SlideShare a Scribd company logo
Converting your office into a co-working space
Every day we get calls from people asking
if we could help them convert their
existing furnished office into a co-
working space. Normally, when a tenant
moves out, the owner is left thinking if
they should look to lease it to someone
new or dabble into this new world.
 I want to retain the existing layout
and design
A co-working space is about collaboration
amongst its residents while maintaining a
fair level of privacy and giving everyone
their private space.
 Co-working is only about selling by
seat
“Ok, instead of pricing by area, I will price
it by the seat, anything else?” We often
hear this argument, where people reduce
co-working to just a different method of
pricing – on their mobile calculator apps,
working out what’s the equivalent cost per
seat.
 I need to invest only in high speed internet
and housekeeping
Almost every commercial property owner has a
team of their own that take care of their
property, and they are happy to extend their
services for housekeeping and other support
functions. Add to that a broadband connection,
maybe a backup line too. Is that sufficient?
Professional workspace is about accountability –
the workspace provider is eventually promising a
hassle-free use of their workspace.
 I want 5-star pricing
“So, after all this, can I price it at Twenty
Thousand for a seat a month?” My answer
to that is, would you pay that price if you
were the user. While it is great to compare
oneself with the best co-working space in
the vicinity and to match them on price,
its more out of hope than logic.
 Who is my customer?
As much as we would like this to be the
first question that is asked, it is often the
last. We now have a product, so who do
you think will be interested? A more
important part of the problem is – how do
I find customers.
start with listing on Sneed – it is the best
online channel to reach people looking for
such ready use offices. Define the type of
users you prefer – smaller teams but
more customers or a few mid-sized
companies. Users are looking at various
options, so when they come calling on
you, give them very few reasons to reject
you – clarity on the terms of use,
flexibility to accommodate special needs
go a long way in conveying your
intentions, and of course be patient!

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Converting your office into a coworking space

  • 1. Converting your office into a co-working space
  • 2. Every day we get calls from people asking if we could help them convert their existing furnished office into a co- working space. Normally, when a tenant moves out, the owner is left thinking if they should look to lease it to someone new or dabble into this new world.
  • 3.  I want to retain the existing layout and design A co-working space is about collaboration amongst its residents while maintaining a fair level of privacy and giving everyone their private space.
  • 4.  Co-working is only about selling by seat “Ok, instead of pricing by area, I will price it by the seat, anything else?” We often hear this argument, where people reduce co-working to just a different method of pricing – on their mobile calculator apps, working out what’s the equivalent cost per seat.
  • 5.  I need to invest only in high speed internet and housekeeping Almost every commercial property owner has a team of their own that take care of their property, and they are happy to extend their services for housekeeping and other support functions. Add to that a broadband connection, maybe a backup line too. Is that sufficient? Professional workspace is about accountability – the workspace provider is eventually promising a hassle-free use of their workspace.
  • 6.  I want 5-star pricing “So, after all this, can I price it at Twenty Thousand for a seat a month?” My answer to that is, would you pay that price if you were the user. While it is great to compare oneself with the best co-working space in the vicinity and to match them on price, its more out of hope than logic.
  • 7.  Who is my customer? As much as we would like this to be the first question that is asked, it is often the last. We now have a product, so who do you think will be interested? A more important part of the problem is – how do I find customers.
  • 8. start with listing on Sneed – it is the best online channel to reach people looking for such ready use offices. Define the type of users you prefer – smaller teams but more customers or a few mid-sized companies. Users are looking at various options, so when they come calling on you, give them very few reasons to reject you – clarity on the terms of use, flexibility to accommodate special needs go a long way in conveying your intentions, and of course be patient!