This document provides ideas and tools for content marketing. It begins by listing idea starters for content topics, such as holidays, special events, and historical occasions. It then discusses characteristics good content should have, such as telling stories or inspiring action. The document primarily focuses on introducing various third-party tools that can be used for content marketing, including tools for creating infographics, word clouds, maps, and using JavaScript, CSS, and WordPress plugins. It also provides a step-by-step example of using a Google Maps plugin in WordPress to map local tourist attractions.

1. Presented By:
Dave Rohrer
Senior SEO, Covario
@daver
Content Marketing (Tools)

2. CM Basic 1: Format

3. CM Basic 2: Idea Starters
• Holidays (Father’s Day, Halloween)
• Special Days (International Joke Day, April Fool’s Day, Boss
Appreciation Day )
• Special Weeks (3rd
week of April is “Organize Your Files Week”)
• Special Months (January is National Book Month, April is National
Pecan Month)
• Geek or Cult Following Celebrations (iPhone release, Talk like a
pirate day, Harry Potter/Star Wars/Rocky Horror movies)
• Historical Events (Moon Landing, Haley’s Comet, D-Day)
• Local Events (County Fair, Chamber of Commerce, Street Festivals)
• Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.)
• And more

4. CM Basic 3: Content Should
• Content that tells a story
• Content that inspires us to action
• Content that challenges our assumptions
• Content that makes us laugh or smile
• Content that confirms our assumptions
• Content that has unexpected twists
• Content that reveals secrets
• Content where David defeats Goliath
• Content that reminds us that we matter
• Content that reminds us that dreams can come true

6. 3rd
Party Tools And Widgets

7. Infographic Tools
• http://piktochart.com/
• http://www.easel.ly/
• http://infogr.am/
• http://creately.com/
• http://create.visual.ly/
• http://www.slideshare.net/kgu
de/free-visual-tools-snd-2012-
cleveland-presentation
• http://www.statsilk.com/
• http://inkscape.org/
• http://chartsbin.com/
• http://www.tableausoftware.c
om/public/gallery/taleof100
• http://www.gapminder.org/
• http://www.sacmeq.org/statpl
anet/
• http://charts.hohli.com/
• http://vizlab.nytimes.com/
• http://manyeyes.alphaworks.ib
m.com/manyeyes/
• http://www.gapminder.org/
• http://www.balsamiq.com/
• http://venngage.com/

8. Image Editing Skills?

9. Word Cloud Tools
• Wordle.net
• Tagxedo.com
• Tagul.com
• ABCya.com
• Worditout.com
• Tocloud.com

10. Word Cloud Tools - Wordle

11. Word Cloud Tools - Tagxedo

12. Developers Raise Your Hands!

13. JavaScript & CSS Tools
• Parallax Scrolling
• Image Gallery
• Funky Page Layouts
• CSS Graphs
• Games (Yes can be done in
Flash)
• Options are endless with
JQuery

14. Inspiration!

15. JavaScript Coded Tools
• Source: http://selection.datavisualization.ch/

16. JavaScript Coded Tools
• Source: http://timeline.verite.co/

17. WordPress Tools
• Theme Features
– Sliders and Image Gallery
– Poke around!
• League Managers
• Calculators
• Cartoons
– Example: http://wordpress.org/extend/plugins/wp-
cartoon/
• Maps
• And just extend the heck out of WP!

19. Maps

20. More Maps! WordPress Style
• Google Maps Widget -
http://wordpress.org/extend/plugins/google-maps-
widget/
• WP Flexible Map -
http://wordpress.org/extend/plugins/wp-flexible-map/
• Leaflet Maps Maker-
http://wordpress.org/extend/plugins/leaflet-maps-
marker/
• 766 more at
http://wordpress.org/extend/plugins/search.php?q=maps

22. Comprehensive Google Map
Plugin

23. Settings

24. Map Controls

25. MAP MARKER ICONS!!!!

26. KML URL

27. Embed Code

28. Plug-in Uses
• Local Restaurants
• Family Trip (blog)
• Map X Near Local Store Location
• Anything With GPS or Address Can Be
Mapped

29. My 7 Step Process
1. Brain Storm Concept
2. Set up Excel or Google Doc
3. Research Locations and Addresses
A. Yelp
B. Google/Bing Searches
C. Foursquare
D. Try not to yell at sites that keep addresses in images (you will quickly
lose your voice)
4. Convert Address to GPS coordinates
5. Convert CSV to KML file
6. Upload File
7. Alter settings on plugin to your liking, link to KML file, add code to post and
BOOM!

30. NOLA
1. Concept – Local Tourist Attractions to Pubcon
2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?
key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=0
3. Research Locations and Addresses

31. NOLA
4. Convert Address to GPS coordinates using
http://www.findlatitudeandlongitude.com/batch-geocode/

32. NOLA
5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/
6. Upload File

33. NOLA
7. Alter settings on plugin to your liking, link to KML file, add code to post and
BOOM!
[google-map-v3 width="500" height="350" zoom="2" maptype="hybrid"
mapalign="center" directionhint="false" language="default"
poweredby="false" maptypecontrol="true" pancontrol="true"
zoomcontrol="true" scalecontrol="true" streetviewcontrol="false"
scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false"
addmarkermashupbubble="false" addmarkermashupbubble="false"
kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true"
showbike="false" showtraffic="false" showpanoramio="false"]