Juni Mukherjee, Consultant CI/CD, Lifelock Continuous Delivery (CD) is important for a business to be sustainable. However, CD is not a discipline on it’s own (not yet), and the science behind it is rarely covered in schools. The intended audience for this talk are engineers, architects and technical managers who are starting out to build Continuous Delivery Pipelines, or are seeking to improve ROI on their existing investments. Every company aspires to sustainably flow their ideas into the hands of their customers, and reduce Time2Market. This talk goes into the heart of this burning topic and provides technical recipes that the audience can take away. This talk would cover: a) Domain Driven Design (DDD) for CD, based on concepts authored by Eric Evans The Continuous Delivery Pipeline can be modeled as a domain. b) How the CD Pipeline, along with its assets, can be orchestrated with Jenkins The Continuous Delivery Pipeline domain can be orchestrated with Jenkins 2.0, aka Pipeline-as-code. Each box in the model could be authored as a stage in Jenkinsfile. c) Pipeline patterns and anti-patterns There are some trends that are consistently observed in the industry. d) KPIs to measure ROI from the Pipeline “Show me the money!”. This is the “Jerry Maguire moment”, whereby the ROI is demonstrated.