featured in this issue. The letter discusses how the department showcases diverse stories from students and alumni. It also explains how this year's theme, "Everything has changed", reflects how communication and the world have become more social and networked. The editors hope the stories will show readers how changes in communication will impact the future. Brief biographies of the editors are also included at the end.
90 Direct Marketing Tips in 60 Minutes, presented by Leah Eustace and Fraser Green at the Association of Healthcare Philanthropy Canadian Conference in April 2010.
This document discusses ways for nonprofit organizations to be more donor-centric. It suggests budgeting specifically for donor care and onboarding costs, using the right messaging to make donors feel appreciated, and conducting outreach like thank you calls and postcards to new donors. The document provides several specific ideas to improve the donor experience like learning more about new donors' support of other causes and comparing an organization's communications to those of similar nonprofits. The overall message is that being donor-centric requires focusing on donors and the value they receive rather than just time or money.
Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.
This document provides an agenda and materials for a presentation on fundraising from the perspective of a former fundraiser. The presentation covers building relationships with funders, communicating to catch funders' attention, and solidifying relationships. The agenda includes discussing how to build rapport with funders through tactics like knowing the audience, utilizing employee advocates, and sending thank you notes. It also covers telling an organization's story through crafting key messages, identifying what makes the organization unique, and including individual success stories. The presentation concludes with ways to maintain strong donor relationships such as providing added value, being honest, and demonstrating financial accountability. Group discussions are included to discuss best practices and lessons learned. The overall summary is that the document outlines a presentation for non
Think Differently: Compensation & Benefits in the New MilleniumKevin Snyder, Ed.D.
This Power Point is from a keynote presentation hosted by CAI at it's annual Compensation and Benefits Conference. Presenter is Dr. Kevin Snyder who has held a career in Student Affairs and working with young professionals. Now he speakers to college and corporate audiences all over the country.
Description: The Millennial generation has emerged in 2015 to officially become the majority demographic in the workforce. Organizations that understand, embrace and leverage the needs and perspectives of this new generation’s melting pot will not only find success in a more engaged and productive workforce, but will also avoid the cost of turnover and poor customer service. Kevin will leave you with a deeper understanding of how to shape this group’s compensation and benefits offerings to match their needs and positively impact your business.
The days of the typewriter and the 3-martini-lunch may be over but the wisdom of everyone’s favourite 1960’s ad men still applies. Check out our top 5 social media lessons from AMC's Mad Men.
Need help with your social media? Get in touch hello@franksocial.co.nz
https://www.franksocial.co.nz/
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
Newslettering: Creating Effective Newsletters With LoveBrent Manke
This document provides guidance on creating effective newsletters. It discusses the importance of being authentic and personal in newsletters in order to connect with readers. The author emphasizes clarifying one's mission and speaking honestly, as readers care more about who you are than statistics or accomplishments. It also stresses considering the audience by avoiding insider terms, choosing an appropriate format, and only communicating with those who opt in to receive the newsletter.
This document provides guidance on how to tell your brand's story. It advises determining who your target audience is and where they spend time in order to craft an accessible narrative. Stories should use one of seven archetypes like quest or comedy. To spread the story, it must be positive and spreadable by inspiring audience action and sharing. Measuring results helps improve the story over time. An example case study demonstrates researching audience passions, building community, telling a positive story, making it spreadable, and measuring fundraising success.
The person who helps the publicist with the day to day tasks. Usually handles the clerical
duties and is learning the business.
Intern: A student who works for free or very little to gain experience in the field. Usually does the
grunt work.
Media Kit: A package that is sent to the press that contains all pertinent information about the
product. Usually contains bios, photos, press releases, fact sheets, etc.
Pitch: The initial contact to the media to introduce the product and get them interested.
Press Conference: A gathering of the press to make an announcement. Usually has a Q&A session.
Press Junket: An event where the press interviews an artist
This document summarizes the key points of a long marketing letter from the National Federation of the Blind. The letter uses guilt and fear appeals to solicit donations by describing the difficulties blind people face and making the reader feel responsible for helping. It includes a symbolic penny attached to make the reader think of "Lisa" and other blind children in need of support. The letter aims to make the reader feel guilty if they do not donate money.
1. Date: November 2009
Credible copywriting and personal
Author: MMC
testimonials in charity marketing
Many charities can’t afford to engage agencies to create a whizz-bang campaign for them. And
in many instances, a whizz-bang approach isn’t appropriate, either; a personal story or a
campaign that strikes an emotional chord will often elicit a better response from potential and
existing donors. It also reassures them that their money is going direct to the cause and not on
a free pen or key ring. That’s why a lot of fundraising direct mail is focusing on well-targeted
letters which make use of personal testimonials.
