Key factors making content curation a necessity and emerging trends of curated information services that capitalise on organising and providing access to existing information in a specific area of interest.
First presented on April 18 2015 at the International Journalism Festival in Perugia, Italy.
Intervento di Cristina Papini, Research & Analytics Sales Director Nielsen, al convegno "Osservatorio Multicanalità 2011: la multicanalità genera sviluppo?" - 15 dicembre 2011
The Problem
Today’s virtual business teams don’t appear to be able to fully leverage the much touted opportunities offered by always-on interconnectedness, easy access to unlimited information
sources and real-time communication tools.
While much of the Internet-generated new media revolution talks about greater and more effective collaboration opportunities, business teams appear to be engulfed by:
‡ technology adoption issues
‡ lack of effective communication approaches
‡ reliance on old traditional work methods
‡ absence of strong team motivation
‡ effective cooperative workflows.
The adoption of new tools without the parallel development of a new culture that supports their use and the potentialities opened by these new media scenarios is typical of all neophyte phases of technology adoption.
We have yet not uncovered the full potential available to us when we operate, like nature operates, as cooperative, highly motivated teams.
*originally published on ChangeThis.org
Jeet Design Do - English - How To Design That InterceptsRobin Good
What are the key principles to use to design a web site that intercepts user needs and problems while welcoming them with valuable content designed to satisfy their needs?
Video is King: 10 Strategie per Fare Business con i VideoGiulio Gaudiano
Presentazione di Giulio Gaudiano per l'intervento "Video is King: 10 Strategie per Fare Business con i Video" durante Social Media Strategies 2015, 15 ottobre a Bologna
In occasione del WEBAGEL - corso web da mangiare a morsi, ho raccontato cosa significa posizionamento organico nei motori di ricerca ma, soprattutto, cosa succede se non ci si trova nelle prime posizioni di una pagina di ricerca. Ho voluto soffermarmi solo su alcuni aspetti che ritengo fondamentali per iniziare: consigli pratici sia per capire che il lavoro svolto dai professionisti non è semplice sia per evitare di prendere fregature dagli esperti. Ho voluto enfatizzare l'importanza di voler essere presenti per il proprio sito, di prendersene cura in prima persona e di confrontarsi con un consulente solamente per attività che vanno al di fuori del quotidiano.
Intervento di Cristina Papini, Research & Analytics Sales Director Nielsen, al convegno "Osservatorio Multicanalità 2011: la multicanalità genera sviluppo?" - 15 dicembre 2011
The Problem
Today’s virtual business teams don’t appear to be able to fully leverage the much touted opportunities offered by always-on interconnectedness, easy access to unlimited information
sources and real-time communication tools.
While much of the Internet-generated new media revolution talks about greater and more effective collaboration opportunities, business teams appear to be engulfed by:
‡ technology adoption issues
‡ lack of effective communication approaches
‡ reliance on old traditional work methods
‡ absence of strong team motivation
‡ effective cooperative workflows.
The adoption of new tools without the parallel development of a new culture that supports their use and the potentialities opened by these new media scenarios is typical of all neophyte phases of technology adoption.
We have yet not uncovered the full potential available to us when we operate, like nature operates, as cooperative, highly motivated teams.
*originally published on ChangeThis.org
Jeet Design Do - English - How To Design That InterceptsRobin Good
What are the key principles to use to design a web site that intercepts user needs and problems while welcoming them with valuable content designed to satisfy their needs?
Video is King: 10 Strategie per Fare Business con i VideoGiulio Gaudiano
Presentazione di Giulio Gaudiano per l'intervento "Video is King: 10 Strategie per Fare Business con i Video" durante Social Media Strategies 2015, 15 ottobre a Bologna
In occasione del WEBAGEL - corso web da mangiare a morsi, ho raccontato cosa significa posizionamento organico nei motori di ricerca ma, soprattutto, cosa succede se non ci si trova nelle prime posizioni di una pagina di ricerca. Ho voluto soffermarmi solo su alcuni aspetti che ritengo fondamentali per iniziare: consigli pratici sia per capire che il lavoro svolto dai professionisti non è semplice sia per evitare di prendere fregature dagli esperti. Ho voluto enfatizzare l'importanza di voler essere presenti per il proprio sito, di prendersene cura in prima persona e di confrontarsi con un consulente solamente per attività che vanno al di fuori del quotidiano.
Web Writing: Workshop di Scrittura Web ed Editoria OnlineGiulio Gaudiano
VEDI I VIDEO DEL CORSO:
http://www.youmediaweb.com/2010/11/lavoro-indipendente-e-new-media-corso-alla-fondazione-lelio-basso.html
Presentazione "Web Writing: Workshop di Scrittura Web ed Editoria Online" per il corso tenuto da Giulio Gaudiano e Biagio Tornatore a Roma.
