SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Content Marketing - How to refresh old content
1. Content Marketing
HOW TO REFRESH OLD CONTENT
Updated the graphic
If a page shows a low Avg. Time on Page, the layout might be
out of date. Update the design according to the latest UX
developments & trends.
Update the content
Remove no-longer relevant content and replace with the latest
industry trends. Provide multi-media content. Follow good
copy-writing principles. Use a style that suits your audience.