Converse: Engage the Influencer
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Converse would do best to target the young at heart, the wild ones, the trend setters, the people whose freedom and love of life infects those around them.
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
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Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Converse: Engage the Influencer
- 2. target. YOUNG AT HEART. THE WILD ONES. THE TREND SETTERS.
- 3. talk to us. ENGAGE WITH CONSUMERS THROUGH SOCIAL MEDIA. • Social media is a an excellent place to reach this target audience. However, Converse needs to modify how it uses social media. It needs to start speaking directly to people.
- 4. just like:
- 5. currently. “LET IT GO” ATTITUDE. • Converse currently puts 90% of its advertising budget towards content creation and only 10% towards traditional media. They view social media as an unavoidable thing; this mindset needs to shift.
- 6. moving forward. GUERILLA ADVERTISING. • More of the budget needs to be funneled into guerilla advertising. This could be a very strageic way to organicly spread their brand across social media platforms.
- 8. website works. NOT MUCH NEEDs TO BE UPDATED HERE. • The only difference would need to be the photos and art on the banners ads that live on the homepage resembling an Instagram feed.
- 9. let’s do it. GO GET THOSE FREEBIRDS.