Content marketing involves creating and sharing valuable content to attract and engage a clearly defined target audience with the goal of acquiring new customers or increasing business. It differs from traditional marketing in that it provides educational value to hold audience attention rather than solely selling products. To harness the power of content marketing, brands should consistently create easy to digest content tailored to their audience's needs, promote it tactically, and remain patient as it is a long-term investment.

1. THE KEY TO BUILDING A POWER BRAND

2. One thing you should know….
CONTENT IS KING

3. Understanding Content Marketing
Content marketing is the process of:
• Creating and sharing relevant, valuable and engaging
content to -
o attract, acquire, and engage a -
o clearly defined and understood target audience –
o with the objective of acquiring new customers or increasing
business from existing ones.
Source: Amanda Maksymiw

4. Content marketing is about delivering the content your
audience is seeking in all the places they are searching
for it.
Simple Put:

5. Content
Marketing
Traditional
Marketing
What is the difference?
• Sells the idea of
the product
• Provides value
• Educates
• Creates content
that attracts TAs
• Only holds attention
for a short time
• Interrupts instead of
offering something
valuable
• Can be expensive
• Aims to sell the
product

6. Types Of Contents

7. Harnessing The Power of Content Marketing for your brand… How?
o Consistently create and timely deliver quality content
o Alter your content depending on the stage your TA is at
o Be strategic about the types of content you create
o Make your content easy to digest
o Tactically promote your content
o Put yourself in your reader’s shoes and write about what
they want
o Get some insight by doing keyword research
o Be conversational and friendly
o Get to the point quickly
o Tell a story
Content marketing is a long-
term investment,
be patient and do it right and
you will definitely get results

8. NOW YOU KNOW…