Values represent basic convictions that a person has about what is right, good, or desirable. Values have both content and intensity attributes, and have the tendency to be stable and enduring. An individual’s set of values ranked in terms of intensity is considered the person’s value system. Values lay the foundation for our understanding of attitudes and motivation and generally influence attitudes and behaviors.
A specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence. Terminal values refer to desirable end-states of existence. These are the goals that a person would like to achieve during his or her lifetime. Instrumental values refer to preferable modes of behavior, that is, the means of achieving the terminal values.
Exhibit 5-4 shows that different generations hold different work values. Boomers (Baby Boomers) entered the workforce during the 1960s through the mid-1980s. Xers (Generation Xers) entered the workforce beginning in the mid-1980s. The most recent entrants to the workforce are the Millennials. Though it is fascinating to think about generational values, remember that these classifications lack solid research support. Generational classifications may help us understand our own and other generations better, but we must also appreciate their limits.