Caring for your case study
You’ve found someone who’s happy to work with you. What now? Geraldine Oliver, previously
of Deafness Research UK, advises: ‘Once you’ve found your case study, don’t neglect them.
You’ve had to invest time recruiting them. Now, you have to maintain them, keep them on-
side and meet their wishes.
‘Also, make sure your case study’s expectations match your own. While someone may have
agreed to work with you, they may be surprised to hear that one of the national newspapers,
for instance, will want to send a photographer and to use their real name. Your case study has
to be prepared for that.’
TIP Case studies need to be actively recruited and they don’t have a long shelf life, so strike
while the iron is hot. Otherwise, you may find that they will forget things/feel differently/lose
the impetus to participate. Like fresh food, case studies have a sell-by date!
How do you create a compelling letter?
First, you must consider your audience. John Blake, supporter relations manager at the
Stroke Association, says: ‘Today’s donors expect you to state what you need the money for,
precisely what you’re going to do with it and to then feed back on your successes and the
impact their donations have had. The old-style disclaimer, ‘We will use the funds where the
need is greatest’, should be avoided wherever possible, enabling you to deliver a much
2. stronger ‘ask’. It’s also imperative that you build a bond with your donors, acknowledge their
previous donations in communications and personalise as much as possible.’
The copy should also reflect the situation. ‘If you’re dealing with a disaster fund, your letter
will be very immediate,’ says Blake. ‘Your message is that you need money to provide food and
shelter, and you need it now. A more general campaign will explain the need and the solution
and then ask for money to achieve that solution. Also, consider who the letter is from – a chief
executive might be appropriate for broader aims, while a fieldworker could report on the work
at the coalface and give the letter authenticity.’
TIP Ash Gilbert, director of Pebblebeach Fundraising, says: ‘How about asking one of your
front-line staff to write the main letter? It will need some polishing from you, but it will be
more real and sincere than if you try to write it for them.’
Tone of voice
‘The tone of voice should reflect the nature of the communication: urgency if appropriate,
sincerity, and, just as important, honesty and openness,’ says Blake. ‘You must explain the
issue or problem faced by the beneficiaries of your organisation. Today, charities need to be
specific with appeals and should aim to guarantee that donations will directly support the
work discussed in the appeal, as often as possible. It’s widely believed that this will become
more and more important in the next few years.
‘In terms of detail, the letter or leaflet needs to convey a situation without putting the reader
off continuing. That level of detail and, for example, the degree of shock value will largely be
dictated by the nature of the organisation and also by what people have successfully
responded to in the past.’
TIP Francesca Boardman, head of copy at Whitewater, suggests: ‘Great advice for writing a
natural, engaging letter is to pretend you’re having a cup of coffee with a friend and sharing
your story. Simply say it aloud, then write it as you would say it. After all, engaging donors
with great fundraising copy is not about winning the Booker prize. It’s about speaking to them
in their own language.
3. ‘Also, read copy aloud, then think about how it makes you feel. Do you feel compelled to act?
Were you engaged with the story? Did it lose you at any point? Is it believable? Is it right for
the target audience? You’ll know by your answers if you’ve got it right.’
Photography
Simon Lane, head of art direction at Whitewater, says: ‘All too often, what should be
powerful and expressive photography illustrating the plight of a subject, ends up too far
down the list of essentials. It can also be hard to get decent images from clients’ image
libraries which either haven’t been overused or don’t build a good enough picture of the lives
of the people within those photos.
‘Increasingly, we aren't allowed to show a powerful image – say, for instance, a beautiful
picture of a child which ticks all the boxes: plenty of eye contact, a sense of time, place and
situation contained in the environment around that child, and representative of the headline
alongside it – because the image is not the person featured in a case study.’
TIP Use a professional photographer. There are many award-winning portrait photographers
out there, often desperate for work. Set out some areas of work and projects that you know
you’d like to base appeals on in the near future. Brief the photographer and get them to
brainstorm ideas with the art director. The results will not only have you chomping at the
creative bit in anticipation of working with such brilliant material, they’ll also give the
photographer more potentially award-winning images to exhibit.
‘Also, don’t underestimate the power of an envelope image. Get it right and donors, their
friends and even the postman will be surprised. I know this works: I’ve done it twice!’