Per informazioni su corsi, lezioni e consulenze di Web Marketing ed Editoria Digitale: http://www.youmediaweb.com.
Sommario degli argomenti trattati:
Pubblicare e Guadagnare con i Blog: Caso di Successo
Editoria Online e Google
Aumentare il Traffico: Visitatori e Posizionamento Google
Posizionamento Google: Page Rank e Fattori SEO
Posizionamento SEO Organico su Nicchie e Coda Lunga
Marketing sui Social Network
Ricerche di Mercato Online
Creazione di Articoli e Testi per il Web
Titoli per Articoli e Contenuti Online e Posizionamento su Google
Come Creare Titoli per il Web: Consigli Utili
Presentazione del workshop "Video Branding Strategy - Creare video per promuovere te e la tua startup", tenuto da Giulio Gaudiano (http://www.giuliogaudiano.it) per l'iniziativa #bicgym (http://www.biclazio.it/it/home/parte-il-percorso-bic-gym-di-bic-lazio.bic) dell'incubatore per startup della Regione Lazio (http://www.biclazio.it/). Segui il corso gratis su http://www.guidadigitale.com/
Content Curation Tools - International Journalism Festival 2015Robin Good
My personal selection of content curation tools that I like and use the most for my own work.
Presented at International Journalism Festival of Perugia on April 16th 2015.
VEDI I VIDEO DEL SEMINARIO:
http://www.youmediaweb.com/2014/05/social-media-e-radio-community-online.html
Presentazione "Capire Web e Social Network" del seminario "Social Media & Radio Community Online" tenuto da Giulio Gaudiano in occasione del Radio e TV Forum 2014, su invito di RadioSpeaker.it
Per informazioni su corsi, lezioni e consulenze di Web Marketing ed Editoria Digitale: http://www.youmediaweb.com.
Sommario degli argomenti trattati:
Che Cos'è il Web
Cosa Non è il Web
Come Funziona Google
Tipi di Pubblicità su Internet
Come Funziona il Page Rank di Google
Come Ottenere la Partnership YouTube
Copyright Youtube: Cos'è YouTube CMS
Pubblicità su YouTube: Come Funziona
Visibilità Post Facebook: Come Funziona l'Edge Rank
Fanpage su Facebook
Fare un Contenuto Podcast
Creare Contenuti da Facebook
Guadagnare con un Blog: Gli Strumenti di Google
Creare una Pagina Facebook
Gestire Ruoli Amministrazione Facebook
Aumentare Mi Piace e Ne Parlano di una Pagina Facebook
Aumentare Portata dei Post su Facebook e Dialogare con i Fan
Quando Pubblicare su Facebook
Ironizzare su Se Stessi: Il Caso Radiospeaker.it
Come Utilizzare i Messaggi Facebook
Convertire Profilo in Pagina e Fondere Pagine Facebook
Cosa Pubblicare su una Pagina Facebook di una Radio
Facebook Insight: Cos'è e Come Funziona
Digital Viagra - Creare Engagement con i Social MediaGiulio Gaudiano
Presentazione del workshop di Giulio Gaudiano, tenuto per il Web Radio Festival 2016 a Roma.
Vedi il video a 360°: https://www.youtube.com/watch?v=8vJ3iBR5qVw
Vedi il video frontale: https://www.youtube.com/watch?v=-8JkBAc_aAg
Altre informazioni sull'evento: http://www.webradiofestival.it/
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicariobytekmarketing
Le slide dell'evento Web Starter, organizzato da ByTek Marketing e Unitus a Viterbo. In queste slide Paolo Dello Vicario introduce alle principali tematiche intorno alla Keyword Research e Keyword Analysis per il Search Marketing e la SEO.
Una semplice e breve introduzione alle principali linee guida SEO per facilitare e migliorare l'indicizzazione del Sito Web sui principali motori di ricerca
In a modern society with more competition for consumer attention than ever before, marketers must stop trying to compete with latest viral video, Tik Tok trend, or streaming blockbuster. Smart marketers don't fight for attention, they find where attention is being spent and they make themselves and their products a part of that conversation. In this presentation we'll discuss how to spot the latest trends and consumer passions in real time with free digital tools, and how quick and simple actions can allow your brand to ride the wave of attention.
