Download to read offline
Content writing.pdf
- 1. A PRESENTATION ON CONTENTWRITING By Shibazi Roy Mridul Assignment-02 ES- PGD -2215 Power Point Class-01 Mentor: Tanvir Chowdhury
- 2. TOPICS WE WILLCOVER TOPIC NAME META THINGS WE LEARN PAGE Content Writing Definition & Where to use 03 Steps for Content Writing All the steps 04 Brainstorm How to do brainstorm 05 Make a fantastic content Introduction and development 06 Collect and make the best Sourcing 07 Make the amazing placement Keyword placing 08 Stop Here What we need to avoid 09 Ultimate Guide Standard Structure 10
- 3. CONTENT WRITING What isContent Writing? Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. Why is Proper Content Writing Important? • Video scripts • Email newsletters • Keynote speeches • Social media posts • Podcast titles • White papers • Web page copy • Landing pages • Youtube Video descriptions
- 4. Steps We ShouldFollow To Write Contents SELECT THE TOPIC Brainstorm Make Outline Research about the questions Arrange the whole Content In-depth Understand Sourcing Keyword Research Check The Full Content Place keyword
- 5. How to Brainstorm Atfirst you have to select the topic you want to write about. Then do some W/H questions and see the magic… Types of W/H questions: ❖ What ❖ Why ❖ Where ❖ When ❖ Who ❖ How Now make your content outline by answering these questions….
- 6. INTRODUCTION AND DEVELOPMENT INRODUCTION: Introductionis really very important for a content . It makes an impression to the reader. Almost 89% of people chose to read a content by just reading the introduction. Let’s know about some introduction tips.. • Start with some grabber. i.e “ Have you ever wondered why……..? “What if……?” Or, “Do you know the real story behind…..? • You Can make a short story in the introduction. • You can start with some attractive statistics about the content. • You can start with content-related jokes. • You can start with a comparison. IN-DEPTH UNDERSTANDING: • Data (numerical or, when or where happening) • Information (incident) • Knowledge ( your texture) • Wisdom (Contents tone)
- 7. SOURCING Sourcing is theway of finding the information of your content . You have to Write the contents information from a reliable source . Here we are telling you about some sites from where you can collect your information: • Well-known newspaper or Journal • Books( You have to mention the book and the writers name) • Websites ( Which are must reliable, Valid , Up-to-date , accurate) Like Wikipedia ( You can see the sources mentioned under the Wikipedia page.) For Academic Purpose: 1. Research Gate 2. IEEE 3. Reknowned Newspaper (BBC, Roiters) 4. Books
- 8. KEYWORD PLACING KEYWORD PLACING: •Main keyword placing. 1.Meta description 2.SEO title 3.Within First 100-150 word & last 100-150 word. 4.Title. • You can use the ls keyword naturally in the writing. In a content you need to use the main keyword 0.25%. And you can use LSI key word many times. Use Yoast density plugin, Rank Math for density check. And to get fine keywords use Google planner, keyword.io and many more.
- 9. THINKS WE NEEDTO AVOID Here, we learned many things about what should we do in content writing. But it is equally important to know what should not to do. Let’s know about these…. • Using too many keywords. ( more than three times in 1000 word) • Using of one keyword many times • Not to check the full content before showing. • Taking many time to just research keyword.
- 10. STANDARD STRUCTURE OFA CONTENT HEADING (CHOOSE A FANTASTIC TITLE) INRODUCTION (It’s discussed in the introduction part) DISCUSSION (BRAIN STORM Q-A. And maintain the outline) CONCLUSION (SUMMARY. Write the thoughts you have.)
- 11.