How do you make your campaign stand out from those of other charities?
‘Donors give because they make an emotional connection with your cause,’ says Gilbert. ‘The
charities that are doing well are the ones that are making that connection, bringing the donor
in to the work, showing them the cause, the need and the solution that a donation delivers.
They are the ones that offer closeness and access to the work. Be direct, be clear, be honest
about your work and your need. Use real case studies to show how the donor’s support will
make a difference.’
4. TIP Decide on envelope size (bearing in mind the cost implications) and a plain outer envelope
versus a strapline/messaging, intrigue versus personalisation. ‘There are many options that are
all tried and tested,’ says Blake, ‘but until you try it and test it, it’s difficult to say which will
work best for your particular mailing or campaign. Take some good advice as a starting point
and then test, test and test again.’
Is there a way to address compassion fatigue?
Gilbert says: ‘I don’t see the current reduction in giving as compassion fatigue; just a logical
reaction to a reduction in people’s budgets. Compassion is still there. People still want to feel
that they are making a valuable contribution, so give them those opportunities. Ask donors for
less than they’ve given before, but add an ‘ask’ for a non-financial contribution: a message of
support, or answering a survey that helps define your corporate strategy.
‘Also, try this. Send your donors a direct mail pack that explicitly does not ask for money!
Remind them of the projects they’ve supported in the past; tell them how grateful you are;
show them the benefit they’ve delivered to your clients. You’ll strengthen the relationship with
your donors who will give again when times are better, and the increase in response you’ll see
to the next appeal will probably cover the costs of the thank you mailing anyway.’
TIP Try something that requires little effort on the part of the donor. Ed Prichard, creative
director at Atom Consulting, helped create a library for Centrepoint, the UK charity that
provides emergency accommodation for young people. Pritchard saw social media as a way of
getting the books, so his team created a website, www.ahomebuiltonbooks.org,and sent
emails and blogs asking people to donate ‘the book that changed their life’. Bookshops,
publishers, authors and journalists were sent letters, while others joined the Facebook group.
The total campaign cost under £200 and led to a library of books worth £35,000!
What are the potential pitfalls?
When the Voluntary Action Media Unit conducted research with both the media and charities,
case studies were one of the most contentious issues. Charities complained of journalists who
wasted their time asking for interviewees who were then not used, and of vulnerable
individuals traumatised by insensitive questioning or misrepresentation of their stories.
5. ‘The best case studies are the most emotional and the most direct, but these naturally place
more of a burden on the subjects,’ says Gilbert. ‘So it’s imperative to work with your subjects
to agree a way of telling their story with which they are comfortable. Talk through the possible
implications for them; press attention especially. Allow the subjects to see what you’ve written
and encourage them to make changes if they want to. Finally, accept the fact that sometimes
people change their minds and that you may have to pull a campaign.’
TIP Give the interviewer as much detailed information as possible about the subject in advance
and make sure the person you have put forward is the right person, with the right story. You
don’t want to be left with an interview where your key media message is lost.
What the law says
Legal clearance is essential, so check you aren’t inadvertently breaking any laws. For
information and advice, see The Data Protection Act 1998, and its Good Practice Note for
Charities and Marketing; the Institute of Fundraising also has Codes of Fundraising Practice.
Gift Aid
Gift Aid can boost the value of donations by allowing a charity to claim back the tax paid by
the donor (at the basic rate). That means that, for every pound donated, a charity can claim an
extra 28.2p from the Inland Revenue. Even if a charity hasn’t been claiming, they can backdate
a Gift Aid claim for six years, to which HMRC will add any interest due. The charity simply
needs an accurate record of the donation. As an example of how much Gift Aid is worth, £900
million was given back by HMRC in 2007/08, while £700 million was left unclaimed!
Panikos Efthimiou, charities training manager at the Charities Aid Foundation
(www.cafonline.org), says: ‘The wonderful thing about Gift Aid is that you don’t need a
signature. There are many ways to Gift Aid and ticking the box is just one option. The key is, at
the point of asking, to highlight how simple the process is. People see the word ‘tax’ and
imagine that it will be complicated. Explain that it’s as simple as saying ‘Yes’ and that it
involves no additional cost to them.
‘Also, if a donor has made a gift but hasn’t checked the Gift Aid box, the charity can call and
ask if they’d like to Gift Aid the donation. As long as the phone call is recorded or a
confirmation email is sent to the donor, the Gift Aid donation can be made retrospectively.’