Content driven growth
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Gabriel Paunescu is the CEO of Naologic in San Francisco. He has extensive experience founding and holding C-level positions at several tech startups focused on gaming, cybersecurity, and analytics. This includes co-founding Goodluck Media which reached over $80 million in revenue. He emphasizes the importance of planning content strategies and using content as a value cycle in sales, marketing, and other business areas.
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ChartMogul Sales Deck Example - SaaS payment analytics
Content driven growth
- 2. ● created ogamehosting.com game hosting platform for STEAM games ● cyber-security consultant for Government, Paris, France ● … a few other projects ● Co-founder, CTO at goodluck-media.com (now Liiiife Group +80mil revenue), Paris ● Co-founder, CTO at Reylabs (5 patents in machine analytics and mobile sensing), San Francisco ● Contractor & Pen-testing for LLoyds Bank, D&G, T-mobile and other, London ● Co-founder, CTO at Satochi, San Francisco ● CEO at Naologic, San Francisco Who dis?! “plans are useless, but planning is indispensable” - Eisenhower
- 3. Disclaimer Everything you read is my opinion, choice and strategy until I change it
- 4. Customers want to buy from experts, not from sales people
- 5. How do you know what to write about? Find the right questions
- 6. 2 sides to every story BusinessTech Module Feature Problem Value Question
- 7. Tech: Module
- 10. Business: Value
- 13. Use your content value cycle in sales calls, hiring, marketing etc
- 14. Social Proof shows you are an expert
- 17. 1. Build a Content Pipeline 2. Social Media 3. Emails (how to write) 4. Timing 5. Launch Tacticals
- 18. Search for a competitor
- 19. Become an expert by providing social proof
- 20. Tools answerthepublic.com/ What are the content search queries for phrase/topic spyfu.com/ How keywords are being used for specific website/companies crowdtangle.com/ snapshot of how content is being shared useronboard.com Teardowns for first time experiences for mobile apps/web apps Reallygoodemails.com real life example of emails