This document summarizes a survey conducted in 8 European countries regarding perceptions of major US tech giants and their impact in Europe. The key findings are: 1) Respondents have mixed views on whether tech giants preserve important European values like privacy and artists' rights to compensation. 2) A majority perceive tech giants like Google and Facebook as having more power than the European Union. 3) Most believe tech giants compromise the proper functioning of European democracies through their influence. 4) There is strong support for new EU rules ensuring artists are compensated when their content appears online. 5) Respondents also think platforms should pay media companies when reusing their content.

1. Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France
Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France
Copyrights & Tech giants
What are the expectations in Europe?
September 2018
for

2. Summary
Survey methodology P.3
Perception of relations between the EU
and the tech giants
P.4
Focus on the protection and remuneration
of creators
P.17
Media organisations content P.21

3. 3
Survey conducted online from the 24th to the 30th of August 2018.
European sample of 6 600 people representative of the population aged 18
and over in Czech Republic, France, Germany, Greece, Italy, Poland,
Romania and Spain
France : sample of 1 000 people representative of the population aged 18
and over
Spain, Italy, Germany, Poland, Czech Republic, Romania and Greece :
samples of 800 people representative of the population aged 18 and over in
each contry
Quota method and adjustments applied to:
sex, age, socio-professional category / incomes, living area.
Survey methodology

4. Perception of relations between
the EU and the tech giants

5. 50
48
43
40
50
52
57
60
Reliable information in
European countries
The sovereignty and
independence of European
countries
The fair remuneration of
artists in European countries
Data privacy and protection
for citizens of European
countries
Preserve Do not preserve
Views are quite mixed among the different countries on the role of tech giants in
Europe
5
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % -

6. Views on the role of tech giants in Europe, detailed by country
6
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
49
53
48
50
Reliable information in European
countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
39
37
34
29
53
53
49
39
45
39
41
34
Czech Republic France Germany Greece

7. Views on the role of tech giants in Europe, detailed by country
7
Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?
- To all, in % of « Preserve »-
48
46
38
37
64
63
57
54
62
58
54
57
47
43
36
40
Reliable information in European
countries
The sovereignty and independence
of European countries
The fair remuneration of artists in
European countries
Data privacy and protection for
citizens of European countries
Italy Poland Romania Spain

8. Perception of the power balance between EU and tech giants by the population
8
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
67%
US tech giants
33%
European Union
- To all, in % -

9. Perception of the power of tech giants by country
9
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
- To all, in % « US tech giants » -
626465666767
7778
67%
US tech giants
Italy PolandRomania SpainGreece Czech
Republic
France Germany

10. 66
34
Perception of the power balance between EU and tech giants in each country
10
In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?
US tech giantsEuropean Union
- To all, in % -
65
35
62
38
77
23
78
22
64
36
67
33
67
33
Czech Republic France Germany Greece
Italy Poland Romania Spain

11. Tech Giants are generally perceived as being a potential risk for the functioning
of European democracies
11
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
61%
Compromise
39%
Does not
compromise
- To all, in % -

12. Feeling that tech giants compromise or not the functioning of democracy in
Europe by country
12
47495151
626466
76
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
- To all, in % of « Compromise » -
61%
Compromise
France Czech
Republic
Greece ItalyGermany Romania Spain Poland

13. 76
24
66
34
64
36
62
38
47
53
51
49
51
49
49
51
Perception of the risk tech giants can possibly pose to the functioning of
European democracies in each country
13
Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper
functioning of democracy in Europe?
▪ Compromises
▪ Does not compromise
- To all, in % -
Czech Republic France Germany Greece
Italy Poland Romania Spain

14. A feeling of unfairness dominates concerning the way internet platforms share the
revenue generated by their services with artists and content creators whose content
appears on their platforms
14
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
66%
Not fair
34%
Fair
- To all, in % -

15. 15
4647
63666666
72
76
Perception of unfairness regarding the way internet platforms share the revenue
generated by their services with artists and content creators, by country
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
- To all, in % of « Not fair » -
66%
Not fair
France RomaniaCzech
Republic
ItalyGermany Spain Greece Poland

16. 66
34
Perception on the way internet platforms share the revenue generated by their
services with artists and content creators, in each country
16
Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their
services with artists and content creators whose content appears on their platforms?
▪ Fair
▪ Not fair
- To all, in % -
76
24
72
28
63
37
66
34
46
54
47
53
66
34
Czech Republic France Germany Greece
Italy Poland Romania Spain

17. Focus on the protection and the
remuneration of creators

18. 37
50
10
3
Completely in favour Somewhat in favour
Somewhat opposed Completely opposed
There is a major approval among the different countries about the introduction
of rules to guarantee creators’ protection and remuneration
18
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
87%
In favour
13%
Opposed
- To all, in % -

19. 19
17
25
47
34
42
3141
36
Approval of the protection and remuneration of creators, by country
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
- To all, in % of « In favour » -
87%In favour
37% Completely in favour
92 91 89 88 88 86 81
69
In favour :
Completely
in favour :
Greece PolandItaly SpainRomania France Germany Czech
Republic

20. 47
39
11
3
41
50
6
3
17 52
24
7
31
58
8
3
25
56
14
5
34
54
8
4
42
46
8
4
36
56
6
2
Attitude on the European Union implementing rules concerning the protection and
remuneration of creators, in each country
20
Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the
distribution of their content on internet platforms (YouTube, Facebook, etc.)?
▪ Completely in favour
▪ Somewhat in favour
- To all, in % -
▪ Somewhat opposed
▪ Completely opposed
Czech Republic France Germany Greece
Italy Poland Romania Spain

21. Media organisations content

22. 32
49
15
4
Yes, definitely Yes, somewhat
No, not really No, not at all
People mostly think as well that internet platforms should remunerate media
organisations when they reuse their content
22
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
81%
Yes
19%
No
- To all, in % -

23. 23
1843
31
2329
41
26
39
81%Yes
32% Yes, definitely
86 86 84 83 81 80 79
66
Yes :
Yes,
definitely :
Reuse of media content by country
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
- To all, in % of « Yes » -
Greece GermanyRomania SpainItaly Poland France Czech
Republic

24. 26
60
10
4
18 48
25
9
31
49
15
5
23
58
15
4
41
4312
4
43
3617
4
39
47
12
2
29
54
15
2
Reuse of media content, in each country
24
Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,
videos, etc.)?
▪ Yes, definitely
▪ Yes, somewhat
- To all, in % -
▪ No, not really
▪ No, not at all
Czech Republic France Germany Greece
Italy Poland Romania Spain

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About Harris Interactive…
Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and
abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international.
Driven by the energy of passion, inspired by innovation and convinced that the marked is in full mutation, Harris Interactive supports its
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group to expand its presence in the research field.
Jean-Daniel Lévy
Head of the Opinion department of Harris Interactive France
01 44 87 60 30 - jdlevy@harrisinteractive.fr