Key Takeaways:
-How to embrace the idea of a reactionary communication strategy rather than hopelessly trying to predict the future-How to efficiently and effectively use digital tools like Moat and Google Trends to better understand developing conversations and rising interests-How to create a marketing strategy that can react faster and cheaper to trends, with less risk
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
The 2009 Trend Report is TrendHunter.com's complete digest of innovation, consumer trends and business ideas brought to you by the world’s largest trend spotting community (a global network of more than 20,000 trend hunters.) Available at: TrendHunter.com/TrendReports
John Blue - Social Media 101, Things Have Changed Since School Let OutJohn Blue
Social Media 101, Things Have Changed Since School Let Out
John Blue provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel's value for campaigns. These slides were presented in an Agricultural Relations Council (ARC) webinar held October 26, 2017.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Web Writing: Workshop di Scrittura Web ed Editoria OnlineGiulio Gaudiano
VEDI I VIDEO DEL CORSO:
http://www.youmediaweb.com/2010/11/lavoro-indipendente-e-new-media-corso-alla-fondazione-lelio-basso.html
Presentazione "Web Writing: Workshop di Scrittura Web ed Editoria Online" per il corso tenuto da Giulio Gaudiano e Biagio Tornatore a Roma.
Per informazioni su corsi, lezioni e consulenze di Web Marketing ed Editoria Digitale: http://www.youmediaweb.com.
Sommario degli argomenti trattati:
Pubblicare e Guadagnare con i Blog: Caso di Successo
Editoria Online e Google
Aumentare il Traffico: Visitatori e Posizionamento Google
Posizionamento Google: Page Rank e Fattori SEO
Posizionamento SEO Organico su Nicchie e Coda Lunga
Marketing sui Social Network
Ricerche di Mercato Online
Creazione di Articoli e Testi per il Web
Titoli per Articoli e Contenuti Online e Posizionamento su Google
Come Creare Titoli per il Web: Consigli Utili
Presentazione del workshop "Video Branding Strategy - Creare video per promuovere te e la tua startup", tenuto da Giulio Gaudiano (http://www.giuliogaudiano.it) per l'iniziativa #bicgym (http://www.biclazio.it/it/home/parte-il-percorso-bic-gym-di-bic-lazio.bic) dell'incubatore per startup della Regione Lazio (http://www.biclazio.it/). Segui il corso gratis su http://www.guidadigitale.com/
Content Curation Tools - International Journalism Festival 2015Robin Good
My personal selection of content curation tools that I like and use the most for my own work.
Presented at International Journalism Festival of Perugia on April 16th 2015.
VEDI I VIDEO DEL SEMINARIO:
http://www.youmediaweb.com/2014/05/social-media-e-radio-community-online.html
Presentazione "Capire Web e Social Network" del seminario "Social Media & Radio Community Online" tenuto da Giulio Gaudiano in occasione del Radio e TV Forum 2014, su invito di RadioSpeaker.it
Per informazioni su corsi, lezioni e consulenze di Web Marketing ed Editoria Digitale: http://www.youmediaweb.com.
Sommario degli argomenti trattati:
Che Cos'è il Web
Cosa Non è il Web
Come Funziona Google
Tipi di Pubblicità su Internet
Come Funziona il Page Rank di Google
Come Ottenere la Partnership YouTube
Copyright Youtube: Cos'è YouTube CMS
Pubblicità su YouTube: Come Funziona
Visibilità Post Facebook: Come Funziona l'Edge Rank
Fanpage su Facebook
Fare un Contenuto Podcast
Creare Contenuti da Facebook
Guadagnare con un Blog: Gli Strumenti di Google
Creare una Pagina Facebook
Gestire Ruoli Amministrazione Facebook
Aumentare Mi Piace e Ne Parlano di una Pagina Facebook
Aumentare Portata dei Post su Facebook e Dialogare con i Fan
Quando Pubblicare su Facebook
Ironizzare su Se Stessi: Il Caso Radiospeaker.it
Come Utilizzare i Messaggi Facebook
Convertire Profilo in Pagina e Fondere Pagine Facebook
Cosa Pubblicare su una Pagina Facebook di una Radio
Facebook Insight: Cos'è e Come Funziona
Digital Viagra - Creare Engagement con i Social MediaGiulio Gaudiano
Presentazione del workshop di Giulio Gaudiano, tenuto per il Web Radio Festival 2016 a Roma.
Vedi il video a 360°: https://www.youtube.com/watch?v=8vJ3iBR5qVw
Vedi il video frontale: https://www.youtube.com/watch?v=-8JkBAc_aAg
Altre informazioni sull'evento: http://www.webradiofestival.it/
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicariobytekmarketing
Le slide dell'evento Web Starter, organizzato da ByTek Marketing e Unitus a Viterbo. In queste slide Paolo Dello Vicario introduce alle principali tematiche intorno alla Keyword Research e Keyword Analysis per il Search Marketing e la SEO.
Una semplice e breve introduzione alle principali linee guida SEO per facilitare e migliorare l'indicizzazione del Sito Web sui principali motori di ricerca
In a modern society with more competition for consumer attention than ever before, marketers must stop trying to compete with latest viral video, Tik Tok trend, or streaming blockbuster. Smart marketers don't fight for attention, they find where attention is being spent and they make themselves and their products a part of that conversation. In this presentation we'll discuss how to spot the latest trends and consumer passions in real time with free digital tools, and how quick and simple actions can allow your brand to ride the wave of attention.
