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How to Create a Content Map
1. Step 1. Conduct a content audit.
Step 2. Place assets in open cells
under what assets do we have for
each stage of the sales cycle.
education
Persona
1
2
3
4
5
6
7
How
Engaged?
1-5 Scale
Available
Assets
Step 3. Check in with your sales
team.
solution suggestion
Assets
Needed
How
Engaged?
1-5 Scale
Available
Assets
Assets
Needed
vendor selection
How
Engaged?
1-5 Scale
Available
Assets
Assets
Needed
Step 4. Start to fill in the gaps.
implementation
How
Engaged?
1-5 Scale
Available
Assets
Assets
Needed