The document discusses trends in mobile search and social media usage. Some key points include:
- People frequently use their mobile devices to access GPS, social media, music, browse the web, scan barcodes, and make payments.
- One third of mobile activity is web searching, and mobile searches have quadrupled in the last year.
- Mobile searchers tend to have local and immediate search intents, with 60% visiting a local business after a search.
- Social media usage on mobile devices is rising across demographics, including those aged 55 and older.
- People are increasingly using mobile apps, with over 300,000 apps developed in three years and over 10 billion app downloads.
Beyond Link Bait: Getting Authoritative Mentions Online - Lisa Myersauexpo Conference
Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketingauexpo Conference
Voucher code affiliates steal sales from other affiliates and 'last click wins' is an outdated and unfair reward mechanism for affiliates.
Affiliate Marketing is full of these and other assumptions yet rarely has any in depth research been carried out to show whether these accepted truths are actually the case.
Having trawled the Affiliate Window database, chopping, splicing and scrutinising the reams of information available, Affiliate Window presents our findings on some generally accepted affiliate marketing assumptions and asks whether it's time to revise some of these commonly held beliefs.
Using actual merchant examples to illustrate how different variables can impact the performance of your programme such as what effect introducing vouchers, paid search activity and cashback sites can have on your campaign or whether rewarding all affiliates involved in a sale rather than just the last referrer is a fair and viable alternative, Affiliate Window will be offering some key considerations for merchants looking to take their programmes to the next level.
Aimed at affiliate managers and merchants who are looking to understand the value of their affiliate traffic within the wider online mix AffiliateWindow will aim to provide plenty of food for thought.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
Beyond Link Bait: Getting Authoritative Mentions Online - Lisa Myersauexpo Conference
Part 3 of 3. Link building is crucial, but link-bait tactics that worked this year may not be as effective next year. This panel session includes 3 diverse presentations outlining the many facets of link building and analysis which focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketingauexpo Conference
Voucher code affiliates steal sales from other affiliates and 'last click wins' is an outdated and unfair reward mechanism for affiliates.
Affiliate Marketing is full of these and other assumptions yet rarely has any in depth research been carried out to show whether these accepted truths are actually the case.
Having trawled the Affiliate Window database, chopping, splicing and scrutinising the reams of information available, Affiliate Window presents our findings on some generally accepted affiliate marketing assumptions and asks whether it's time to revise some of these commonly held beliefs.
Using actual merchant examples to illustrate how different variables can impact the performance of your programme such as what effect introducing vouchers, paid search activity and cashback sites can have on your campaign or whether rewarding all affiliates involved in a sale rather than just the last referrer is a fair and viable alternative, Affiliate Window will be offering some key considerations for merchants looking to take their programmes to the next level.
Aimed at affiliate managers and merchants who are looking to understand the value of their affiliate traffic within the wider online mix AffiliateWindow will aim to provide plenty of food for thought.
Only 4.6% of Marketers can Spot a Winning Landing Page – Can You?auexpo Conference
We asked 452 online marketers to have a go at guessing the best performing content from four options and only 21 got it right. Using case studies with our clients including LoopyLove, Alpharooms and National Express, we will show how the content on landing pages will make or break site performance and EPC (earnings per click) and share effective scientific strategies for improving them including multivariate testing and segment targeting.
6. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
What do people do on their phone?
GPS Social Music Browsing Barcode Payments
56% 30% 26% 26% 21% 20%
6
Source: Nielsen
18. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Over 300,000 mobile apps
have been developed in
three years. Apps have been
downloaded 10.9 billion
times.
26. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile users search with local and
immediate intent. 60% visit a local
business
27. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
28. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
We rely on people around us for
our choices
29. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
30. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
31. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Mobile helps us be social
32. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Twice as many people aged
55+ visited social network
sites on their phone
compared to last year
36. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
36
37. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
38. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
39. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
40. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
“The assumption
that everything will
move over to using
the Plus
infrastructure over
time.”
41. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
41
48. @basvandenbeld @state_ofsearch
Bas van den Beld – A4U Expo London - October 2012
Some hands on tips
• Use Google keyword tool to find out how people
search- Use apps
• Trigger engagement
• Trigger them to move, not to buy
• Make Local Connections
• Turn Searchers Into Followers
48
50. Bas van den Beld – A4U Expo London - October 2012 @basvandenbeld @stateofsearch
Thank you
www.stateofsearch.com
www.stateofsearch.com
www.basvandenbeld.com
www.basvandenbeld.com
Have Bas speak or train at your event or company ? Get in touch!
twitter.com/basvandenbeld
twitter.com/stateofsearch
linkedin.com/basvandenbeld
bas@stateofsearch.com