Key Takeaways:
-How to embrace the idea of a reactionary communication strategy rather than hopelessly trying to predict the future-How to efficiently and effectively use digital tools like Moat and Google Trends to better understand developing conversations and rising interests-How to create a marketing strategy that can react faster and cheaper to trends, with less risk
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
The 2009 Trend Report is TrendHunter.com's complete digest of innovation, consumer trends and business ideas brought to you by the world’s largest trend spotting community (a global network of more than 20,000 trend hunters.) Available at: TrendHunter.com/TrendReports
John Blue - Social Media 101, Things Have Changed Since School Let OutJohn Blue
Social Media 101, Things Have Changed Since School Let Out
John Blue provides strategic info for digital planning, information on monitoring & measuring the social spaces for the future, and approaches to understanding a social channel's value for campaigns. These slides were presented in an Agricultural Relations Council (ARC) webinar held October 26, 2017.
My recent presentation on building magazine audiences in this data-driven era was showcased in the latest edition of The New Single Copy.
I discuss the concept of collaborative industry data, dynamic third party data, predictive modeling and using data to target hyper-niche audience segments.
____________________________________________
Published with John Harrington's permission, co-founder and editor of The New Single Copy.
Since 1996, The New Single Copy has been the publishing industry's leading source of news, data, and information about publications, the retail marketplace, and the changes brought on by digital delivery technology.
Subscribe to The New Single Copy:
http://www.nscopy.com/pages/nsc.asp
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Get to know the Inbound PR model and why you need and how to apply it with the 8 key steps to running an Inbound PR campaign.
Get your Inbound PR book copy here: http://amzn.to/2sjyxks
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
The Future of Sustainable Communications - EkoDesign 2013 IstanbulRobin Good
The assumptions supporting most mainstream corporate communication strategies have been undergoing major transformations in recent years but organizations have kept communicating in much the same fashion as they always did.
With the only difference that what they used to do in print, TV or radio, they now do it on the Internet.
Communicating like companies used to do in the “mass-media” age, is very costly, both in terms of money and time. Not only. None of the key advantages and unique traits of the new media landscape from the web to social networks, are leveraged in an effective, strategic fashion, but are rather used as “add-ons” to traditional, well established approaches.
To make corporate communications effective and economically sustainable in the near future, companies need to:
a) better understand the changes that have taken place and
b) openly embrace a new way of communicating and sharing information with their customers.
The goal of this presentation is one of highlighting seven key major transformative changes that companies need to be riding to remain effective and sustainable in the near future, while providing as many inspiring examples and tips on how to best leverage them.
The sustainable path is one of gradually abandoning the “broadcast” station approach and moving toward becoming a “trusted point of reference” for all of your present and future customers.
Oltre la Pubblicità: I Nuovi Modelli Vincenti di Business OnlineRobin Good
Quali sono i modelli di business online alternativi alla pubblicità che puoi usare per creare un business di successo su Internet? Robin Good confronta la differenza tra la nuova strategia imprendioriale che devi usare su Internet se vuoi avere successo con il vecchio approccio tipico del l'imprenditoria tradizionale. Maggiori informazioni su: http://www.MasterNewMedia.org/it
A small set of simple guidelines that can transform those often boring and dull online presentations that most companies deliver when they introduce their newest software releases, into memorable demos that your customers or students will not easily forget.
David Sifry of Technorati reports as usual on the state of the blogosphere with major trends, statistics and an overview of the worldwide universe of blogs.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Content Curation Revolution: Critical Factors and Key Emerging Trends
1. Curation Revolution
How content curation will deeply change journalism, education,
learning and online information search as we know them today.
International Journalism Festival - Perugia 2015
2. I see patterns that indicate that
in the near future
you will rely more and more on
human-based evaluation and judgement
when looking for something
rather than delegating
to secret algorithms
your need for a trusted,
reliable answer.
International Journalism Festival - Perugia 2015
3. Beware: You are entering a new age
in which the few that know how
to search, find and evaluate information
will have a huge lead over those who don’t
International Journalism Festival - Perugia 2015
4.
5. Do you know what is the activity
we do most online
after checking email?
International Journalism Festival - Perugia 2015
25. Abundance of information Little time available
Everyone is publishing Lots of noise
Lack of good filters Shallow information
Trust switch Google limits
After Google there’s a person Demand for in-depth info
Growing demand for learning Availability of tools to organise
12 Critical Factors at Work
123. No matter what you do
sooner or later you will need
to find, choose or select
something specific you badly need.
International Journalism Festival - Perugia 2015
124. International Journalism Festival - Perugia 2015
My bet is
that as time goes by
you will increasingly rely
on trusted guides
rather than on Google results
125. curation is the future
International Journalism Festival - Perugia 2015