The document discusses the use of images and formatting in a content page to engage and guide the audience. Pictures from Google Images are used to describe pages about school trips, after-school clubs, and upcoming dates. Boxes are used to specify different sections and keep things clear. Page numbers and titles are included to inform the audience of what they will be reading or allow them to go directly to a specific page. Contrast is used with the school colors for the background and lighter text to help the writing stand out. Changes that could be made include using a more attractive font and adding an image for each page to show the audience what to expect.